At a Glance
- Tasks: Lead the growth of our membership programme and enhance member engagement.
- Company: Join Aston Villa Football Club, a historic team with a family ethos.
- Benefits: Competitive salary, flexible working, and amazing staff perks.
- Other info: Work in a fast-paced environment with opportunities for travel and growth.
- Why this job: Be part of a dynamic team making a real impact in sports membership.
- Qualifications: Experience in managing membership programmes and strong communication skills.
The predicted salary is between 45000 - 50000 £ per year.
Department: Venue Sales & Commercial Development Department
Hours of Work: 35 hours per week (including evenings, weekends and matchday as and when required)
Contract Type: Permanent
Salary: Up to £50,000 depending upon experience
Location: Bodymoor Heath Training Ground
Closing Date: Sunday 7 June 2026
The Department
Our Membership and Loyalty Team are part of our wider Venue Sales and Commercial Development Department whose focus is on how we attract, engage, retain and reward our members. Our fans are vital in our success both on and off the pitch – our official Villa membership club and the wider Lions Club members are a critical part of this. We want to continue the strong position these clubs have already created by increasing the members, improving our communication with our members and building a greater sense of community and engagement through our shared passion.
The Role
We are looking for someone to take forward the growth and development of our membership programme and the delivery of membership benefits across the club. A key focus will be growth, particularly overseas and the reimagining of our Lions Clubs and loyalty programme. This is a dynamic and varied role – you will lead the development of a comprehensive membership growth strategy focusing on acquisition, engagement and retention. A key part of this will be identifying and delivering unique, exclusive benefits for our members. You will be the ‘go-to’ person for our members – representing the club at meetings. A major focus of the role will be building relationships and working collaboratively with internal teams across the Club – including Marketing, Partnerships and Ticketing to provide a best-in-class service. You will also be responsible for the analysis and reporting of our membership data to assess our programme effectiveness and identify areas for improvement.
The Person
We are looking for someone who has proven experience of delivering and managing a membership, subscription or affiliate programme, not necessarily in sport. You will need to have experience of working in a marketing environment – understanding campaign delivery, audience engagement and brand-led communication. You will need to have exceptional interpersonal and communication skills, being able to speak in public – presenting reasonable arguments and thoughts. You will need to have strong organisational and planning skills with the ability to work dynamically – adapting to changing conditions in a fast-paced environment. This role will involve you predominantly working on site at our Bodymoor Heath Training Ground offices, you will need a full UK driving licence with access to a vehicle to travel between our Club sites. You will need to be available to work flexibly, which may include matchdays and travelling nationally and internationally as and when required.
Why Join Us?
There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us!
As part of your application, please ensure you upload your CV and Cover Letter.
Right to Close Vacancy Posting Early
The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.
Equality Statement
Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.
Safeguarding Statement
Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.
Membership and Loyalty Manager employer: Aston Villa
Aston Villa Football Club is an exceptional employer, offering a vibrant work culture that fosters collaboration and community engagement. With a focus on employee growth and development, particularly in the dynamic role of Membership and Loyalty Manager, staff benefit from a range of perks and the opportunity to contribute to the club's ambitious plans while working at the state-of-the-art Bodymoor Heath Training Ground.
StudySmarter Expert Advice🤫
We think this is how you could land Membership and Loyalty Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to current employees at Aston Villa. A friendly chat can sometimes lead to opportunities you wouldn’t find on job boards.
✨Tip Number 2
Show your passion for the club! When you get the chance to meet potential employers or during interviews, make sure to express your enthusiasm for Aston Villa and its community. Share your ideas on how you could enhance the membership experience – it’ll show you’re not just looking for a job, but you genuinely care about the role.
✨Tip Number 3
Prepare for those interviews! Research the club’s current membership strategies and think about how you can contribute. Be ready to discuss your past experiences and how they relate to the role of Membership and Loyalty Manager. Practice common interview questions and have your own questions ready to show your interest.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to tailor your CV and cover letter to highlight your relevant skills and experiences that align with the job description.
We think you need these skills to ace Membership and Loyalty Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Membership and Loyalty Manager role. Highlight your experience in managing membership programmes and any relevant marketing skills. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for membership growth and community engagement. Let us know why you’re excited about joining Aston Villa and how you can contribute to our success.
Showcase Your Communication Skills:Since this role involves a lot of interaction with members and internal teams, make sure to highlight your exceptional communication skills. Share examples of how you've effectively engaged audiences or presented ideas in the past.
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Aston Villa
✨Know Your Membership Strategies
Familiarise yourself with various membership and loyalty programmes, especially those in sports. Be ready to discuss how you would enhance member engagement and retention, and think of unique benefits you could propose.
✨Showcase Your Communication Skills
Since this role requires exceptional interpersonal skills, practice articulating your thoughts clearly. Prepare examples of how you've successfully communicated with members or stakeholders in the past, and be ready to present your ideas confidently.
✨Demonstrate Your Analytical Mindset
Be prepared to discuss how you would analyse membership data to assess programme effectiveness. Think of specific metrics you would track and how you would use that data to drive improvements in member engagement.
✨Emphasise Team Collaboration
This role involves working closely with various internal teams. Prepare examples of how you've collaborated with different departments in previous roles, and highlight your ability to adapt to changing conditions in a fast-paced environment.
