At a Glance
- Tasks: Design and improve email marketing campaigns using Salesforce Marketing Cloud.
- Company: Join a Great Place to Work-Certified company transforming the finance profession.
- Benefits: Flexible work-life balance, healthcare, pension plan, and tailored benefits.
- Other info: Be part of a diverse team that values inclusion and continuous learning.
- Why this job: Make an impact with personalised email campaigns and innovative marketing strategies.
- Qualifications: 2+ years in email marketing and Salesforce Marketing Cloud certifications required.
The predicted salary is between 40000 - 50000 £ per year.
About the Role: You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. These campaigns will use features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences. Additionally, you will analyse campaign performance and help meet our goals through targeted email communications. You will report to the Manager - Email Marketing Operations, or the Senior Manager - Marketing Operations as an individual contributor. You will use a hybrid work schedule.
You Will:
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
- Manage Quality Assurance to ensure all links work, campaign landing pages are correct, and correct rendering on main browsers and mobile devices.
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
- Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies.
- Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
- Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals.
You Have:
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
- 2+ years experience in email marketing operations.
How We Support You: We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, and an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family, and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us: At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Lead Specialist - Email Marketing in London employer: Association
At The Association, we pride ourselves on being a Great Place to Work-Certified company that values diversity and inclusion. Our flexible hybrid work schedule allows you to maintain a healthy work-life balance while being part of a global team dedicated to your professional growth through continuous learning opportunities. With a comprehensive benefits package focused on employee wellbeing, including healthcare and flexible options tailored to your lifestyle, we are committed to supporting you in achieving your full potential.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Specialist - Email Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Association and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Association are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Association on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Association. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Specialist - Email Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Association
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Association will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
