At a Glance
- Tasks: Analyse audience data to enhance engagement and support commercial growth.
- Company: Join Aston Villa Football Club, a historic team with a family ethos.
- Benefits: Competitive salary, flexible hours, and amazing staff perks.
- Other info: Work in a dynamic environment with opportunities for career growth.
- Why this job: Make a real impact on marketing strategies and fan engagement.
- Qualifications: Strong SQL skills and experience in data analysis and reporting.
The predicted salary is between 39000 - 43000 £ per year.
locations: Bodymoor Heath Training Ground
time type: Full time
posted on: Posted 5 Days Ago
time left to apply: End Date: June 2, 2026 (8 days left to apply)
job requisition id: JR00063
Department: Strategy and Analytics
Hours of Work: 35 hours per week (includes some evenings and weekends)
Contract Type: Permanent
Salary: £39,000 - £43,000 per annum
Location: Bodymoor Heath Training Ground
Closing Date: Tuesday 2 June 2026
The Department
Our Data and Insights Team play a pivotal part in shaping business strategy at the Club. The team manages all first party data, CRM integrations, research and media valuation tools: transforming data into accessible dashboards providing clear, evidence-based insights which inform smarter decisions and empower our Business Operations Team to deliver better outcomes.
The Role
We have an exciting opportunity for a Marketing Intelligence & Audience Analyst to join the team. This role will focus on our audiences, strengthening our ability to understand, segment and engage our diverse audiences. You will play a key role in translating behavioural and transactional data into audience frameworks, campaign and activation measurement and research-led insight. You will also directly support commercial growth, fan engagement, and marketing effectiveness, while contributing to the ongoing development of the Club's analytical capabilities and audience strategy. You will also work closely with the Club's internal commercial and operational teams, as well as the Club's external data agencies and services, providing the opportunity to go beyond routine and scheduled analysis to explore new business initiatives.
The Person
You will be a proactive individual with a strong desire to understand audiences, consumer behaviour, and market trends across lifestyle and cultural orientated industries. You will also have strong SQL capability and hands-on experience querying and transforming large customer and transactional datasets, alongside experience building and maintaining dashboards and audience reports using BI tools. You must be able to engage a range of stakeholders with a track record of working closely with marketing and commercial teams. You will need to be able to translate data insights clearly and confidently to both technical and non-technical audiences. You will be required to work predominantly on-site at our offices at Bodymoor Heath Training Ground so you will need to have access to a vehicle or have the ability to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground. You will also need to be available to work flexibly as and when required, for example matchdays and other events hosted by the Club.
There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us!
As part of your application, you will be asked to:
- Upload your CV
- Answer the following questions:
- Please provide one example of analysis or insight you delivered that changed the way a team or stakeholder thought about their audience or marketing strategy (400 words maximum)
Right to Close Vacancy Posting Early
The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.
Equality Statement
Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.
Safeguarding Statement
Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.
Marketing Intelligence and Audience Analyst employer: Aston Villa
Aston Villa Football Club is an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation at the Bodymoor Heath Training Ground. Employees benefit from competitive salaries, comprehensive staff perks, and opportunities for professional growth within a historic club that values diversity and community engagement. Join us to be part of a passionate team dedicated to enhancing fan experiences and driving commercial success in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence and Audience Analyst
✨Tip Number 1
Network like a pro! Reach out to current employees at Aston Villa or in similar roles on LinkedIn. A friendly chat can give us insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by researching the Club's recent campaigns and audience engagement strategies. We want to show that we’re not just interested in the role, but also passionate about the Club’s mission.
✨Tip Number 3
Practice articulating your data insights clearly. We need to be able to explain complex ideas simply, so try explaining your past projects to friends or family who aren’t in the industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Aston Villa.
We think you need these skills to ace Marketing Intelligence and Audience Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Intelligence and Audience Analyst role. Highlight relevant experience, especially in data analysis and audience engagement, so we can see how you fit into our team.
Craft a Compelling Insight Example:When answering the question about an analysis or insight you've delivered, be specific! Share a clear example that showcases your skills in transforming data into actionable insights. We want to know how you made a difference!
Show Your Passion:Let your enthusiasm for understanding audiences and consumer behaviour shine through in your application. We love candidates who are genuinely excited about the role and the impact they can make at the Club.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Aston Villa
✨Know Your Data
As a Marketing Intelligence and Audience Analyst, you'll be working with data daily. Brush up on your SQL skills and be prepared to discuss how you've used data to drive insights in the past. Bring examples of dashboards or reports you've created to showcase your hands-on experience.
✨Understand the Audience
This role is all about understanding diverse audiences. Research the Club's current audience segments and think about how you would approach engaging them. Be ready to share your thoughts on consumer behaviour trends and how they could impact marketing strategies.
✨Communicate Clearly
You'll need to translate complex data insights for both technical and non-technical stakeholders. Practice explaining your past analyses in simple terms. Use clear examples that demonstrate your ability to communicate effectively across different teams.
✨Show Your Passion for the Club
Aston Villa Football Club is looking for someone who shares their passion and vision. Familiarise yourself with the Club's history, values, and recent initiatives. During the interview, express why you're excited about the opportunity and how you can contribute to their goals.
