At a Glance
- Tasks: Shape student engagement through innovative CRM campaigns from enquiry to enrolment.
- Company: Join Aston University, a vibrant campus in Birmingham with a collaborative culture.
- Benefits: Enjoy 30 days leave, discounts, gym access, and excellent training opportunities.
- Other info: Dynamic environment with great career growth and family-friendly policies.
- Why this job: Make a real impact on prospective students' journeys while developing your marketing skills.
- Qualifications: Degree in digital marketing or equivalent experience; CRM knowledge is a plus.
The predicted salary is between 36636 - 36636 £ per year.
We are looking for a CRM Marketing Officer to play a central role in shaping how we engage and convert prospective students across their entire journey, from first enquiry through to enrolment. Sitting at the heart of marketing, recruitment, and admissions, this is a unique opportunity to combine technical CRM expertise with creative campaign delivery, driving innovation, improving performance and influencing best practice across the University.
The role focuses on planning, building, testing and evaluating targeted CRM campaigns, working closely with marketing, recruitment and admissions teams to enhance the applicant journey from enquiry through to enrolment. As a hands‑on CRM expert, the postholder will support system development, troubleshoot issues, implement new features and drive best practice in campaign execution, data analysis and performance reporting.
The ideal candidate will be educated to degree level, preferably in digital marketing or communications or bring equivalent professional experience, alongside a working knowledge of CRM or relationship marketing systems in either B2C or B2B environments. They will have experience of planning, delivering and evaluating marketing campaigns and using data to monitor performance against targets. Strong analytical and technical skills are essential, with the ability to use database selection criteria, interpret campaign results and translate insight into improvements.
The role requires someone who is both collaborative and adaptable, with experience of working across teams and influencing a wide range of stakeholders. Excellent communication skills are key, enabling the postholder to explain technical CRM concepts clearly and share best practice. A proactive approach to learning and continuous improvement is expected, alongside an interest in emerging sector trends and technologies.
This role is subject to a satisfactory Basic DBS check.
Aston University is a dynamic and vibrant campus located within Birmingham city centre, which has excellent transport links via bus or train. Excellent training and development opportunities. A generous annual leave scheme with 30 days bookable leave and a further 13 days bank holiday and University Closure days. Everyday discounts to a number of activities and retailers. Great family friendly policies. On site gym and pool with discounted staff membership available.
Aston University may be able to sponsor those who are already on a Skilled Worker Visa issued before 22nd July 2025. If you require sponsorship, Aston University will assess eligibility if you are shortlisted for the role. Please note we are unable to confirm individual eligibility before shortlisting.
£31,236 to £36,636 per annum: Grade 07
CRM Marketing Officer in Birmingham employer: Aston University
Aston University is an exceptional employer, offering a vibrant work environment in the heart of Birmingham with excellent transport links. Employees benefit from generous annual leave, comprehensive training and development opportunities, and a strong commitment to work-life balance through family-friendly policies. The collaborative culture encourages continuous learning and innovation, making it an ideal place for those looking to grow their careers in marketing and recruitment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Officer in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aston University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aston University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aston University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aston University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Officer in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aston University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aston University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aston University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aston University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aston University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aston University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
