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For Companies At a Glance
- Tasks: Shape Aster's brand narrative and oversee all external content.
- Company: Join a leading decentralized exchange in the crypto space.
- Benefits: Competitive salary, flexible work environment, and growth opportunities.
- Why this job: Make an impact in the fast-paced world of crypto and tech.
- Qualifications: 5+ years in content roles, strong storytelling skills, native English speaker.
- Other info: Work with a dynamic team and enhance your PR expertise.
The predicted salary is between 36000 - 60000 £ per year.
Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on‑chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority‑stablecoin LP pools.
Role Overview
This role is responsible for shaping Aster’s brand narrative and overseeing all external‑facing content. A Native English Speaker is required. The position focuses primarily on content review and narrative development, with approximately 30% PR responsibility for media relations in Europe and North America.
Key Responsibilities
- Content (≈70%)
- Perform final review of all in-house content including campaign pages, marketing copy, announcements, and product content.
- Review and maintain consistency across Gitbook, the company website, and product documentation.
- Contribute to the structure and narrative refinement of the product whitepaper.
- Draft and refine key executive communication such as CEO (Leonard)’s panel scripts, keynote speeches, and interview materials.
- Build and enhance Aster’s global narrative framework to ensure a unified brand voice.
- Public Relations (≈30%)
- Build and maintain media relationships across Europe and North America (crypto + tech media).
- Support PR strategy execution, including press releases, media pitching, and editorial review.
- Monitor industry narratives to ensure Aster’s communication stays competitive, aligned, and forward‑looking.
Requirements
- Must‑Have
- Native English speaker (mandatory).
- 5+ years of experience in content‑related roles (Web3, Fintech, or Crypto preferred).
- Strong storytelling and narrative‑building capability with a strategic/macro perspective.
- Ability to independently execute high‑quality final content review.
- Deep understanding of Western content logic, tone, and communication style.
- Ability to manage both content and PR tasks, with strong external communication skills.
- Nice to Have
- Experience writing or editing whitepapers, Gitbook documentation, or technical long‑form content.
- Existing relationships with EU/US crypto or tech media.
- Experience supporting CEO/executive‑level communication.
- Familiarity with perpetual futures or derivatives products.
Who We’re Looking For
Someone who thinks at the brand/narrative level, not only as a copywriter. Able to translate complex product concepts into clear and compelling messaging. Mature, independent, strategic; capable of owning Aster’s global content direction.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Content & PR Manager in London employer: Aster
Contact Detail:
Aster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & PR Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto and fintech space. Attend events, join online forums, and engage on social media. The more you put yourself out there, the better your chances of landing that dream job.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best content work, especially anything related to crypto or tech. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching Aster and its competitors. Understand their brand narrative and think about how you can contribute to it. Tailor your responses to show how your skills align with their needs—this will impress them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Content & PR Manager in London
Some tips for your application 🫡
Show Off Your Storytelling Skills: Since this role is all about shaping Aster's brand narrative, make sure your application highlights your storytelling abilities. Share examples of how you've crafted compelling content in the past, especially in the crypto or fintech space.
Tailor Your Content: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Content & PR Manager role. Mention your experience with media relations and how you can enhance Aster’s global narrative.
Be Clear and Concise: When writing your application, clarity is key. Use straightforward language and avoid jargon unless it’s relevant. We want to see your ability to communicate complex ideas simply, just like you would in your content work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Aster team!
How to prepare for a job interview at Aster
✨Know Aster Inside Out
Before your interview, dive deep into Aster's brand narrative and offerings. Familiarise yourself with their unique selling points, like the 1001x leverage and zero slippage. This knowledge will not only impress but also help you articulate how your skills can enhance their content strategy.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your storytelling and narrative-building capabilities. Be ready to discuss how you've translated complex concepts into engaging content, especially in the crypto or fintech space. This will demonstrate your fit for the role and your understanding of Aster's audience.
✨Prepare for PR Questions
Since the role involves media relations, brush up on your PR strategies and be prepared to discuss how you would build and maintain relationships with crypto and tech media. Think of specific examples where you've successfully executed a PR campaign or managed media communications.
✨Practice Executive Communication
Given the responsibility for drafting executive communication, practice articulating key messages clearly and concisely. You might even want to draft a mock panel script or keynote speech based on Aster’s vision. This will showcase your ability to align with their brand voice and strategic direction.
