At a Glance
- Tasks: Drive commercial performance through insights and optimise go-to-market strategies.
- Company: Leading pharmaceutical company focused on innovation and excellence.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team and contribute to meaningful healthcare solutions.
- Why this job: Make a real impact by enhancing customer engagement and driving business success.
- Qualifications: 5-8 years in commercial roles with strong analytical and communication skills.
The predicted salary is between 59400 - 72600 £ per year.
Title
- Interim
- Commercial Effectiveness Manager
Duration
6 months
Location
London, UK
Hybrid Working
- 3 times on-site per week (2 days remote)
- QDOS Determination : INSIDE IR35
Purpose
Partner with Franchise, Sales, Marketing, Medical, Transforming Care, BI&A, Finance, Private and Business Operations leaders to optimise commercial performance through insight generation, go-to-market excellence and operational effectiveness.
Proactively diagnose commercial performance, translating data, analytics and market insights into actionable go-to-market, channel mix and customer engagement recommendations aligned to brand strategy, business objectives and evolving market dynamics.
Provide commercial challenge, identify the drivers of performance and recommend actions that improve business outcomes.
Utilise deep understanding of customer engagement and go-to-market execution to identify opportunities that improve commercial effectiveness and business outcomes.
Partner with franchise leadership to drive commercial decisions, enhance customer engagement and optimise resource allocation through evidence-based recommendations, measuring adoption and business impact to drive continuous improvement, maximise ROI and improve field force effectiveness.
- ACCOUNTABILITIES SUMMARY
- Commercial Performance and Engagement Performance
- Be a leading commercial franchise partner, influencing decision-making through evidence-based insights, commercial challenge and actionable recommendations.
- Generate actionable analytics and insights on go-to-market execution, customer engagement effectiveness, channel performance, impact and ROI.
- Identify national and sub-national drivers of performance and recommend targeted actions to improve business outcomes.
- Deliver and assess customer engagement and commercial performance data at national and sub-national levels, presenting findings, implications and recommendations to leadership teams.
- Diagnose commercial performance challenges, translating complex data into clear narratives that explain what is happening, why it matters and what actions should be taken.
- Monitor the impact of recommendations and support continuous optimisation of commercial performance.
- Quality and impact of insights generated.
- Stakeholder feedback.
- Performance against business objectives.
- Timeliness and accuracy of reporting.
- Go-to-Market Design & Customer Engagement
- Lead analytical workstreams to define and optimise go-to-market models aligned to business objectives and customer needs.
- Partner with Franchise Leadership to identify improvements to channel mix, customer reach, engagement frequency and proactively advise on deployment strategies.
- Identify opportunities to enhance multichannel engagement and account-based planning.
- Support field force sizing, resource allocation and organisational design decisions through evidence-based recommendations.
- Address key business questions and identify growth opportunities through robust analysis, providing clear options and recommendations for action.
- Stakeholder feedback.
- Adoption of recommendations.
- Improved commercial effectiveness metrics.
- Achievement of business goals.
- Commercial Operations
- Lead and support key commercial operations processes, ensuring effectiveness, efficiency and compliance.
- Drive automation, standardisation and simplification of commercial processes.
- Design and implement sales incentive programmes, target-setting methodologies and performance tracking processes.
- Develop segmentation and targeting models and oversee customer targeting processes within CRM platforms.
- Support territory alignment to ensure balanced workload, opportunity and customer coverage.
- Continuously improve commercial processes, governance and ways of working by defining reporting requirements, performance measures and business questions in collaboration with Data Analytics and Digital workstreams, ensuring insights are translated into actions that improve business performance.
- Provide subject matter expertise, leveraging systems and processes to enhance customer engagement and performance.
- Process effectiveness and optimisation with realised benefits.
- Consistent data integrity.
- Compliance with agreed processes.
- Stakeholder adoption.
- Internal customer satisfaction
EXPERIENCE & TRACK RECORD
Essential
- 5-8 years relevant pharmaceutical, commercial, consultancy or agency experience in go-to-market, commercial effectiveness, sales, marketing or analytics-related roles.
- Proven experience influencing commercial performance through analytics, business insight, strategy, marketing, sales leadership, commercial operations or commercial effectiveness.
- Proven experience partnering with commercial or franchise leadership teams to diagnose performance challenges, provide commercial challenge and translate insights into actionable recommendations that improve business outcomes.
- Strong expertise in go-to-market execution, customer engagement and channel mix optimisation.
- Demonstrated ability to translate data and analytics into actionable business recommendations.
- Excellent communication, stakeholder management and influencing skills, with experience operating across all organisational levels.
- Ability to work effectively at both strategic and operational levels.
- Strong project management and prioritisation capability.
- Demonstrated ability to lead complex, high-priority and high-profile commercial initiatives.
Desirable
- Experience within UK pharmaceutical environments, particularly oncology or specialty care.
- Knowledge of customer engagement analytics, multichannel strategy and account-based planning.
- Experience with CRM platforms (Veeva, Salesforce) and Power BI.
- Experience in segmentation, targeting, incentive design and territory alignment.
- Understanding of pharmaceutical compliance and commercial operations.
- Experience supporting digital transformation, reporting automation or capability-building initiatives.
QUALIFICATIONS, TRAINING, PROFESSIONAL MEMBERSHIPS OR ACCREDITATIONS
Essential
- Bachelor's degree or equivalent experience in Business, Economics, Life Sciences, Analytics or a related field.
Desirable
- Advanced degree or professional qualification in a relevant discipline.
- Project Management or Change Management certification.
Market Insights Manager in City of London employer: AstraZeneca
AstraZeneca is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Cambridge. Employees benefit from extensive professional development opportunities, a commitment to diversity and inclusion, and the chance to make a meaningful impact in the pharmaceutical industry through cutting-edge research and AI integration.
StudySmarter Expert Advice🤫
We think this is how you could land Market Insights Manager in City of London
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We think you need these skills to ace Market Insights Manager in City of London
Some tips for your application 🫡
Show Off Your Data Skills:In business intelligence, it's crucial to highlight your analytical skills and experience with data tools. Make sure your CV showcases any relevant software you’ve used, like SQL, Tableau, or Power BI. Add specific examples of how you've used data to drive insights or improvements in previous roles, even if they were in academic projects or internships.
Keep it Concise and Impactful:For a temporary role like this, hiring managers often have limited time to sift through applications. Get straight to the point in your CV and cover letter. Use bullet points for your achievements, showcasing the impact you've made, like percentage increases in efficiency or specific results from your analyses.
Flexibility is Key:Since this is a temporary position, make sure to emphasise your adaptability. Mention your quick learning abilities and experiences where you adapted to new tools or processes rapidly. This will show that you can jump in and start contributing effectively from day one at AstraZeneca.
Craft a Tailored Motivation Statement:In your cover letter, focus on why you’re excited about this temporary role at AstraZeneca. Talk about your interest in business intelligence and how this position aligns with your career goals. Remember, it’s not just about what you can offer, but why you’re passionate about becoming part of their team, even for a short time!
How to prepare for a job interview at AstraZeneca
✨Brush Up on Your Data Skills
For a business intelligence role, you'll want to showcase your analytical skills and familiarity with data visualisation tools like Tableau or Power BI. Be ready to tackle technical questions or case studies demonstrating your ability to interpret data and make insightful recommendations.
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Since this is a temporary position, we should highlight any past projects you've worked on in business intelligence. Prepare a portfolio that includes a couple of key pieces where you've effectively utilised data to drive decisions—this will show that you're not just a quick fix but someone who can deliver immediate value.
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Temporary roles often require us to hit the ground running, so be ready to discuss how you quickly adapt to new tools, teams, and environments. Share specific examples from previous experiences where you thrived under pressure or had to learn a new system or process in a short time frame.
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In business intelligence, quantifying your impact is key. Come prepared to share metrics from your past work: think percentages, growth figures, or efficiency improvements. This will really help us paint a picture of how your contributions directly benefited those previous roles.
