At a Glance
- Tasks: Lead the strategy and execution of web and SEO excellence across global markets.
- Company: Join AstraZeneca, a leading biopharmaceutical company focused on innovation and patient care.
- Benefits: Enjoy hybrid work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborate globally and drive change in a fast-paced, tech-driven setting.
- Why this job: Make a real impact in digital transformation within a dynamic, science-led environment.
- Qualifications: 10+ years in digital marketing with leadership experience in regulated industries.
The predicted salary is between 80000 - 100000 € per year.
Core Responsibilities:
- Strategy, Roadmap and Excellence Standards
- Operationalise Future Web and GEO/SEO Vision and Drive the Roadmap: Partner with our EAI and IT teams to define and implement a scalable enterprise strategy and roadmap to enable our brands to achieve and maintain high visibility, competitiveness in priority topic areas, factual accuracy across search engines and LLM‑driven generative engines.
- Elevate Machine Readability Standards: Lead the operationalization of scalable frameworks to ensure that web content published is easily discoverable, accurately cited, and compliant when surfaced by generative AI models.
- Elevate Web Excellence Standards: Refine, advocate and govern the global delivery standards for user experience (UX), site speed, accessibility for websites delivered and managed on our enterprise web platform.
- Impact Measurement: Work with EAI and IT to define and implement an integrated framework to track Web, SEO, and GEO KPIs, providing visibility on ROI and tying digital performance back to broader omnichannel commercial goals.
- Elevate Service Performance Outcomes: Partner with GCS delivery teams to continuously improve service performance using data and frontline insights to prioritise optimisation and ensure consistently high levels of delivery excellence.
- Cross‑Functional Collaboration & Governance
- Partner with EAI and IT to influence enterprise direction: Collaborate deeply with EAI and IT to evaluate, pilot, and integrate new web and search technologies into our existing tech stack.
- Ensure stakeholder alignment: Drive stage‑gate reviews and steering committees, effectively communicating technical progress, risks, and resource requirements to senior leadership.
- Engage with regulatory & compliance (MLR): Work with Medical, Legal, and Regulatory teams to ensure all SEO/GEO strategies and web delivery activities adhere to global data privacy laws and local biopharma promotional guidelines.
- Service Design & Operating Model
- Shape new Web and SEO/GEO services: Work with EAI, IT and our Web and SEO/GEO service squads to translate capabilities into clearly defined value propositions and service offerings relevant to business needs.
- Reinvent Web and SEO processes: Identify new business requirements, bottlenecks, pain points in web delivery, search and AI optimisation workflows; reinvent processes with the introduction of selected tools and AI capabilities.
- Define clear ownership across strategy, execution, and optimisation activities, ensuring efficient collaboration and coordination across GCS, EAI and IT teams.
- Design service delivery models: Shape how Web and SEO/GEO services are delivered across markets, balancing centralised execution, pod‑based delivery, and increased market self‑sufficiency.
- Global Enablement & Change Management
- Global‑to‑local adoption: Drive adoption of web, search, and AI‑enabled capabilities across 40+ markets, tailoring approaches to varying levels of digital maturity and regulatory requirements.
- Capability building: Contribute to upskilling initiatives for global content creators, local brand teams, and external agency partners on SEO and GEO best practices.
- Embed new ways of working: Ensure new service offerings, workflows, and tools are consistently adopted within pods and markets.
Experience:
- 10+ years of experience in digital marketing operations, web strategy, or SEO, with 3‑5 years in a global leadership role within biopharmaceutical, healthcare, or highly regulated industries.
- Subject matter expertise: Deep technical understanding of enterprise Web CMS platforms, traditional SEO architecture, and the emerging mechanics of Generative Engine Optimization (GEO).
- Influence without authority: Proven track record of successfully driving global digital transformation initiatives across complex global matrix organisations.
- Regulatory acumen: Exposure to regulated or highly governed environments and familiarity with Medical Legal Regulatory review processes.
- People leadership: Proven experience in shaping and leading high‑performing teams of specialist Web and SEO professionals.
- Strategic pragmatism: Ability to balance bleeding‑edge AI innovation with rigorous compliance processes.
- Executive presence: Exceptional communication skills, capable of translating complex technical Web/SEO/GEO/AI concepts into business value narratives for senior commercial stakeholders.
- Change agent: High emotional intelligence and refined diplomacy skills to navigate organisational complexity, manage resistance to change, build consensus, and drive adoption among diverse global and regional teams and stakeholders.
Preferred Qualifications:
- Experience with business service design, specifically within marketing operations and omnichannel content supply chains.
- Working knowledge of global biopharma Medical Legal Regulatory review processes and data privacy compliance.
- Experience coordinating internal teams with external agencies, system integrators, and offshore hubs.
Work Model and Travel:
- Hybrid/remote options per location policy; some global time‑zone coordination required; travel up to 20% as needed.
AstraZeneca is a global, science‑led, patient‑focused biopharmaceutical company that discovers, develops, and commercialises prescription medicines for some of the world's most serious diseases.
GCS Content & Omnichannel Director, Web and SEO/GEO Excellence in Luton employer: AstraZeneca UK Limited
AstraZeneca is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront of our mission to deliver life-changing medicines. With a strong emphasis on employee growth, we offer extensive training and development opportunities, ensuring that our team members thrive in their careers while contributing to meaningful projects in the biopharmaceutical sector. Located in a fast-paced environment, we provide hybrid work options and a commitment to work-life balance, making AstraZeneca a rewarding place to build your future.
StudySmarter Expert Advice🤫
We think this is how you could land GCS Content & Omnichannel Director, Web and SEO/GEO Excellence in Luton
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially around web and SEO excellence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace GCS Content & Omnichannel Director, Web and SEO/GEO Excellence in Luton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing operations, web strategy, and SEO. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills:Since this role involves leading high-performing teams, it’s crucial to demonstrate your people leadership experience. Share examples of how you've successfully driven digital transformation initiatives and influenced without authority in previous roles.
Highlight Technical Expertise:We’re looking for someone with a deep understanding of enterprise Web CMS platforms and SEO architecture. Be sure to mention any specific tools or technologies you’ve worked with, especially those related to Generative Engine Optimisation (GEO) and AI.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at AstraZeneca UK Limited
✨Know Your Stuff
Make sure you have a solid grasp of digital marketing operations, web strategy, and SEO. Brush up on the latest trends in Generative Engine Optimisation (GEO) and be ready to discuss how these can impact the biopharmaceutical industry.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading high-performing teams and driving global digital transformation initiatives. Be ready to discuss how you've influenced change without authority in complex organisations.
✨Understand Compliance Inside Out
Familiarise yourself with Medical Legal Regulatory review processes and data privacy laws like GDPR and HIPAA. Be prepared to explain how you ensure compliance while pushing for innovation in web and SEO strategies.
✨Communicate Clearly
Practice translating complex technical concepts into business value narratives. You’ll need to demonstrate exceptional communication skills, especially when discussing how your strategies align with broader commercial goals.
