At a Glance
- Tasks: Drive marketing strategies for iSmash and Pocket Geek, boosting customer engagement and store performance.
- Company: Join a dynamic team at Assurant, known for innovation and inclusivity.
- Benefits: Enjoy hybrid working, performance bonuses, and a range of wellbeing benefits.
- Other info: Flexible working arrangements and opportunities for personal and professional growth.
- Why this job: Be the marketing heartbeat of a brand, making a real impact across multiple locations.
- Qualifications: Experience in retail or franchise marketing; creativity and strong communication skills are key.
The predicted salary is between 45000 - 55000 £ per year.
Location: London office | Hybrid working, with 2 days per week in the office and 3 days from home with regular travel across our UK retail and franchise locations.
The Opportunity
Reporting to the Regional Marketing Director, Europe, this role acts as the marketing heartbeat of the UK business and a visible ambassador for the iSmash brand, supporting both the company-owned iSmash estate and the Pocket Geek franchise network while helping to deliver strategic migration to a single iSmash brand. The role partners closely with retail leadership and franchise stakeholders to drive footfall, customer acquisition, conversion, repeat visitation and consistent brand execution across 30+ corporate stores and c.18 franchise locations.
What You’ll Do
- Act as a trusted marketing partner for the UK Retail business, using data, insight and creativity to support store performance and commercial goals.
- Plan and deliver local store marketing activity, campaigns and promotions that help attract new customers and encourage repeat visits.
- Work with retail leaders to understand opportunities and challenges across stores and regions, turning insight into clear marketing actions.
- Support customer engagement across digital, social, promotional and in-store channels, ensuring activity feels relevant, accessible and easy to understand.
- Support 30+ company-owned iSmash stores and around 18 Pocket Geek franchise locations with practical, consistent and commercially focused marketing plans.
- Build positive working relationships with franchise partners, supporting clear communication, shared learning and consistent brand execution across the network.
- Help support the transition to a single iSmash brand, ensuring marketing activity brings the brand journey to life for customers, colleagues and partners.
- Visit stores regularly to listen, learn and gather insight so marketing plans reflect customer needs and day-to-day operational realities.
- Measure and share the impact of marketing activity against agreed retail KPIs, including footfall, revenue contribution, customer engagement and brand execution.
What You’ll Bring
- Experience in retail, franchise, multi-site, omnichannel or local marketing.
- A good understanding of how online and offline marketing channels can work together, including local campaigns, digital activity, social media, promotions and in-store execution.
- Ability to use customer, campaign or commercial insight to shape practical marketing recommendations.
- Confidence building collaborative relationships with colleagues, retail leaders, franchise partners and cross-functional teams.
- Strong organisational skills, with the ability to balance priorities, work independently and stay connected with teams across different locations.
- Clear communication and problem-solving skills, with a practical approach to getting things done.
- A degree or formal marketing qualification can be helpful, but it is not essential. Equivalent experience, learning or professional development will be valued.
- You will need to have the ability to travel regularly visiting our retail and franchise stores and partners.
What We Offer
- Hybrid and flexible working arrangements to support how you work best.
- Performance bonus scheme.
- A range of financial, wellbeing and social benefits.
- Access to our internal wellbeing programme.
- Learning and development opportunities to help you grow your career.
Our Values and Commitment to Inclusion
At Assurant, our values of Common Sense, Common Decency, Uncommon Thinking and Uncommon Results guide how we work. We believe different perspectives, experiences and backgrounds help us make better decisions, support our customers and create an environment where people can contribute and grow. We’re committed to an accessible and inclusive recruitment process. If you need adjustments at any stage, or if there is anything that would help you show your best during the process, please let us know and we’ll be happy to support you.
If this opportunity sounds like a role where you could make an impact, we’d love to hear from you.
UK Retail & Franchise Marketing Manager employer: Assurant, Inc.
Assurant, Inc. is an excellent employer that values flexibility and work-life balance, offering a hybrid working model that allows you to manage your time effectively while contributing to important governance processes. With a strong focus on employee growth and development, you will have the opportunity to enhance your skills in a supportive environment, collaborating with European leadership and external partners. The company fosters a culture of inclusivity and teamwork, making it a rewarding place to build your career in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land UK Retail & Franchise Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Assurant, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Assurant, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Assurant, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Assurant, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK Retail & Franchise Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Assurant, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Assurant, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Assurant, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Assurant, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Assurant, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Assurant, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
