At a Glance
- Tasks: Lead web analytics and insights to enhance user experience and fundraising performance.
- Company: Asthma + Lung UK, a charity dedicated to improving lung health for all.
- Benefits: 30 days annual leave, health cash plan, cycle-to-work scheme, and more.
- Other info: Hybrid working model with a focus on collaboration and innovation.
- Why this job: Make a real difference in lung health while developing your data skills.
- Qualifications: Experience with Google Analytics 4, testing, and optimisation required.
The predicted salary is between 30000 - 40000 £ per year.
Location: Hybrid working between the Aldgate, London office and home.
An exciting opportunity has arisen for a talented Digital Product Insights Analyst to join our Digital Product Team. You will play a key role in strengthening how we use data, insight and experimentation to improve user experience, grow fundraising performance and support people affected by lung conditions.
Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting‑edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment.
In this role, you will lead on web analytics and insight across our digital journeys, ensuring accurate tracking, high‑quality data and clear performance reporting. You will work closely with colleagues across Fundraising + Engagement, Data + Insight and Health Advice to ensure consistent, high‑quality reporting and insight across digital platforms. You will identify optimisation opportunities, shape experimentation roadmaps and support the design and evaluation of A/B testing activity. You will also contribute to strengthening our in‑house SEO capability and embedding best practice in digital measurement.
You will have strong technical expertise in tools such as Google Analytics 4 and Google Tag Manager, alongside experience in testing and optimisation. You will be highly organised, confident presenting data stories to stakeholders and comfortable collaborating across teams and with external partners. A proactive, data‑driven mindset and the ability to translate complex information into practical recommendations are essential.
As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle‑to‑work scheme, interest‑free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.
Digital Product Insights Analyst employer: Asthma Enterprises Limited
Asthma + Lung UK is an exceptional employer, offering a dynamic hybrid working environment that fosters collaboration between our Aldgate, London office and home. With a strong commitment to employee well-being, we provide generous benefits such as 30 days of annual leave, a health cash plan, and opportunities for professional growth within a mission-driven organisation dedicated to improving lung health for millions. Join us to make a meaningful impact while enjoying a supportive and innovative work culture.
Contact Details:
Asthma Enterprises Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Insights Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your skills. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers. This way, you’ll be ready to impress with your data-driven mindset and problem-solving abilities!
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to show you were engaged and interested.
✨Tip Number 4
Apply through our website for the best chance at landing the role. We make it easy for you to showcase your skills and passion for digital product insights. Plus, it shows you’re genuinely interested in being part of our mission to improve lung health!
We think you need these skills to ace Digital Product Insights Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Product Insights Analyst. Highlight your experience with web analytics, A/B testing, and any tools like Google Analytics 4 that you’ve used. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for data and how it can improve user experiences. Don’t forget to mention why you’re excited about working with Asthma + Lung UK and how you can contribute to our goals.
Showcase Your Data Storytelling Skills:In your application, give examples of how you've presented data insights in the past. We love candidates who can turn complex information into clear, actionable recommendations. Show us your storytelling prowess!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Asthma Enterprises Limited
✨Know Your Data Tools
Make sure you brush up on your knowledge of Google Analytics 4 and Google Tag Manager. Be ready to discuss how you've used these tools in past roles, and think of specific examples where your insights led to improved user experiences or fundraising performance.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so be prepared to share examples of how you've successfully collaborated in the past. Highlight any cross-functional projects you've been part of and how you communicated data insights to non-technical stakeholders.
✨Prepare for A/B Testing Questions
Since you'll be involved in shaping experimentation roadmaps, expect questions about A/B testing. Familiarise yourself with the process, and come armed with examples of tests you've designed or evaluated, including what you learned from them and how they impacted decision-making.
✨Translate Complex Data into Simple Insights
Practice explaining complex data stories in a straightforward way. Think about how you can present your findings clearly and concisely, as this will be crucial when discussing your insights with stakeholders who may not have a technical background.
