At a Glance
- Tasks: Drive our brand's marketing strategy across digital and traditional channels.
- Company: Join a dynamic, family-run automotive business with a passion for vehicles.
- Benefits: Enjoy competitive salary, bonuses, staff discounts, and generous leave.
- Other info: Flexible working hours and opportunities for professional development.
- Why this job: Be creative, make an impact, and grow your marketing skills in a fun environment.
- Qualifications: Experience in marketing, strong communication skills, and a flair for creativity.
The predicted salary is between 29700 - 36300 £ per year.
We are a dynamic, multi-franchise, family-run automotive business, specialising in new and used vehicles, with flexible finance solutions and all-makes servicing.
We are looking for a versatile, data-driven Marketing Specialist to take full ownership of our brand's presence locally, regionally and digitally.
The Marketing Specialist is responsible for planning, delivering and evaluating marketing activities that promote Aston Autopark, increase vehicle sales, generate aftersales enquiries and enhance the company's reputation across all digital and traditional marketing channels.
The role requires creativity, strong organisational skills and the ability to analyse marketing performance to maximise return on investment.
Key Responsibilities
- Digital Marketing
- Manage and update the company website.
- Optimise website content for search engines (SEO).
- Manage paid advertising campaigns including Google Ads and social media advertising.
- Monitor website traffic and user behaviour using analytics tools.
- Ensure all vehicle promotions are current and accurate.
- Social Media
- Create engaging content for Facebook, Instagram, Linked In, Tik Tok and other relevant platforms.
- Develop monthly content calendars.
- Respond to online enquiries where appropriate.
- Grow audience engagement and brand awareness.
- Produce photography and short-form video content.
- Advertising & Campaigns
- Plan and coordinate seasonal campaigns.
- Promote new vehicles, used vehicles, aftersales, MOTs, servicing, parts, Motability and finance offers.
- Work with manufacturer marketing programmes.
- Measure campaign effectiveness and adjust accordingly.
- Customer Experience
- Support customer retention campaigns.
- Promote customer reviews and online reputation.
- Assist with NPS and customer satisfaction initiatives.
- Produce customer email campaigns and newsletters.
- Support showroom events and product launches.
- Brand Management
- Ensure all marketing complies with manufacturer brand standards.
- Maintain a consistent company image.
- Produce brochures, posters, signage and promotional material.
Reporting - produce regular reports covering
- Advertising ROI
Key Responsibilities
- Digital Marketing
- Manage and update the company website.
- Optimise website content for search engines (SEO).
- Manage paid advertising campaigns including Google Ads and social media advertising.
- Monitor website traffic and user behaviour using analytics tools.
- Ensure all vehicle promotions are current and accurate.
- Social Media
- Create engaging content for Facebook, Instagram, Linked In, Tik Tok and other relevant platforms.
- Develop monthly content calendars.
- Respond to online enquiries where appropriate.
- Grow audience engagement and brand awareness.
- Produce photography and short-form video content.
- Advertising & Campaigns
- Plan and coordinate seasonal campaigns.
- Promote new vehicles, used vehicles, aftersales, MOTs, servicing, parts, Motability and finance offers.
- Work with manufacturer marketing programmes.
- Measure campaign effectiveness and adjust accordingly.
- Customer Experience
- Support customer retention campaigns.
- Promote customer reviews and online reputation.
- Assist with NPS and customer satisfaction initiatives.
- Produce customer email campaigns and newsletters.
- Support showroom events and product launches.
- Brand Management
- Ensure all marketing complies with manufacturer brand standards.
- Maintain a consistent company image.
- Produce brochures, posters, signage and promotional material.
Reporting - produce regular reports covering
- Website performance
- Lead generation
- Social media engagement
- Advertising ROI
- Campaign effectiveness
- Email marketing performance
- Budget expenditure
Provide recommendations for continuous improvement.
- Supplier Management
- Liaise with external marketing agencies.
- Manage relationships with printers, photographers and media suppliers.
- Obtain quotations and monitor marketing budgets.
- General Duties
- Support all departments with marketing requirements.
- Attend meetings and contribute ideas.
- Ensure compliance with GDPR and advertising regulations.
- Undertake any other reasonable duties requested by management.
- Key Performance Indicators (KPIs)
- Increased vehicle enquiries
- Increased website traffic
- Growth in social media engagement Improved online review scores
- Increased aftersales bookings
- Campaign ROI
- Lead conversion support
- Brand consistency
- Marketing completed within agreed budgets
- Delivery of agreed monthly marketing plans
Person Specification
- Previous experience in a marketing role.
- Excellent written and verbal communication skills.
- Strong organisational skills.
- Creative thinker with attention to detail.
- Experience with social media management.
- Knowledge of digital marketing.
- Experience using Microsoft Office.
- Ability to analyse marketing data.
- Ability to manage multiple projects simultaneously.
- Full UK driving licence.
- Experience within the motor industry.
- Knowledge of Google Analytics.
- Experience using Adobe Creative Suite or similar.
- Experience with CRM and email marketing platforms.
- Photography and video editing skills.
- SEO and PPC experience.
- Personal Attributes
The successful candidate will demonstrate
- Creativity
- Initiative
- Professionalism
- Teamwork
- Reliability
- Flexibility
- Strong attention to detail
Aston Autopark is committed to providing equal opportunities in employment and welcomes applications from suitably qualified candidates regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
- Working Hours Full Time. Monday to Friday - 8:30am to 5:30pm
- Salary Competitive salary
Benefits Company bonus scheme. Staff discounts. Annual leave plus bank holidays.
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Marketing Specialist in Melton Mowbray employer: Aston Autopark
Aston Autopark is an excellent employer that values its staff and fosters a supportive work environment in the heart of Melton Mowbray. With a commitment to maintaining high standards, employees enjoy flexible part-time hours, competitive pay, and the opportunity to take pride in their work while contributing to a clean and welcoming space for customers. The company encourages independence and attention to detail, making it a rewarding place for those looking to make a meaningful impact in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist in Melton Mowbray
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aston Autopark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aston Autopark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aston Autopark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aston Autopark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist in Melton Mowbray
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aston Autopark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aston Autopark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aston Autopark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aston Autopark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aston Autopark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aston Autopark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
