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- Tasks: Lead global marketing strategies for a top product launch and drive impactful campaigns.
- Company: Join a leading biopharmaceutical company focused on innovative healthcare solutions.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to influence global initiatives.
- Why this job: Make a real difference in respiratory health while working with a passionate team.
- Qualifications: Experience in launching biologics and strong marketing campaign skills required.
The predicted salary is between 80000 - 100000 ÂŁ per year.
This is a key role within one of BBU's top launches and a contributor to our 2030 ambition. You will be accountable for leading the development and delivery of critical components of the global brand strategy in partnership with the cross‑functional team, translating strategy into high‑quality pre‑launch and launch execution. This role requires an outcomes‑focused leader, ideally with previous people leadership experience, who can motivate cross‑functional partners, guide country teams, and exercise evaluative judgment in complex, ambiguous situations. You have a passion for campaign marketing, an eye for detailed planning, and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment.
Responsibilities
- Brand Plan Development & Implementation: Lead the development and implementation of the global pre‑launch and promotional activity plan, ensuring quality, compliance, and measurable impact.
- Lead Global Initiative Rollout Plans: Lead the rollout of global initiatives, projects, and engagement plans (e.g., campaigns, brand forums, congress strategy and presence), with a focus on T8 markets and scalable toolkits.
- Global Team Participation: Serve as co‑chair of the Global Marketers Forum and an active member of the extended Global Brand Team (GBT); prepare materials, drive follow‑through, and champion cross‑functional alignment.
- Market Partnership and Execution: Engage closely with local marketing teams to ensure flawless, aligned execution of the promotional plan; collect and synthesize market feedback to refine guidance.
- Strategy Input and GSP: Provide promotional input to the global strategy and Global Strategic Plan (GSP), including positioning, messaging, and priority initiative recommendations.
- External Engagement and Advocacy: Engage with KEEs and other priority stakeholders to gather input that informs the promotional strategy and activity plan, supporting advocacy development and evidence‑led storytelling.
- Omnichannel and C360 Enablement: Support segmentation, journey mapping, and content operations in C360; track channel performance and drive continuous optimization of HCP and patient engagement.
- AI‑Enabled Ways of Working: Champion responsible use of AI to enhance content creation, tagging, and analytics; document learnings and best practices for scale.
- Agency and Budget Operations: Manage day‑to‑day agency briefs, timelines, and deliverables; support PO creation, budget tracking, and investment reporting.
- Performance Tracking: Maintain dashboards, KPIs, and leading indicators; contribute to business reviews and implement course corrections on owned initiatives.
Education
Bachelor's degree is required; a business degree or scientific expertise is preferred.
Experience
Strong market experience launching biologics, preferably in respiratory; specialty care experience required. Demonstrated experience leading marketing campaign implementation in a global role or a significant global market. In‑depth understanding of commercial strategy, methodologies, and tools, including product profiling and positioning, forecasting inputs, pricing and reimbursement, market research techniques, and competitive intelligence. Proven experience engaging external customers (e.g., KEEs, prescribers, payers) and translating insights into actionable plans.
Special Skills / Abilities
Strong planning and project management, with the ability to manage complex, multi‑stakeholder initiatives and deliver at pace. Demonstrated ability to lead without authority and influence across functions and geographies. Ability to gauge feasibility, impact, and risk of proposed programs; data‑driven decision‑making. Strong leadership and influencing skills to ensure commercial focus in global projects. Demonstrated ability to bring ideas to action and deliver measurable outcomes. Robust analytical, organizational, and communication skills (written and verbal). Proven collaborator who operates well amid ambiguity, simplifies complexity, and manages multiple priorities.
Global Associate Marketing Director, COPD in Newtown employer: AstraZeneca UK Limited
Contact Detail:
AstraZeneca UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Associate Marketing Director, COPD in Newtown
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around campaign marketing and cross-functional teamwork.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've motivated teams and managed projects in the past. Use specific examples that highlight your ability to deliver results under pressure.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Global Associate Marketing Director, COPD in Newtown
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Associate Marketing Director role. Highlight your experience in campaign marketing and any leadership roles you've had, as this will show us you're a great fit for the position.
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to lead complex projects and deliver measurable outcomes. We love seeing quantifiable results, so don’t hold back!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can motivate teams and engage with stakeholders, so showing your passion for marketing and collaboration will definitely catch our eye.
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and you’ll be one step closer to joining our amazing team at StudySmarter!
How to prepare for a job interview at AstraZeneca UK Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy, especially around COPD. Understand their recent campaigns and how they align with the 2030 ambition. This will help you speak confidently about how your experience can contribute to their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your previous people leadership experience. Think of situations where you motivated cross-functional teams or navigated complex challenges. This will demonstrate your ability to lead without authority and influence others effectively.
✨Be Data-Driven
Familiarise yourself with market research techniques and how they inform promotional strategies. Be ready to discuss how you've used data to make decisions in past roles, particularly in launching biologics or managing marketing campaigns.
✨Engage with External Stakeholders
Think about your experiences engaging with key external customers like KEEs or prescribers. Prepare to share insights on how you translated their feedback into actionable marketing plans, showcasing your ability to gather input and advocate for effective strategies.