At a Glance
- Tasks: Analyse audience data to enhance engagement and support marketing strategies.
- Company: Join Aston Villa Football Club, a diverse and inclusive environment.
- Benefits: Gain hands-on experience in a dynamic setting with flexible working hours.
- Other info: Work on-site at our training ground and collaborate with various teams.
- Why this job: Make a real impact on fan engagement and commercial growth.
- Qualifications: Strong SQL skills and experience with data analysis and reporting.
The predicted salary is between 30000 - 40000 £ per year.
We have an exciting opportunity for a Marketing Intelligence & Audience Analyst to join the team. This role will focus on our audiences - strengthening our ability to understand, segment and engage our diverse audiences. You will play a key role in translating behavioral and transactional data into audience frameworks, campaign and activation measurement and research‑led insight. You will also directly support commercial growth, fan engagement, and marketing effectiveness, while contributing to the ongoing development of the Club's analytical capabilities and audience strategy.
You will work closely with the Club's internal commercial and operational teams, as well as the Club's external data agencies and services, providing the opportunity to go beyond routine and scheduled analysis to explore new business initiatives.
The Person
You will be a proactive individual with a strong desire to understand audiences, consumer behavior, and market trends across lifestyle and cultural orientated industries. You will also have strong SQL capability and hands-on experience querying and transforming large customer and transactional datasets, alongside experience building and maintaining dashboards and audience reports using BI tools. You must be able to engage a range of stakeholders with a track record of working closely with marketing and commercial teams. You will need to translate data insights clearly and confidently to both technical and non‑technical audiences.
You will be required to work predominantly on‑site at our offices at Bodymoor Heath Training Ground so you will need to have access to a vehicle or be able to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground. You will also need to be available to work flexibly as and when required, for example matchdays and other events hosted by the Club.
Equality Statement
Aston Villa Football Club celebrates the diversity of its Club and embraces equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.
Safeguarding Statement
Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.
Audience Insights Analyst — Marketing Intelligence (On-site) employer: Aston Villa Football Club
Aston Villa Football Club is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are encouraged to grow and develop their skills in a dynamic environment. Located at the Bodymoor Heath Training Ground, the Club offers unique opportunities to engage with diverse audiences and contribute to commercial growth while enjoying the thrill of working in the sports industry. With a commitment to equality and safeguarding, Aston Villa provides a supportive atmosphere for all team members, making it a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Insights Analyst — Marketing Intelligence (On-site)
✨Tip Number 1
Get to know the Club inside out! Research Aston Villa's audience engagement strategies and recent campaigns. This will help you tailor your conversations during interviews and show that you're genuinely interested in contributing to their marketing intelligence efforts.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where you might meet them. Building relationships can give you insider info about the role and even lead to referrals, which can be a game-changer in landing the job.
✨Tip Number 3
Show off your SQL skills! Prepare to discuss specific projects where you've used SQL to analyse data. Bring examples of dashboards or reports you've created, as this will demonstrate your hands-on experience and ability to translate data into actionable insights.
✨Tip Number 4
Be flexible and ready to adapt! Since the role requires working on matchdays and other events, highlight your willingness to work outside standard hours. This shows that you're committed and ready to dive into the Club's dynamic environment.
We think you need these skills to ace Audience Insights Analyst — Marketing Intelligence (On-site)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Audience Insights Analyst. Highlight your experience with SQL, data analysis, and any relevant marketing projects. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about understanding audiences and how you can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Data Skills:Since this role involves working with large datasets, make sure to mention any specific tools or BI software you’ve used. We’re keen to see examples of how you’ve transformed data into actionable insights in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our Club!
How to prepare for a job interview at Aston Villa Football Club
✨Know Your Data
Make sure you brush up on your SQL skills and be ready to discuss how you've used data to drive insights in the past. Prepare examples of how you've transformed large datasets into actionable strategies, as this will show your technical prowess and understanding of audience behaviour.
✨Understand the Club's Audience
Research Aston Villa Football Club's audience demographics and recent marketing campaigns. Being able to speak knowledgeably about their fan base and how you can contribute to engaging them will demonstrate your genuine interest in the role and the club.
✨Engage with Stakeholders
Think about how you can effectively communicate complex data insights to both technical and non-technical audiences. Prepare to share examples of how you've successfully collaborated with marketing and commercial teams in the past, as this will highlight your ability to work cross-functionally.
✨Be Flexible and Ready for Matchdays
Since the role requires flexibility, be prepared to discuss your availability for matchdays and events. Showing that you're willing to adapt your schedule to meet the club's needs will reflect positively on your commitment to the role.
