At a Glance
- Tasks: Lead EMEA marketing strategy for a groundbreaking consumer product.
- Company: Join a globally recognised tech brand shaping a new market category.
- Benefits: Competitive salary and the chance to make a real impact.
- Other info: Fast-paced environment with opportunities for creativity and growth.
- Why this job: Be at the forefront of innovation and build something from scratch.
- Qualifications: 10+ years in consumer marketing with a track record of successful campaigns.
The predicted salary is between 60000 - 80000 £ per year.
We’re working with one of the world’s most recognisable technology brands on a genuinely unique opportunity within their EMEA marketing team. This is not about stepping into an established playbook. This is about helping to build one. They’re investing heavily in a new category at the intersection of technology, consumer experience and innovation, and are looking for an experienced marketing leader to help bring this to life across Europe.
The role
As an Integrated Marketing Manager, you’ll take ownership of regional marketing strategy and execution across EMEA. You’ll be working on the launch and growth of a next-generation consumer product, partnering with senior stakeholders across multiple functions to define how it shows up in market. This is a hands-on, high-impact role where you’ll be expected to turn insight into strategy and strategy into action.
What you’ll be doing:
- Leading EMEA marketing strategy and execution for a new consumer product category
- Building insight-led audience strategies that connect global direction with local priorities
- Developing and delivering integrated campaigns across channels, including partnerships and experiential activity
- Working closely with analytics, insights and agency teams to deliver measurable results across the full funnel
- Helping define the regional marketing playbook from the ground up in a fast-moving environment
What they’re looking for:
- Strong experience in consumer marketing, ideally across the UK and wider Europe
- A proven track record of delivering integrated campaigns for well-known consumer brands
- Someone comfortable operating in ambiguity and building structure where it doesn’t yet exist
- Experience influencing cross-functional stakeholders and driving alignment
- A commercially aware marketer who can balance creativity with performance
Background:
- Typically 10+ years in consumer marketing, most likely within established B2C brands
- Experience working on regional or EMEA-level campaigns
- Hardware, product marketing or innovation-led environments would be a strong advantage
Why this role stands out:
This is a rare chance to step into a business that is actively shaping a new category, not just participating in one. You’ll be working at the forefront of consumer technology, with real ownership and visibility, and the ability to make a tangible impact on how a product is brought to market across EMEA. If you’re someone who enjoys pace, ambiguity and building something from the ground up, this is one of those roles that doesn’t come around often!
Product Marketing Manager in London employer: Aston Carter
Join a leading technology brand in London, where innovation meets consumer experience. As a Product Marketing Manager, you'll thrive in a dynamic work culture that values creativity and strategic thinking, with ample opportunities for professional growth. This role offers the unique chance to shape a new product category, making a significant impact across EMEA while collaborating with top-tier stakeholders in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who’s genuinely interested in shaping their future.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help build their marketing strategy from the ground up. Confidence is key, so rehearse your points until they feel second nature.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to make an impact in the marketing world.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in consumer marketing and any relevant campaigns you've led, especially those that align with the job description.
Showcase Your Impact:When detailing your past roles, focus on the measurable results you've achieved. Use numbers and specific examples to demonstrate how you've turned insights into successful marketing strategies.
Embrace Ambiguity:This role is all about building something new, so don’t shy away from discussing times when you’ve thrived in uncertain situations. Share how you’ve created structure and clarity in fast-paced environments.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape a new category in consumer technology.
How to prepare for a job interview at Aston Carter
✨Know Your Audience
Before the interview, research the company and its target audience. Understand their consumer base and how the new product fits into the market. This will help you tailor your responses and demonstrate your insight-led approach to marketing.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've led in the past. Highlight your role in turning insights into actionable strategies and the measurable results achieved. This will showcase your experience and ability to drive alignment across functions.
✨Embrace Ambiguity
Be ready to discuss how you've successfully navigated ambiguous situations in previous roles. Share examples of how you've built structure and strategy from scratch, as this role requires someone comfortable with uncertainty and fast-paced environments.
✨Engage with Stakeholders
Think about how you've influenced cross-functional stakeholders in the past. Prepare to discuss your communication style and how you ensure alignment among diverse teams. This will demonstrate your collaborative approach and leadership skills.
