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- Tasks: Lead content creation and audience engagement for a top tech company.
- Company: Astra Content is a dynamic agency focused on impactful B2B marketing.
- Benefits: Enjoy remote work flexibility with occasional office visits in London.
- Why this job: Transform articles into engaging content and make a real impact in the tech industry.
- Qualifications: 5-10 years in journalism or content marketing with strong B2B knowledge.
- Other info: This is a full-time contract role; visa sponsorship is not available.
The predicted salary is between 28800 - 43200 £ per year.
B2B Content Marketing Specialist (UK or Ireland-based)
B2B Content Marketing Specialist (UK or Ireland-based)
Astra Content is seeking an exceptional B2B Content Marketing Specialist to lead content creation, promotion, and audience engagement for a top tech company. If you have a proven track record of transforming articles into impactful promotional pieces and driving reader growth, we want to hear from you.
This role is ideal for a current or former business/marketing journalist from a major publication who not only crafts compelling stories but also understands how to leverage content for engagement. You\’ll be the voice of our client in the UK, ensuring their valuable editorial content reaches and resonates with a wider audience across diverse channels.
What You\’ll Do
Your core focus will be creating and elevating our client\’s editorial content into highly engaging promotional assets. This includes:
- Crafting Thought Leadership & Case Studies: Develop compelling thought leadership articles and case studies that demonstrate value.
- Transforming Articles into Engaging Content: Repurpose in-depth articles into compelling LinkedIn social posts, email newsletters, and other promotional formats to capture attention and encourage engagement.
- Content Promotion & Distribution: Lead content distribution across various digital channels to ensure maximum reach and impact.
About You
- 5-10 years of experience as a journalist, writer, editor at a major business or marketing publication, with a demonstrated shift towards content marketing.
- Excellent knowledge of marketing, technology, and B2B solutions.
- Strong thought leadership skills and the ability to articulate complex ideas clearly.
- Experience with, or willingness to learn, key marketing tools and analytics platforms.
- Ability to work cross-functionally with internal and external stakeholders and agencies.
- A positive, can-do attitude, aligning with Astra Content\’s values of kindness, diversity, and inclusion.
Bonus Points If You Have
- Experience with creating social posts on LinkedIn or other social channels.
- Experience with A/B testing content to optimize headlines, calls-to-action, and promotional messaging.
- Experience working across different content formats, including graphics, images, and video, for promotional purposes.
Further Information
This is a full-time contract position based in the UK or Ireland. It\’s primarily remote, with occasional visits to our London office. Visa sponsorship is unfortunately not available.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Media Production
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B2B Content Marketing Specialist (UK or Ireland-based) employer: Astra Content
Contact Detail:
Astra Content Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Content Marketing Specialist (UK or Ireland-based)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B content marketing. Follow industry leaders on LinkedIn and engage with their posts to understand what resonates with audiences. This will help you speak their language during interviews.
✨Tip Number 2
Showcase your ability to transform complex ideas into engaging content by preparing a portfolio of your best work. Include examples of thought leadership articles and case studies that highlight your skills in content promotion and audience engagement.
✨Tip Number 3
Network with professionals in the tech and marketing sectors. Attend relevant webinars or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture at Astra Content.
✨Tip Number 4
Prepare to discuss your experience with analytics tools and how you've used data to optimise content performance. Being able to demonstrate your analytical skills will set you apart as a candidate who understands the importance of measurable results.
We think you need these skills to ace B2B Content Marketing Specialist (UK or Ireland-based)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B content marketing, journalism, and any relevant skills that align with the job description. Use specific examples of your work that demonstrate your ability to create engaging content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content marketing and how your background as a journalist can contribute to the role. Mention specific achievements that showcase your ability to transform articles into promotional content.
Showcase Your Knowledge: Demonstrate your understanding of the tech industry and B2B solutions in your application. Reference any relevant tools or analytics platforms you have experience with, as this will show your readiness for the role.
Highlight Thought Leadership Skills: Emphasise your ability to articulate complex ideas clearly. Provide examples of thought leadership pieces you've created or contributed to, as this is a key aspect of the position.
How to prepare for a job interview at Astra Content
✨Showcase Your Content Transformation Skills
Be prepared to discuss specific examples of how you've transformed articles into engaging promotional content. Highlight your ability to repurpose in-depth articles into formats like LinkedIn posts or email newsletters, as this is crucial for the role.
✨Demonstrate Thought Leadership Understanding
Since the role involves crafting thought leadership pieces, come equipped with insights on current trends in B2B marketing and technology. Share your thoughts on what makes a compelling thought leadership article and how it can drive engagement.
✨Familiarise Yourself with Marketing Tools
Research key marketing tools and analytics platforms that are commonly used in content marketing. Being able to discuss your experience or willingness to learn these tools will show your commitment to optimising content distribution and performance.
✨Emphasise Collaboration Skills
This position requires working cross-functionally with various stakeholders. Prepare examples of past collaborations, showcasing your ability to work effectively with different teams and external agencies to achieve common goals.
