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- Tasks: Lead innovative marketing strategies for breast cancer in the private sector.
- Company: Join a pioneering pharmaceutical company dedicated to life-changing medicines.
- Benefits: Competitive salary, flexible working, and a collaborative environment.
- Why this job: Make a real impact in oncology marketing and drive change in healthcare.
- Qualifications: Strong marketing leadership and experience in oncology required.
- Other info: Dynamic team culture with opportunities for professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Do you have expertise in, and a passion for, developing and leading marketing strategies?
Purpose
You will lead the development of the private-sector strategy and operational plan for the launch and promotion of breast indications in the UK (60%) and the development of a private‑sector commercialisation blueprint for the Oncology Business Unit (OBU) (40%). You will be responsible for delivering insights-driven strategies and tactics to maximise private market access, commercial performance, and launch excellence. You will also lead the implementation of private plans, working closely with cross-functional partners in the Breast Franchise, OBU, and Private Partnerships Team.
Key Accountabilities
- Leading the development and implementation of the private strategic and tactical plans for breast indications.
- Implementing innovative tactics to deliver private value, in collaboration with private partnerships and cross-functional team.
- Developing a blueprint for commercialising OBU indications in the private sector, working closely with OBU-wide franchise teams.
- Gathering robust private insights to support strategy and forecast development.
- Implementing private cross-functional account planning and customer engagement strategies for the brands.
- Ensuring strong external relationships with private KEEs, HCPs and private hospitals are built and maintained in the private sector.
- Best-Practice Sharing and Alliance Coordination - Share insights across franchise, field commercial, and Alliance teams to strengthen market understanding and delivery.
- In conjunction with Procurement, sourcing and engaging external agencies and suppliers to help enhance Therapy Area/Brand performance.
- Overseeing budget planning and management for brand teams within the franchise; leading performance review meetings to ensure optimal performance and value for money.
- Working with Franchise Heads to develop and inspire the marketing team to innovate and compete effectively through cohesive global and local cross-functional working.
Essential Skills/Experience
- Degree qualified.
- Strong marketing leadership with successful track record of growing market share and launching new products/brands.
- Pharmaceutical experience in Oncology at senior marketing level, with demonstrable success.
- Highly developed communication, teamwork and partner management skills; strong networking capability.
- Extensive knowledge of Account Planning and Customer Engagement programs and processes.
- Good knowledge of local and international Oncology leaders with vision; ability to build and leverage KEEs networks.
- In-depth understanding of local healthcare system pricing and reimbursement; specific understanding of private sector models as distinct from NHS.
- Entrepreneurial thinker, accomplished marketer, able to develop innovative approaches tailored to private sector dynamics.
Desirable Skills/Experience
- MBA.
- Additional certifications in marketing, healthcare management, or digital/omnichannel marketing.
- Experience and proven success launching brands in the UK private sector.
- Experience with insured/self-pay patient pathways, private hospital group dynamics, and commercial partnerships.
- Experience working in the breast cancer oncology market.
- Knowledge and/or relationships with Oncology KEEs in private practice and private provider networks.
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.
Marketing Lead - Oncology - Breast employer: AstraZeneca
Contact Detail:
AstraZeneca Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead - Oncology - Breast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the oncology field. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience in launching products and your understanding of the private sector dynamics. Tailor your conversations to showcase how you can drive success in their specific marketing strategies.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and initiatives in breast cancer marketing. Bring insights and ideas to the table that align with their goals. This shows you’re not just interested in the role, but you’re also invested in their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get you one step closer to landing that Marketing Lead position!
We think you need these skills to ace Marketing Lead - Oncology - Breast
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in marketing strategies, especially in oncology. We want to see how your skills align with the specific needs of the Breast Cancer Franchise.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you’ve grown market share or launched products successfully. We love seeing tangible results!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only qualified but also passionate about making a difference in the oncology space. Share your motivations and what drives you!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at AstraZeneca
✨Know Your Market
Before the interview, dive deep into the breast cancer market and the specific challenges it faces. Understand the competitive landscape and be ready to discuss how your marketing strategies can address these issues. This shows you’re not just knowledgeable but also genuinely interested in making an impact.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience in marketing, especially in oncology. Think of times when you successfully led a team or project, focusing on how you inspired innovation and collaboration. This will demonstrate your capability to lead the marketing strategy effectively.
✨Build Relationships
Since the role involves maintaining strong relationships with private KEEs and HCPs, come prepared with insights on how you’ve built and leveraged networks in the past. Discuss specific strategies you’ve used to engage stakeholders and how you plan to apply them in this new role.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Prepare by thinking through potential challenges in launching a new product in the private sector and how you would tackle them. This will showcase your entrepreneurial mindset and readiness to innovate.
