Brand Manager

Brand Manager

Birmingham Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead brand strategy and identify new market opportunities for exciting drinks brands.
  • Company: Join Aston Manor, a cider-led beverage company committed to sustainability and quality.
  • Benefits: Enjoy hybrid working, autonomy, and the chance to make a real impact.
  • Why this job: Perfect for those seeking independence and a break from corporate culture in a dynamic environment.
  • Qualifications: Experience in brand management and delivering end-to-end campaigns is essential.
  • Other info: We value accessibility and welcome feedback to improve our recruitment process.

The predicted salary is between 36000 - 60000 £ per year.

Direct message the job poster from Aston Manor Cider

Head of Drinks at Marvel FMCG – Certified B Corporation

We are excited to be working with a drinks manufacturer who in the last few years has really diversified its range, we are assisting them to find a Brand Manager responsible for a key brand in the portfolio.

This is a great role to work with a portfolio of branded cider and soft drink brands.

Ways of working: Hybrid working (Recommended 2 days per week at the head office in Midlands)

Why this role?

An opportunity to opportunity to join a rapidly evolving drinks business with exciting expansion plans and ambitions in place to drive growth through its challenger brand portfolio.

If you are looking for a change from corporate culture and you thrive on autonomy, independence and getting stuck in then this is the role for you

Backed by a large co-operative this is an amazing time to join the business

The role…

This is an opportunity to join a rapidly evolving drinks business with exciting expansion plans and ambitions in place to drive growth through its challenger brand portfolio.

We are seeking a commercially-minded Brand Manager, with proven brand building experience in leading end-to-end brand growth activity. The right person for the role will be expected to lead brand strategy in line with the portfolio objectives, and to drive market penetration by unlocking new opportunities for their brands.

If you want a change from corporate culture, and you thrive on autonomy, independence, getting stuck in and making a tangible difference then this is the role for you.

The company…

Aston Manor have a vision to be recognised as the most professional cider led beverage company delivering sustainable success for their customers, suppliers and their business, firmly underpinned by progressive social and environmental responsibility.

Their mission is to create the highest quality products and provide excellent customer service through outstanding people and continuous investment in manufacturing capability with social and environmental responsibility at the heart of their actions as a business.

You…

We are looking for a tenacious and results orientated brand builder with experience of delivering end to end campaigns, this role will see you manage a diverse range of brands so we are looking for a creative but organised marketeer. Whilst we are open to candidates from FMCG ideally we are looking for food and drinks experience, impulse brands and alcohol particularly of interest.

The process…

1st stage: Face to face interview with the hiring manager

2nd stage: Face to face presentation interview with the hiring manager

If you would like to know more then please get in touch with Jake Merrick-Wren for an initial conversation jake@marvelfmcg.co.uk

How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier.

We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone.

Feedback is extremely important, not only is it common courtesy we know it can help improve mental health, provide clarity and help you improve. Marvel FMCG will aim to respond to all applications within 2 working days.

Responding makes us human

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Food and Beverage Services

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Brand Manager employer: Aston Manor Cider

Aston Manor is an excellent employer for those seeking a dynamic and rewarding work environment in the drinks industry. With a strong commitment to social and environmental responsibility, employees enjoy a culture that values autonomy and creativity, alongside opportunities for professional growth within a rapidly evolving company. The hybrid working model allows for flexibility while being part of a passionate team dedicated to delivering high-quality products and exceptional customer service.
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Contact Detail:

Aston Manor Cider Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Manager

✨Tip Number 1

Research the drinks industry and the specific brands within the company's portfolio. Understanding their market position, target audience, and recent campaigns will help you demonstrate your knowledge and passion during interviews.

✨Tip Number 2

Prepare to discuss your previous brand management experiences in detail. Be ready to share specific examples of successful campaigns you've led, focusing on how you drove brand growth and identified new market opportunities.

✨Tip Number 3

Showcase your creativity and organisational skills by preparing a mock brand strategy or campaign idea relevant to one of their brands. This will not only impress the hiring manager but also demonstrate your proactive approach.

✨Tip Number 4

During the interview process, emphasise your ability to work autonomously and your desire to make a tangible impact. The company values independence, so showcasing your self-motivation and results-oriented mindset will resonate well.

We think you need these skills to ace Brand Manager

Brand Strategy Development
Market Analysis
Campaign Management
Creativity
Project Management
Commercial Acumen
Consumer Insights
Cross-Functional Collaboration
Digital Marketing
Data-Driven Decision Making
Communication Skills
FMCG Experience
Product Positioning
Autonomy and Independence
Results Orientation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in FMCG or the drinks sector. Use specific examples of campaigns you've led and their outcomes to demonstrate your results-oriented approach.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for brand building and your understanding of the drinks industry. Mention why you are excited about the opportunity to work with a challenger brand and how your skills align with the company's mission.

Showcase Creativity: Since creativity is essential for this role, consider including a brief section in your application that outlines innovative ideas you have for brand growth or market penetration. This could set you apart from other candidates.

Prepare for Interviews: Anticipate questions related to brand strategy and campaign management. Be ready to discuss your previous experiences in detail and prepare a presentation that showcases your strategic thinking and creativity, as this will be part of the interview process.

How to prepare for a job interview at Aston Manor Cider

✨Know Your Brands Inside Out

Before the interview, make sure you research the specific cider and soft drink brands in the company's portfolio. Understand their unique selling points, target audience, and market positioning. This will show your genuine interest and help you discuss how you can contribute to their growth.

✨Demonstrate Your Creativity

As a Brand Manager, creativity is key. Prepare examples of past campaigns you've led or contributed to, highlighting your innovative ideas and the results they achieved. Be ready to brainstorm new campaign ideas during the interview to showcase your creative thinking.

✨Showcase Your Commercial Acumen

This role requires a commercially-minded approach. Be prepared to discuss how you've identified market opportunities in the past and how you plan to enhance brand penetration. Use data and metrics to back up your claims and demonstrate your understanding of brand growth strategies.

✨Prepare for the Presentation

Since the interview process includes a presentation, practice delivering it confidently. Focus on clarity and engagement, and ensure your content aligns with the company's goals. Tailor your presentation to reflect the brand's values and mission, showing that you understand their commitment to social and environmental responsibility.

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