Astellas Pharma is seeking a Journey Orchestration Expert for the UK. The role sits within the Customer Engagement Excellence function and focuses on enabling brand teams to deliver data-driven omnichannel journeys that integrate paid, earned, and owned channels.
The position emphasizes AI-powered Next Best Experience and compliant personalization at scale. The role leads with Chapter and Value Team collaboration, leveraging CDP/CRM data to drive activation strategies, identity frameworks, and
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