Brand Specialist/ Associate Brand Manager/ Brand Manager - CVRM - HCM

AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.

AstraZeneca Vietnam is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities. Over the last three decades, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection.

What you’ll do:

• Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks.
• Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.

Typical Accountabilities:

• Provide local market understanding and customer’s insights to PLM/LLM brand team;
• Provide input and feedback on campaign developed by PLM/LLM;
• Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI;
• Responsible for team performance and development;
• Responsible for the management of team’s budget and brands’ A&P spend;
• Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
• Provide input on competition, customers, pricing and value story to market access team;
• Implement Patient Access Programs;
• Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
• Participates in development of training for field force on brand information;
• Adherence to AZ global policy for external interaction, code of conduct and industry code of marketing practices.

Education, Qualifications, Skills and Experience:

• Essential: Bachelor’s Degree of Pharmacy or Medicine; Scientific background or affinity for scientific information; > 3 years experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign; Excellent operational skills and ability to think strategically; Able to work cross-functionally especially with field force team to develop specific plan to address different challenges at customer level; Strong interpersonal and communication skills; Team player, organised, results oriented and independent; Understanding of the country and region Healthcare environment.
• Desirable: MBA in relevant field; Experience in Insight/Market Research; Field force and/or Field force Leadership experience; Experience in patient programs.

Why AstraZeneca?

• Be bold and make a powerful impact: AstraZeneca is a world-leading business where standards are high and challenges complex, but also a collective where we build, support and motivate each other.
• Be part of our growth journey and success story: Join the fastest growing pharmaceutical company in our markets, set up to fuel further growth.
• Learn and grow by embracing diverse opportunities: Experience an organisation where professional development is prized and nurtured.
• Urgently bring our leading pipeline to millions of patients in need: Seize the opportunity to help improve the lives of millions of patients.
• Be heard in a culture of local empowerment: AstraZeneca is set up for creativity and encourages unity and ownership at a local level.

If you are ready to bring new insights and fresh thinking to the table, we encourage your application.