At a Glance
- Tasks: Lead global brand strategies and drive impactful marketing initiatives in oncology.
- Company: Join Astellas, a pioneering life sciences company dedicated to patient care.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for personal growth.
- Other info: Collaborative culture focused on innovation and global impact.
- Why this job: Make a real difference in patients' lives through innovative healthcare solutions.
- Qualifications: Experience in pharma marketing, especially in oncology, with strong leadership skills.
The predicted salary is between 75600 - 92400 £ per year.
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need.
Are you driven to make a real difference in the lives of patients? We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
This position is hybrid and will require you to be onsite 2 days per week. Can be located in the UK or US. Astellas’ Responsible Flexibility Guidelines Statement - At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home.
The Global Marketing Brand Lead is a Senior Leader in the Global Strategic Brand Marketing Team, building and executing the most competitive insight driven global brand strategy in partnership with cross functional partners, other portfolio asset/brand teams, and the co-creation affiliates. This position leads brand strategy, focusing primarily on preparing for initial approval and commercialization in gastric cancer, in order to ensure the most competitive launch and maximize brand value over time.
Role and Responsibilities:
- Leading global and affiliate co-creation initiatives to develop competitive brand strategies, positioning, messaging, and core campaigns.
- Translating patient, scientific, market, and competitive insights into actionable commercial strategies to support successful launch and lifecycle management.
- Partnering with cross-functional teams, including Precision Medicine, to align commercialization, biomarker, and testing strategies.
- Supporting global launch planning, execution, and performance monitoring through collaboration with Asset Maximization Teams, affiliate markets, and key stakeholders.
- Driving alignment across the Claudin 18.2 portfolio and broader gastric cancer strategy to identify opportunities for collaboration and efficiency.
- Developing stakeholder engagement and communication strategies, including support for key external expert engagement activities.
- Ensuring effective translation of global strategy into regional and local execution through the development of tools, resources, and best practices.
- Operating within all applicable ethical, compliance, and regulatory standards while fostering strong collaboration across a global, matrixed organization.
Required Qualifications:
- Graduate or equivalent professional qualification and/or proven expertise.
- Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
- Strong sales and/or marketing experience in an affiliate.
- Oncology experience, ideally in gastric and/or pancreatic cancer.
- Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company.
- Track-record of leading planning process with excellent organisational and collaboration skills.
- Proven compliance expertise; to understand and comply with industry laws and relevant regulations.
- Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.
- Demonstrable examples of ability to develop, coach and enable high-performance teams and proactively promote best practice and knowledge sharing.
- Proven ability to influence, appropriately challenge and engage diverse senior stakeholders.
- Fluent in written and verbal business English.
What awaits you at Astellas?
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Global Marketing Brand Lead employer: Astellas Pharma
Astellas Pharma is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to make a meaningful impact on patient care. With a strong focus on professional development, Astellas offers numerous growth opportunities and encourages continuous learning in the dynamic field of oncology. Located in a vibrant area, the company provides a supportive environment that values diversity and inclusion, making it an ideal place for passionate individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Brand Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Astellas Pharma and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Astellas Pharma are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Astellas Pharma on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Astellas Pharma. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Brand Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Astellas Pharma. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Astellas Pharma:Show us that you’ve done your homework! In your application, briefly mention what you admire about Astellas Pharma’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Astellas Pharma
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Astellas Pharma will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Astellas Pharma, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
