At a Glance
- Tasks: Lead and scale global B2B digital marketing strategies for a health-tech innovator.
- Company: Evinova, a pioneering health-tech company transforming the life-sciences sector.
- Benefits: Competitive salary, excellent benefits, and opportunities for professional growth.
- Other info: Be part of a mission-driven team focused on innovation and inclusivity.
- Why this job: Join us to redefine health outcomes with cutting-edge digital solutions and AI.
- Qualifications: Extensive B2B digital marketing experience and strong leadership skills required.
The predicted salary is between 75600 - 92400 £ per year.
Evinova is a health-tech business that accelerates better health outcomes by propelling the life-sciences sector forward in digital health, from the inside. Through science-based expertise, evidence-led rigor, and human-experience-driven insight, our digital solutions are designed so that everyone can reach better health outcomes together. Evinova represents a unique opportunity to deliver meaningful outcomes with digital and AI, create new standards for the sector, and reset expectations of what a biopharmaceutical company can be. Join us on our journey of building a new kind of health-tech business, opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together.
About the role
We are seeking a strategic, commercially minded, and results-driven Director of Digital Marketing to lead and scale our global B2B digital marketing function. This role will set the digital strategy, translate business priorities into integrated programmes, and drive measurable growth across demand generation, customer engagement, pipeline, and revenue.
The Director will own digital marketing performance and the enabling data and technology ecosystem, partner closely with Sales, Revenue Operations, Product Marketing, Communications, and IT, and champion the responsible adoption of AI-enabled capabilities to improve customer experience, marketing effectiveness, and operational efficiency.
Key Responsibilities
- Define and execute the global B2B digital marketing vision, strategy, operating model, and roadmap in support of commercial priorities.
- Lead integrated digital demand generation and customer engagement programmes across paid, owned, and earned channels.
- Own digital marketing performance, budget allocation, forecasting, and optimisation against pipeline, revenue, and customer engagement goals.
- Own and optimise the global martech ecosystem, including Salesforce CRM and Salesforce Marketing Cloud, to enable scalable execution and insight.
- Build strong cross-functional alignment with Sales, Revenue Operations, Product Marketing, Communications, and IT to ensure cohesive customer journeys and seamless lead-to-revenue processes.
- Establish and govern campaign planning, measurement, multi-touch attribution, reporting, and test-and-learn standards across markets and programmes.
- Set the strategy for SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, Google Ads, website performance, and conversion rate optimisation.
- Champion the responsible adoption of AI across marketing, including predictive analytics, automation, personalisation, content optimisation, and workflow integration.
- Use customer, campaign, and market data to identify growth opportunities, improve segmentation, and guide investment decisions.
- Lead agency and technology partner relationships, including selection, governance, performance management, and commercial oversight.
- Lead, mentor, and develop a high-performing digital marketing team while building strong digital capabilities across the wider marketing organisation.
- Ensure digital marketing activities comply with applicable data privacy, consent, accessibility, and brand governance requirements.
Required Qualifications
- Extensive progressive experience in B2B digital marketing, demand generation, or marketing operations, including significant leadership responsibility.
- Proven experience developing and executing global digital marketing strategies that deliver measurable pipeline, revenue, and customer engagement outcomes.
- Strong commercial acumen, including experience managing budgets, prioritising investment, and communicating performance to senior stakeholders.
- Deep expertise in Salesforce CRM, Salesforce Marketing Cloud, and enterprise martech ecosystems.
- Proven track record of establishing marketing measurement, ROI, attribution, and executive reporting frameworks.
- Broad expertise across SEO, AEO, GEO, PPC, paid social, marketing automation, website optimisation, and conversion strategy.
- Demonstrated success partnering with Sales, Revenue Operations, Product Marketing, Communications, and IT to accelerate growth.
- Strong leadership presence, people management capability, and experience influencing across a complex matrix organisation.
- Proven ability to lead change and responsible AI transformation within marketing, including automation, predictive modelling, segmentation, and personalisation.
- Strong understanding of evolving digital discovery behaviours, generative search, AI search engines, data privacy, and consent management.
- Excellent communication, stakeholder management, vendor management, and decision-making skills.
Preferred Qualifications
- Experience in health tech, life sciences, SaaS, or another regulated enterprise environment.
- Experience leading through organisational growth, transformation, or the build-out of a global digital marketing capability.
- Experience with APIs, integrations, data platforms, and advanced automation tools.
- Knowledge of data privacy regulations, including GDPR and CCPA, and their application to B2B digital marketing.
- Experience managing agencies, strategic partners, and enterprise technology vendors.
Interested? Apply now!
Director of Digital Marketing (B2B) - Evinova employer: AstraZeneca
AstraZeneca is an exceptional employer, offering a dynamic work environment in Cambridge where innovation meets collaboration. Employees benefit from a culture that values entrepreneurial thinking and scientific excellence, alongside opportunities for professional growth through mentorship and cross-functional projects. With a commitment to diversity and inclusion, AstraZeneca fosters a supportive atmosphere that empowers individuals to make meaningful contributions to life-changing medicines.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Digital Marketing (B2B) - Evinova
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AstraZeneca and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AstraZeneca are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AstraZeneca on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AstraZeneca. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Digital Marketing (B2B) - Evinova
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AstraZeneca. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AstraZeneca:Show us that you’ve done your homework! In your application, briefly mention what you admire about AstraZeneca’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AstraZeneca
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AstraZeneca will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AstraZeneca, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
