Global Marketing Lead - Oncology in Addlestone

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need.

Location and Working Environment

This is a permanent role which may be based in Ireland or the UK - hybrid working with the expectation to be onsite once per quarter. Astellas’ Responsible Flexibility Guidelines Statement- At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver.

Purpose & Scope

The Global Marketing Lead is a Senior Leader in the Global Strategic Brand Marketing Team, building and executing the most competitive insight driven global brand strategy in partnership with cross functional partners and co-creation affiliates. This position leads brand strategy primarily within NSCLC including Life Cycle Management and stakeholder engagement plan in order to ensure the most competitive launch and maximize brand value over time. Other responsibilities beyond NSCLC may be relevant according to the needs of the brand at various times.

Role And Responsibilities

• Under the leadership of the GSBL, manage the cross functional co-creation process with prioritized countries, leading to the creation of the most competitive insight-based strategies, including development of global messages, positioning, core campaigns and LCM including LoE strategy.
• Uncover actionable patient journey, scientific and competitive insights, provide input and direction to market research.
• Translate scientific & market insights and competitive findings into business recommendations that deliver the most competitive launch and future success for the brand.
• Contribute as appropriate to cross-functional Asset Maximization Team (AMT) and Global Co-creation Team (GCT) to optimize strategies, create and drive the product launch and life cycle management and monitor performance.
• Ensure launches are optimized following the Astellas launch excellence approach.
• Prepare internal and external stakeholder communication and engagement strategy including input and support of collaborative KEE activities cross-functionally and with affiliates.
• Participate in translation of global brand strategy into tactics and develop regional/& affiliate level resources to ensure the strategy is executed with excellence, ensuring robust engagement with all relevant partners and stakeholders.
• Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organizations (HCOs) and Patient Organizations (POs).
• Other such duties may be reasonably required by the business.

Required Qualifications

• Graduate or equivalent professional qualification and/or proven expertise.
• Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
• Strong marketing experience.
• Therapeutic area experience in Oncology is essential (specific tumor / lung cancer experience strongly preferred).
• Global / above country experience is essential.
• Strong sales and marketing experience in an affiliate.
• Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company.
• Track-record of leading planning process with excellent organizational and collaboration skills.
• Proven compliance expertise, to understand and comply with industry laws and relevant regulations.
• Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.
• Demonstrable examples of ability to develop, coach and enable high performance teams and proactively promote best practice and knowledge sharing.
• Proven ability to influence, (appropriately) challenge and engage diverse senior stakeholders.
• Fluent in written and verbal business English.

Preferred Qualifications

• Lung cancer and biomarkers experience.
• Functional experiences (market access, sales, etc.).
• Launch experience would be advantageous.

What awaits you at Astellas?

• Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
• Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
• Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
• A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.

Our Organizational Values and Behaviors

• Impact
• Innovation
• Integrity
• One Astellas
• Accountability
• Courage
• Sense of Urgency
• Outcome Focus

Benefits

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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