At a Glance
- Tasks: Lead digital marketing strategy and performance for two exciting jewellery brands.
- Company: Join a dynamic team at Astley Clarke & Edge of Ember.
- Benefits: Part-time role with flexible hours and the chance to shape brand success.
- Other info: Work closely with creative teams and enjoy a collaborative environment.
- Why this job: Make a real impact in the jewellery industry with your digital expertise.
- Qualifications: 8+ years in digital marketing, with strong agency management skills.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a commercially sharp, data-driven Head of Digital Marketing to own digital strategy, trading, and performance across two jewellery brands — Astley Clarke & Edge of Ember. This is a part-time fractional role - 2 days per week with daily monitoring of live trading (at least 1 day a week in the office).
You will own the full digital function: strategy, trading numbers, and e-commerce performance, directing our media agency's execution and working closely with the CEO and Marketing teams on creative and trading priorities.
- Define and own digital marketing strategy across both brands, setting direction for paid media, CRM, and site performance.
- Own weekly/monthly trading numbers - revenue, conversion rate, AOV, traffic - and the commercial story behind them.
- Set budgets and targets (ROAS, CAC, LTV) and hold the agency accountable against them.
- Build a test-and-learn culture across channels and on-site, scaling what works.
- Direct our performance marketing agency's strategy and output across paid social (Meta) and paid search (Google), reviewing plans and challenging recommendations rather than executing directly.
- Ensure best-in-class tracking, attribution, and reporting infrastructure is in place across the agency and internal stack.
- Own e-commerce metrics end-to-end - site conversion, funnel performance, and merchandising impact on trade.
- Brief creative teams on performance-led content, feeding in data insights to improve ad effectiveness.
- Work closely with Marketing & E-commerce team to align campaigns with product launches, seasonal moments, and trading priorities.
Reporting
Deliver clear, regular reporting on channel performance, spend efficiency, and trading outlook against targets.
What We're Looking For
- 8+ years in digital/performance marketing, with experience directing agencies as well as hands-on channel knowledge (Meta, Google).
- Proven track record owning trading and e-commerce P&L for DTC or premium consumer brands - jewellery, fashion, beauty, or lifestyle a plus.
- Highly commercial - equally comfortable in trading numbers, site metrics, and channel strategy.
- Confident managing agency relationships and holding them to account, without needing to execute campaigns personally.
- Experienced operating as a senior individual contributor, working autonomously and managing up.
- Strong with GA4, attribution tools, and reporting dashboards.
Application
Please email jobs@astleyclarke.com with your CV and LinkedIn profile.
Head of Digital Marketing employer: Astley Clarke
Astley Clarke & Edge of Ember offer a dynamic and innovative work environment, making them an excellent employer for the Head of Digital Marketing role. With a focus on employee growth and a culture that encourages creativity and data-driven decision-making, you will have the opportunity to shape digital strategies while collaborating closely with leadership. The part-time nature of this role allows for a balanced work-life integration, all within a vibrant jewellery sector that values both performance and artistic expression.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Astley Clarke.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Astley Clarke.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Astley Clarke, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Astley Clarke, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Astley Clarke
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Astley Clarke—it's all about teamwork!
