As Marketing Lead, Strategy & Campaigns within AstraZeneca Haematology, you will be responsible for defining the strategic direction of the franchise and ensuring our brands remain differentiated, relevant, and compelling in an increasingly competitive environment. Working closely with Medical, Customer Engagement, Sales, Market Access, and Oncology Business Excellence colleagues, you will translate customer insight, emerging evidence, and competitive intelligence into winning strategies, compelling brand narratives, and impactful campaign strategies and creative concepts. You will play a pivotal role in defining the behavioural and belief shifts required to achieve our ambitions, ensuring every campaign, message, and customer initiative is aligned to a clear strategic objective and delivers measurable impact for patients, healthcare professionals, and the business.
- Own the Brand Strategic Plan and Brand Operational Plan, translating franchise ambitions into clear strategic priorities, belief shifts, and measures of success.
- Lead the translation of customer insight, emerging evidence, and competitive intelligence into differentiated strategic choices, positioning, messaging, and brand priorities.
- Shape the future direction of the brand by anticipating competitive threats, emerging opportunities, and evolving customer needs.
- Own the Strategy & Campaigns budget and investment priorities, ensuring resources are allocated to the strategic initiatives, campaigns, and opportunities most likely to deliver customer and business impact.
Positioning & Campaigns
- Own the national brand positioning, value proposition, narrative, and messaging framework, ensuring a clear, differentiated, and compelling story across customer touchpoints in collaboration with Customer Engagement teams.
- Lead the development of distinctive, insight-led campaign strategies and creative concepts designed to influence customer belief, behaviour, and adoption.
- Define campaign objectives, communication priorities, and success measures aligned to strategic business goals.
- Evaluate campaign effectiveness and apply learning to continuously strengthen strategy, messaging, creative, and future campaign development.
Leadership & Governance
- Provide strategic direction and coaching to Strategy & Campaigns Brand Managers and Associate Brand Managers.
- Represent the Strategy & Campaigns function within franchise leadership discussions, shaping strategic priorities, investment decisions, and business planning through a marketing, customer, and competitive lens.
- Build strong cross-functional partnerships across Customer Engagement, Sales, Medical, Market Access, and Oncology Business Excellence teams to ensure campaigns are evidence-based, customer-centric, and executable.
- Ensure all strategy, campaign, and communication activities comply with AstraZeneca governance requirements, internal policies, and the ABPI Code of Practice.
Are you passionate about shaping brand strategy, influencing customer behaviour, and creating campaigns that drive meaningful change?, Degree-level qualification in a scientific, life-sciences, or related discipline, or equivalent relevant experience.
Desirable Skills & Experience
- Strong understanding of the UK healthcare environment, including NHS structures, customer decision-making, and market dynamics.
- Experience working in highly competitive markets, market-shaping initiatives, or portfolio leadership roles.
- Experience applying AI and digital technologies to improve marketing effectiveness, insight generation, or campaign development.
- Experience leading organisational change, capability-building, or strategic transformation programmes.
Experience applying AI and digital technologies to improve marketing effectiveness, insight generation, or campaign development. Experience leading organisational change, capability-building, or strategic transformation programmes. At AstraZeneca, we are united by our ambition to transform the lives of patients through science. Within Haematology, we are committed to eliminating blood cancers as a cause of death while building an environment where innovation, collaboration, and continuous learning thrives.
As Marketing Lead, Strategy & Campaigns, you will play a critical role in shaping the future of our brands, ensuring we remain ahead of customer needs, scientific evolution, and competitive change. You will help define the strategies and campaigns that influence clinical practice, accelerate adoption, and ultimately improve outcomes for patients. Join us and help shape the future of haematology.
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Marketing Lead, Strategy & Campaigns in City of Westminster employer: ASTRAZENECA UK LIMITED
AstraZeneca UK Limited is an exceptional employer, offering a dynamic work environment in Luton that fosters innovation and collaboration. With a strong commitment to sustainability and employee development, you will have access to unique growth opportunities and the chance to make a meaningful impact on global initiatives. Join a diverse team where your expertise in ESG strategy and SAP will be valued and where you can contribute to transformative projects that shape the future of healthcare.
