At a Glance
- Tasks: Analyse audience data to drive marketing strategies and enhance fan engagement.
- Company: Join Aston Villa Football Club, a historic team with a family-oriented culture.
- Benefits: Competitive salary, flexible hours, and amazing staff perks.
- Other info: Work in a dynamic environment with opportunities for career development.
- Why this job: Make a real impact on marketing effectiveness and commercial growth in sports.
- Qualifications: Strong SQL skills and experience with data analysis and dashboard creation.
The predicted salary is between 39000 - 43000 £ per year.
Department: Strategy and Analytics
Hours of Work: 35 hours per week (includes some evenings and weekends)
Contract Type: Permanent
Salary: £39,000 - £43,000 per annum
Location: Bodymoor Heath Training Ground
Closing Date: Tuesday 2 June 2026
The Department
Our Data and Insights Team play a pivotal part in shaping business strategy at the Club. The team manages all first party data, CRM integrations, research and media valuation tools: transforming data into accessible dashboards providing clear, evidence-based insights which inform smarter decisions and empower our Business Operations Team to deliver better outcomes.
The Role
We have an exciting opportunity for a Marketing Intelligence & Audience Analyst to join the team. This role will focus on our audiences, strengthening our ability to understand, segment and engage our diverse audiences. You will play a key role in translating behavioural and transactional data into audience frameworks, campaign and activation measurement and research-led insight. You will also directly support commercial growth, fan engagement, and marketing effectiveness, while contributing to the ongoing development of the Club's analytical capabilities and audience strategy. You will also work closely with the Club's internal commercial and operational teams, as well as the Club's external data agencies and services, providing the opportunity to go beyond routine and scheduled analysis to explore new business initiatives.
The Person
You will be a proactive individual with a strong desire to understand audiences, consumer behaviour, and market trends across lifestyle and cultural orientated industries. You will also have strong SQL capability and hands-on experience querying and transforming large customer and transactional datasets, alongside experience building and maintaining dashboards and audience reports using BI tools. You must be able to engage a range of stakeholders with a track record of working closely with marketing and commercial teams. You will need to be able to translate data insights clearly and confidently to both technical and non-technical audiences. You will be required to work predominantly on-site at our offices at Bodymoor Heath Training Ground so you will need to have access to a vehicle or have the ability to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground. You will also need to be available to work flexibly as and when required, for example matchdays and other events hosted by the Club.
There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us!
As part of your application, you will be asked to:
- Upload your CV
- Answer the following questions:
- Please provide one example of analysis or insight you delivered that changed the way a team or stakeholder thought about their audience or marketing strategy (400 words maximum)
Right to Close Vacancy Posting Early
The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.
Equality Statement
Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.
Safeguarding Statement
Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.
Audience Insights & Marketing Intelligence Analyst employer: Aston Villa
Aston Villa Football Club is an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation at the Bodymoor Heath Training Ground. Employees benefit from competitive salaries, comprehensive staff perks, and opportunities for professional growth within a historic club that values diversity and community engagement. Join us to be part of a passionate team dedicated to enhancing fan experiences and driving commercial success in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Insights & Marketing Intelligence Analyst
✨Tip Number 1
Network like a pro! Reach out to current employees at Aston Villa or similar clubs on LinkedIn. A friendly chat can give us insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by researching the club's recent campaigns and audience engagement strategies. We want to show that we’re not just passionate about football, but also about how data drives decisions.
✨Tip Number 3
Practice articulating your insights clearly. We need to be able to explain complex data in simple terms, so grab a friend and run through some examples of your past work.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Aston Villa.
We think you need these skills to ace Audience Insights & Marketing Intelligence Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Audience Insights & Marketing Intelligence Analyst. Highlight relevant experience, especially in data analysis and audience engagement, to show us you’re the perfect fit!
Craft a Compelling Insight Example:When answering the question about an analysis or insight you've delivered, be specific! Share a clear example that showcases your skills in transforming data into actionable insights. We want to see how you’ve made a real impact!
Show Your Passion for Audiences:Let your enthusiasm for understanding audiences shine through in your application. We love candidates who are proactive and genuinely interested in consumer behaviour and market trends, so don’t hold back!
Apply Through Our Website:Remember to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Aston Villa Football Club.
How to prepare for a job interview at Aston Villa
✨Know Your Data
Make sure you brush up on your SQL skills and be ready to discuss how you've used data to drive insights in the past. Prepare specific examples of how your analysis has influenced marketing strategies or audience engagement.
✨Understand the Audience
Familiarise yourself with the Club's diverse audiences. Think about how you can segment these groups and tailor your insights to meet their needs. Be prepared to discuss trends in consumer behaviour that could impact the Club's marketing efforts.
✨Engage Stakeholders
Practice explaining complex data insights in simple terms. You’ll need to communicate effectively with both technical and non-technical teams, so think of ways to make your insights relatable and actionable for different stakeholders.
✨Show Your Passion
Let your enthusiasm for the role and the Club shine through. Share why you’re excited about the opportunity to contribute to the Club’s growth and how your skills align with their goals. A genuine passion can set you apart from other candidates.
