Position: Marketing Lead, Customer EngagementLocation: London, UKCompetitive Salary & Excellent Company BenefitsApplications Closing Date: 22 October 2026Introduction to the RoleAre you passionate about transforming how customers engage with AstraZeneca and driving measurable business impact through customer-centric engagement?As Marketing Lead, Customer Engagement within AstraZeneca Haematology, you will be responsible for defining the franchise customer engagement strategy and ensuring customers experience our brands in the most impactful, relevant, and effective way.You will lead the development of omnichannel engagement frameworks, customer experience principles, media investment strategies, and customer engagement capabilities across the franchise.
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Represent the Customer Engagement function within franchise leadership discussions, shaping customer engagement priorities, investment decisions, and business planning through a customer and engagement lens.
Partner with Sales, Oncology Business Excellence, Strategy & Campaigns, and Medical teams to deliver an integrated approach to customer engagement.
Ensure customer engagement activities and approaches align with AstraZeneca governance requirements, internal policies, and the ABPI Code of Practice.Essential Skills & ExperienceDegree-level qualification in a scientific, life-sciences, business, marketing, or related discipline, or equivalent relevant experience.Substantial commercial experience within oncology, with the scientific acumen to interpret clinical evidence and understand its implications for customer beliefs, journeys, and engagement.Significant success developing customer-engagement strategies, omnichannel approaches, and advocacy programmes, with evidence of impact on customer experience, engagement, or defined business outcomes.Strong experience using customer insight, behavioural data, and engagement metrics to prioritise audiences, channels, and investment, and continuously optimise performance and return on investment.Strong understanding of the UK healthcare environment, including NHS structures,
Marketing Lead, Customer Engagement in Kennington employer: AstraZeneca
AstraZeneca is an exceptional employer, offering a dynamic work environment in Cambridge where innovation meets collaboration. Employees benefit from a culture that values entrepreneurial thinking and scientific excellence, alongside opportunities for professional growth through mentorship and cross-functional projects. With a commitment to diversity and inclusion, AstraZeneca fosters a supportive atmosphere that empowers individuals to make meaningful contributions to life-changing medicines.
