At a Glance
- Tasks: Lead the creation of data-driven customer journeys in a dynamic healthcare environment.
- Company: Join Astellas, a global leader in life sciences dedicated to patient impact.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture focused on integrity, innovation, and making an impact.
- Why this job: Make a real difference in healthcare while working with innovative technologies.
- Qualifications: Experience in pharma, omnichannel strategy, and strong data skills required.
The predicted salary is between 66150 - 80850 £ per year.
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need.
Are you driven to make a real difference in the lives of patients? We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
The Journey Orchestration Expert is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised.
The Journey Orchestration Expert is a senior capability leader, responsible for enabling brand teams across commercial and medical to realize the full potential of a connected, data-driven omnichannel ecosystem. The role drives the ability to activate seamless customer journeys across paid, earned, and owned channels, ensuring orchestration capabilities translate into measurable engagement and business outcomes.
A key focus of the role is advancing Next Best Experience (NBE) AI-driven engagement models, partnering cross-functionally to embed intelligent decisioning into brand, field, and content activation strategies. The Journey Orchestration Expert collaborates closely with Value Teams to ensure customer identity, segmentation, automation, and orchestration capabilities are aligned for scale. This includes supporting the evolution of HCP identity frameworks, assessing CDP enablement for enterprise growth, and integrating AI-powered models that optimize content delivery and engagement effectiveness.
In the role of Chapter Expert, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team’s mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results.
As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Expert works directly with the Value Team Lead to execute the team’s strategy and deliverables in alignment with its mission. The Chapter Expert receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.
This opportunity is located in the UK and reports into the Chapter Lead - Journey Orchestration & Omnichannel Operations.
Key activities
- Enable brand teams to activate connected, data-driven omnichannel journeys across paid, earned, and owned channels, ensuring alignment with the Omnichannel Engagement Framework and clear performance measurement.
- Design and optimize end-to-end customer journeys leveraging customer insights, segmentation, and automation, while advancing Next Best Experience (NBE) AI-driven engagement models to embed intelligent decisioning into activation strategies.
- Enable Marketing Automation, Data, and Digital teams to evolve orchestration capabilities, including CDP enablement and harmonized HCP identity, consent, and preference frameworks that support compliant personalization at scale.
- Collaborate with chapter experts and value teams to ensure seamless content activation, consistent messaging, and continuous optimization of orchestrated experiences through agile ways of working.
Essential Knowledge & Experience
- Vast experience in the pharmaceutical or life sciences industry, with demonstrated leadership in global, matrixed organisations operating across multiple markets.
- Proven expertise in omnichannel strategy, marketing enablement, journey orchestration, and marketing automation within regulated environments.
- Strong experience leveraging data, CDP/CRM platforms, and analytics to design customer journeys and enable intelligent engagement models (including AI-driven/NBE approaches).
- Deep understanding of content and channel ecosystems, including identity, consent, and personalisation frameworks supporting HCP engagement.
- Demonstrated ability to lead complex, cross-functional transformation initiatives spanning business, digital, and technology teams.
- Executive-level communication and influencing skills, with the ability to engage senior stakeholders and drive alignment across Commercial, Medical, Digital, and IT functions.
Education & Qualifications
- Computer Science Degree or similar.
- Advanced Degree in healthcare or pharmaceutical marketing.
Preferred Qualifications
- Marketing technology / MarTech capabilities and strong data expertise.
- Strong customer-centric focus.
- Experience in Agile Environments.
- Experience managing internal and external resources.
- Past experience in cross-continent organizations (e.g., Americas, Europe, Japan).
This is a permanent, full-time position based in Addlestone, UK, following a hybrid working model requiring a blend of home and the expectation of 2 days per week in office. Flexibility may be required in line with business need.
At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver.
Benefits
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.
Journey Orchestration Expert in Addlestone employer: Astellas
Astellas is an exceptional employer that fosters a culture of growth and innovation, allowing employees to make a real impact on patients' lives through transformative therapies. With a hybrid working model based in Addlestone, UK, employees enjoy a balanced work/life environment while collaborating with global teams dedicated to pioneering healthcare solutions. The company prioritises professional development and offers opportunities for meaningful contributions in a supportive atmosphere, making it an attractive place for passionate individuals seeking to thrive in the life sciences industry.
StudySmarter Expert Advice🤫
We think this is how you could land Journey Orchestration Expert in Addlestone
✨Unlock Networking Opportunities
Dive into industry-specific events like pharmaceutical conferences and seminars, where you can meet hiring managers from companies like Astellas. These are goldmines for making connections and learning about job openings before they hit the mainstream job boards.
✨Join Relevant Professional Bodies
Get involved with organisations such as the Royal Pharmaceutical Society or your local pharmaceutical professionals' network. Being an active member can boost your credibility and may even lead to job referrals in top organisations like Astellas.
✨Leverage Internships for Full-time Roles
If you can, consider pursuing internships in the pharmaceutical industry, especially with companies like Astellas. These opportunities often pave the way for full-time positions and allow you to demonstrate your capabilities firsthand.
✨Tailor Your Approach
When you're applying for roles, don't rush it! Take the time to customise your applications for specific positions, showcasing relevant skills and experiences that align with what Astellas is looking for. A tailored application can really make you stand out!
We think you need these skills to ace Journey Orchestration Expert in Addlestone
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Astellas!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Astellas that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Astellas!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Astellas, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Astellas
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Astellas that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Astellas’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
