At a Glance
- Tasks: Lead engaging tours at Villa Park, sharing stories and creating memorable experiences.
- Company: Join the passionate team at Aston Villa Football Club, a historic venue in English football.
- Benefits: Enjoy competitive pay, flexible hours, and fantastic staff perks.
- Why this job: Be a frontline ambassador, connecting fans with the rich heritage of the club.
- Qualifications: Experience as a Tour Guide and excellent storytelling skills are essential.
- Other info: Flexible working hours, including evenings and weekends, with great career growth opportunities.
The predicted salary is between 13 - 16 £ per hour.
Department: Venue Sales & Commercial Development
Hours of Work: Variable hours (including working weekdays, evenings and weekends)
Contract Type: Permanent
Salary: £13.45 per hour
Location: Villa Park
Closing Date: Sunday 22 February 2026
1. The Department
The Ticketing Team are responsible for the sale and delivery for all season and matchday tickets across both Premier League, Women Super League (WSL) and U21 fixtures as well as our soccer schools and our Villa Park stadium tours. Our team act as the frontline and shape our fan experience – ensuring that every fan’s journey – from buying a ticket to entering Villa Park – is smooth, welcoming, inclusive and memorable.
2. The Role
We have an exciting opportunity for a Tour Guide who will create an unforgettable experience at Villa Park as one of English football’s most historic venues. You will be a frontline ambassador for the Club leading groups around Villa Park, walking in the footsteps of our finest players, both past and present. You will stop at points of interest to share stories and bring our Club’s rich heritage to life. You will also blend expert knowledge, humor and personality whilst answering questions with professionalism and keeping our guests safe and co‑ordinated at all times. You will be responsible for carrying out pre‑tour checks, ensuring the full route is safe, inclusive and accessible. During the tour you must have the ability to engage with a wide varied audience and adapt delivery accordingly.
3. The Person
You will need proven experience working as a Tour Guide in a similar role and have excellent conversational skills with a flair of storytelling. You will have exemplary customer service skills with passion and enthusiasm to provide unforgettable tour experiences. You will need to be professional and confident whilst presenting, with the ability to adapt your style depending on your audience. You will also need to be flexible as the Club requires, this will include Matchday working, evenings and weekends. You must also have access to a vehicle and / or the ability to travel to Villa Park.
4. Why join us?
There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world‑class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you will be pleased to hear about our amazing staff benefits you receive whilst working for us!
As part of your application, please ensure you upload your CV and Cover Letter.
Right to Close Vacancy Posting Early
The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.
Equality Statement
Aston Villa Football Club celebrates the diversity of its Club and embraces equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.
Safeguarding Statement
Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.
Tour Guide in Birmingham employer: Aston Villa Fan Consultation Group
Contact Detail:
Aston Villa Fan Consultation Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Tour Guide in Birmingham
✨Tip Number 1
Get to know Villa Park inside out! Familiarise yourself with the history, key players, and interesting anecdotes. This will help you engage with your audience and make their experience unforgettable.
✨Tip Number 2
Practice your storytelling skills! Try rehearsing your tour in front of friends or family. The more comfortable you are with your delivery, the better you'll connect with your guests.
✨Tip Number 3
Be flexible and ready to adapt! Each group will be different, so be prepared to change your approach based on the audience's interests and energy levels. This will keep everyone engaged and entertained.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely excited about joining our team at Aston Villa!
We think you need these skills to ace Tour Guide in Birmingham
Some tips for your application 🫡
Show Your Passion: When writing your cover letter, let your enthusiasm for being a Tour Guide shine through. Share why you love Villa Park and what makes it special to you. We want to see your personality come alive on the page!
Tailor Your CV: Make sure your CV highlights relevant experience that aligns with the role. Focus on your storytelling skills and any previous tour guiding roles. We’re looking for those standout moments that show us you can engage an audience!
Be Professional Yet Approachable: While we want to see your fun side, remember to maintain a professional tone in your application. Balance your humour with professionalism to reflect the kind of Tour Guide we’re after – someone who can entertain while keeping guests safe.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Aston Villa!
How to prepare for a job interview at Aston Villa Fan Consultation Group
✨Know Your Venue
Familiarise yourself with Villa Park and its history. Research key moments, players, and stories that make the venue special. This will not only help you answer questions but also show your passion for the role.
✨Showcase Your Storytelling Skills
Prepare a few engaging anecdotes or stories related to the club's history. Practice delivering them with enthusiasm and personality, as this is crucial for captivating your audience during tours.
✨Demonstrate Customer Service Excellence
Think of examples from your past experiences where you provided outstanding customer service. Be ready to discuss how you handled challenging situations and ensured a positive experience for guests.
✨Flexibility is Key
Be prepared to discuss your availability and willingness to work variable hours, including weekends and evenings. Highlight any previous roles where you adapted to changing schedules or demands.