Chapter Lead, Digital Centre of Excellence in Addlestone

• Job Title
• Chapter Lead, Digital Centre of Excellence
• Location and Working Environment

This position reports into the Experience & Engagement Practice Lead.

This hybrid role requires you to be onsite two days per week at the Bourne, UK office.

Astellas supports a hybrid working solution that offers flexibility to work from home while maintaining a productive work environment.

The position may allow for certain remote locations in line with Astellas’ Responsible Flexibility Guidelines.

Purpose & Scope

The Chapter Lead, Digital Centre of Excellence / Global Digital Engagement (DEC) Lead is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization.

The role is a “player‑coach” responsible for driving critical deliverables and outcomes, ensuring the integrity and independence of Medical Affairs remain uncompromised, and supporting the professional growth of chapter team members.

The chapter leads cross‑functional Pods and Value Teams to resolve business problems, manage backlogs, identify risks, and align strategy with stakeholders.

• Role And Responsibilities
• Collaborate with the Experience & Engagement Practice Lead, the Established Region/Markets and International Region/Markets to define the strategic direction of the Chapter, in alignment with the broader VALUE Delivery strategy.
• Develop and implement best practices in Engagement & Orchestration based on market and value team feedback.
• Responsible for leading Digital Engagement Center setup and delivery of digital engagement services across multiple brands, therapy areas and markets.
• Seek opportunities to develop team members and elevate their Engagement & Orchestration Chapter skillsets while continuing to refine their own personal expertise.
• Gather feedback and various inputs to assess skillset maturity of team members.
• Participate/lead training programs, workshops, and mentorship opportunities to enhance team capabilities and knowledge.
• Lead/contribute to cross‑functional Pod and Value Team delivery.
• Manage a multidisciplinary team including Digital Campaign Managers, Digital Content Specialists, Social & Paid Media Experts, Engagement & Orchestration Data Experts, Webinar Experts and others.
• Ensure the Digital Engagement Center delivers campaign execution, content adaptation, webinar and virtual event support, and journey orchestration across multiple markets, balancing local market needs with global standards.
• Facilitate the interface and communication with teams across markets, acting as a steward of agile methodology to facilitate ways of working.
• Ensure that the team understands and utilizes agile ways of working, providing skills development as needed.
• Foster a culture of collaboration, flexibility, and responsiveness to change, enabling the team to thrive in an agile environment.
• Collaborate with the Experience & Engagement Practice Lead to align resource capacity with demand from the business and Pods/Value Teams.
• Manage capacity and workload, making adjustments as necessary to meet demand and timelines.
• Engage with key internal stakeholders to drive strategy and outcomes, as well as key external stakeholders based on Chapter‑specific objectives.
• Collaborate with other Chapter Leads to support internal and external customer needs.
• Work with Experience & Engagement Practice Lead Team to facilitate performance‑management process, identify high‑potential resources, and support short‑ and long‑term succession planning.
• Address and communicate team performance challenges to Experience & Engagement Practice Lead.

Essential Knowledge & Experience

• Demonstrable experience in pharmaceuticals, healthcare, and/or multinational corporations with global operations and local footprint.
• Significant experience in omnichannel engagement strategy, journey orchestration, and campaign optimization within the pharmaceutical or healthcare industry.
• Proven experience with orchestration and marketing‑automation platforms.
• Experience leading teams in an agile environment, with a strong understanding of agile methodologies and practices.
• Demonstrated ability to develop talent and foster a culture of continuous learning and improvement.
• Previous experience in a global role or working with cross‑functional teams across different regions.

Education / Qualifications

• Bachelor’s degree in a relevant field (e. g., Business, Marketing, Life Sciences) or equivalent.
• Preferred Experience / Qualifications
• Master’s degree or MBA in a relevant field.
• Significant omnichannel and/or digital transformation experience within FMCG and/or other content‑rich and highly regulated marketing industries.
• Diversity of exposure and experiences across multiple functions or geographies.
• Familiarity with customer‑data platforms, real‑time decisioning, and Next Best Engagement tools.
• Knowledge of oncology and specialty products or therapy areas.
• Strong change management, stakeholder influence, strategic thinking and executive‑level communication skills.
• Previous experience in leading digital engagement centre or centres of excellence in global pharmaceutical organizations or similar.
• Deep exposure to markets across South America, Canada, Europe, Middle East and Asia, understanding regional dynamics and local markets.
• Additional Information
• This is a permanent full‑time position.
• This position is based in the UK.
• This position follows our hybrid working model.

Role requires a blend of home and a minimum of 2 days per week in our local office.

Flexibility may be required in line with business needs.

Candidates must be located within a commutable distance of the office.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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