At a Glance
- Tasks: Analyse audience data to enhance engagement and support commercial growth.
- Company: Join Aston Villa Football Club, a historic team with ambitious plans.
- Benefits: Enjoy competitive salary, flexible hours, and fantastic staff benefits.
- Other info: Work on-site with opportunities for career development and exciting projects.
- Why this job: Be part of a dynamic team shaping the future of fan engagement.
- Qualifications: Strong SQL skills and experience in data analysis and reporting.
The predicted salary is between 39000 - 43000 £ per year.
Department: Strategy and Analytics
Hours of Work: 35 hours per week (includes some evenings and weekends)
Contract Type: Permanent
Salary: £39,000 - £43,000 per annum
Location: Bodymoor Heath Training Ground
Closing Date: Tuesday 2 June 2026
The Department
Our Data and Insights Team play a pivotal part in shaping business strategy at the Club. The team manages all first party data, CRM integrations, research and media valuation tools: transforming data into accessible dashboards providing clear, evidence‑based insights which inform smarter decisions and empower our Business Operations Team to deliver better outcomes.
The Role
We have an exciting opportunity for a Marketing Intelligence & Audience Analyst to join the team. This role will focus on our audiences, strengthening our ability to understand, segment and engage our diverse audiences. You will play a key role in translating behavioural and transactional data into audience frameworks, campaign and activation measurement and research‑led insight. You will also directly support commercial growth, fan engagement, and marketing effectiveness, while contributing to the ongoing development of the Club’s analytical capabilities and audience strategy. You will also work closely with the Club’s internal commercial and operational teams, as well as the Club’s external data agencies and services, providing the opportunity to go beyond routine and scheduled analysis to explore new business initiatives.
The Person
You will be a proactive individual with a strong desire to understand audiences, consumer behaviour, and market trends across lifestyle and cultural orientated industries. You will also have strong SQL capability and hands on experience querying and transforming large customer and transactional datasets, alongside experience building and maintaining dashboards and audience reports using BI tools. You must be able to engage a range of stakeholders with a track record of working closely with marketing and commercial teams. You will need to be able to translate data insights clearly and confidently to both technical and non‑technical audiences. You will be required to work predominantly on‑site at our offices at Bodymoor Heath Training Ground so you will need to have access to a vehicle or have the ability to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground. You will also need to be available to work flexibly as and when required, for example matchdays and other events hosted by the Club.
Why Join Us?
There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world‑class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us!
Marketing Intelligence and Audience Analyst in Tamworth employer: Aston Villa Football Club
Aston Villa Football Club is an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation within the Strategy and Analytics Department. With a commitment to employee growth, you will have access to world-class facilities and the opportunity to contribute to exciting projects that shape the future of the Club. Join us at Bodymoor Heath Training Ground, where your insights will directly impact fan engagement and commercial success in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence and Audience Analyst in Tamworth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their audience and how your skills can contribute to their goals. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain how you've used data to drive decisions in past roles. Use examples that highlight your SQL capabilities and experience with BI tools to impress the interviewers.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our amazing team at Aston Villa Football Club.
We think you need these skills to ace Marketing Intelligence and Audience Analyst in Tamworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Intelligence and Audience Analyst role. Highlight your experience with data analysis, audience segmentation, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about understanding audiences and how you can contribute to our team. Be sure to mention specific examples of your past work that relate to the job description.
Show Off Your Data Skills:Since this role involves a lot of data, don’t shy away from showcasing your SQL skills and experience with BI tools. We love seeing candidates who can confidently translate complex data into actionable insights, so make that clear in your application!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need about the role and our amazing club culture there!
How to prepare for a job interview at Aston Villa Football Club
✨Know Your Data
As a Marketing Intelligence and Audience Analyst, you'll be working with data daily. Brush up on your SQL skills and be ready to discuss how you've used data to drive insights in previous roles. Prepare examples of how you've transformed complex datasets into actionable strategies.
✨Understand the Audience
This role is all about understanding diverse audiences. Research the Club's fan base and think about how you can segment and engage them effectively. Be prepared to share your thoughts on current trends in audience engagement and how they could apply to the Club.
✨Showcase Your Communication Skills
You'll need to translate data insights for both technical and non-technical stakeholders. Practice explaining complex concepts in simple terms. During the interview, demonstrate your ability to communicate clearly and confidently, perhaps by discussing a past project where you had to present findings to a varied audience.
✨Be Flexible and Proactive
The role requires flexibility, especially around matchdays and events. Highlight your willingness to adapt and your proactive approach to problem-solving. Share examples of times when you've gone above and beyond to support a team or project, showing that you're ready to contribute to the Club's success.
