At a Glance
- Tasks: Lead AI-powered customer engagement strategies and collaborate with global teams to enhance healthcare interactions.
- Company: Join AstraZeneca, a leader in innovative healthcare solutions with a commitment to diversity.
- Benefits: Flexible working environment, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role in a collaborative culture focused on innovation and inclusivity.
- Why this job: Make a real impact in healthcare by shaping the future of customer engagement.
- Qualifications: 5+ years in digital marketing and customer engagement, with strong leadership skills.
The predicted salary is between 90000 - 110000 £ per year.
We're building a connected, end-to-end Enterprise AI engine - uniting data foundations, AI technology, process reinvention, and business-facing AI to accelerate results across the whole value chain. Success depends on being exceptional connectors: you'll actively leverage existing capabilities, celebrate and promote reuse, export breakthrough ideas across geographies and functions, and obsess over scaling impact rather than building in isolation. If you thrive in high-collaboration environments where your role is to turn complex, cross-functional problems into reusable, enterprise-wide capabilities - and where the measure of success is adoption and scale, not just innovation - you'll have the platform (and sponsorship) to make it real.
As part of the AI for Commercial Digital Customer Engagement Team within AstraZeneca’s Enterprise AI organization, the Global Marketing Customer Engagement Director will play a key role in advancing AstraZeneca’s Customer 2030 ambition to deliver industry-leading, AI-enabled customer engagement. The role will help shape and scale future-fit engagement capabilities across the assigned therapy area, connecting CRM-enabled orchestration, omnichannel activation, AI-driven insights, and personalized content to create more valuable, coordinated, and measurable customer interactions.
This role will serve as a strategic partner to global marketing, medical, regional, and market teams to advance AstraZeneca’s Customer 2030 ambition for industry-leading customer engagement. The Director will help shape and activate customer engagement strategies that combine AI, data, CRM-enabled orchestration, and omnichannel activation to deliver more personalized, relevant, and measurable experiences for healthcare professionals and, where relevant, consumers. The role will champion enterprise customer engagement capabilities for priority brands across the assigned therapeutic area and ensure local market needs are incorporated into scalable global strategies.
Working in close partnership with teams across Enterprise AI, GBT, GCIT, GIACE, GBS, therapy area teams, and external partners, the Director will help connect upstream strategy with downstream execution so that customer engagement solutions are aligned to business priorities and delivered in compliance with AstraZeneca privacy, consent, quality, and security requirements. The successful candidate will be able to influence across a complex matrixed organization, lead without formal authority, and translate evolving business needs into practical, data-driven customer engagement solutions. They will combine strong commercial acumen with understanding of AI-enabled engagement models, content and channel strategy, customer-centric marketing, measurement, and operating model transformation to help accelerate AstraZeneca’s customer engagement maturity.
Customer Engagement Strategy & Activation:
- Partner with global brand, medical, and cross-functional teams to define and deliver AI-powered customer engagement strategies that support therapy area and brand business objectives.
- Translate the Customer 2030 vision into practical activation plans for the assigned therapy area, balancing enterprise priorities with brand and market needs.
- Drive omnichannel engagement design across digital and non-digital channels, ensuring customer journeys are coordinated, personalized, and measurable from the planning stage.
- Shape audience, segmentation, targeting, and engagement recommendations using data, business rules, and insights to support more relevant and impactful customer interactions.
- Help embed CRM as a core orchestration engine for coordinated customer engagement, linking field, content, and digital tactics where appropriate.
- Identify opportunities to leverage emerging enterprise capabilities such as marketing copilots, AI content generation and recommendation, engagement engines, and insight-led planning tools.
- Ensure measurement frameworks and success metrics are defined upfront and used to continuously optimize performance and business impact.
Stakeholder Leadership and Partnership:
- Act as the primary customer engagement partner between the Commercial AI team and the assigned therapy area’s global marketing and medical teams.
- Influence and align stakeholders across global, regional, and local teams to support adoption of enterprise customer engagement capabilities and ways of working.
- Partner with Enterprise AI and adjacent functions to ensure solutions are scalable, compliant, and aligned to enterprise standards, data foundations, and operating principles.
- Engage agency and external partners to ensure creative, content, channel, and activation plans align with AstraZeneca’s evolving AI and omnichannel engagement ambition.
- Lead capability education and change enablement to grow understanding of AI-enabled customer engagement, omnichannel orchestration, and future-state marketing practices.
- Represent the function in strategy, planning, insight, and status forums with internal stakeholders and external partners as needed.
Customer Engagement Leadership and Optimization:
- Monitor and evaluate customer engagement performance across the therapy area using metrics that matter, generating recommendations to improve customer experience and business outcomes.
- Identify, capture, and share wins, insights, and challenges to support continuous improvement and broader enterprise learning.
- Balance enterprise capability priorities with therapy area and brand priorities, helping sequence opportunities for scale and value realization.
- Lead or contribute to transformation initiatives that advance AI-powered customer engagement, content innovation, and omnichannel operating model evolution.
- Support the evolution of AstraZeneca’s customer engagement capabilities as part of the broader Customer 2030 agenda, helping shape how global strategies can be activated locally and scaled effectively.
- Promote common quality standards, governance, and best practices across customer engagement initiatives in partnership with relevant enterprise teams.
Requirements:
- Minimum Education: Bachelor’s Degree
- Experience: 5+ years of experience and a depth of knowledge in the following areas:
- Building and scaling capabilities that drive brand and business impact
- Digital marketing and customer engagement strategy
- Omnichannel engagement channels, including email, SMS, web, direct mail, print, media, SEM, social, salesforce, and events
- AI-enabled marketing and engagement tools, and familiarity with relevant marketing technology platforms such as Adobe Campaign, Tealium, and databases
- Data-driven decision-making, strategic analysis, and insight generation
- Working across matrix organizations and leading without formal authority
- Experience operating in fast-moving, evolving environments with strong self-direction and ownership
Preferred Education:
- Advanced Degree in a relevant field
Experience:
- CRM experience and understanding of CRM-enabled orchestration models
- Demonstrated leadership and coordination of teams to deliver a single cohesive cross-channel strategy
- In-depth marketing experience including launch excellence and customer-facing experience, such as brand strategy, positioning, messaging, segmentation, targeting, agency leadership, and annual planning
- Healthcare / pharmaceutical industry experience
- Therapy area experience
- Media / advertising agency experience
- Cross-functional experience across commercial, medical, digital, insights, or operations
- Familiarity with AI tools, agile ways of working, and content operating model transformation
Skills and Competencies:
- Omnichannel marketing, customer experience, content strategy, prompt engineering
- Strong understanding of AI-powered customer engagement, personalization, and measurement for sales and medical teams
- Ability to connect business priorities, customer needs, data, content, and channel execution into coherent strategies
- Strong oral and written communication skills, with the ability to clearly and concisely communicate complex concepts
- Ability to lead complex programs and transformation initiatives in a matrixed global environment
- Strong business acumen and strategic thinking
- Demonstrated ability to influence without formal authority
- Collaborative mindset and comfort working across evolving priorities and competitive market dynamics
- High ethical standards and personal integrity
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Global & Priority Markets Customer Engagement Director in Cambridge employer: AstraZeneca
AstraZeneca is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Cambridge. Employees benefit from extensive professional development opportunities, a commitment to diversity and inclusion, and the chance to make a meaningful impact in the pharmaceutical industry through cutting-edge research and AI integration.
StudySmarter Expert Advice🤫
We think this is how you could land Global & Priority Markets Customer Engagement Director in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AstraZeneca and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AstraZeneca are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AstraZeneca on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AstraZeneca. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global & Priority Markets Customer Engagement Director in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AstraZeneca. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AstraZeneca:Show us that you’ve done your homework! In your application, briefly mention what you admire about AstraZeneca’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AstraZeneca
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AstraZeneca will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AstraZeneca, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
