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- Tasks: Design and improve email marketing campaigns using Salesforce Marketing Cloud.
- Company: Join a Great Place to Work-Certified company transforming the finance profession.
- Benefits: Flexible work-life balance, healthcare, pension plan, and tailored benefits options.
- Other info: Be part of a diverse team that values inclusion and continuous learning.
- Why this job: Make an impact with personalised email campaigns and innovative marketing strategies.
- Qualifications: 2+ years in email marketing and Salesforce Marketing Cloud certifications required.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. You will use features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations and use a hybrid work pattern.
You Will
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
- Manage full QA to ensure all links work, campaign landing pages are correct, and correct rendering on main browsers and mobile devices.
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
- Monitor important email marketing metrics to create insights and inform future campaign strategies.
- Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals.
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
- Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
You Have
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
- 2+ years experience in email marketing operations.
How We Support You
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team that fosters an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options both in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, and an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Lead Specialist - Email Marketing employer: Association of International Certified Professional Accountants
Contact Detail:
Association of International Certified Professional Accountants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Specialist - Email Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the email marketing space, especially those who have experience with Salesforce Marketing Cloud. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and any A/B testing results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of email marketing metrics and customer journey design. Be ready to discuss how you've used data to improve campaign performance in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Lead Specialist - Email Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud and email marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Creativity: Since you'll be designing email campaigns, let your creative side shine through in your application. Include examples of past campaigns you've worked on, especially those that involved A/B testing or audience segmentation. We love seeing innovative ideas!
Be Data-Driven: We’re all about metrics here at StudySmarter! When discussing your previous roles, mention specific metrics you’ve improved or insights you’ve gained from your campaigns. This will show us you understand the importance of data in email marketing.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Association of International Certified Professional Accountants
✨Know Your Tools
Familiarise yourself with Salesforce Marketing Cloud, especially Journey Builder and audience segmentation features. Be ready to discuss how you've used these tools in past campaigns and how they can enhance customer experiences.
✨Showcase Your Campaign Success
Prepare specific examples of email marketing campaigns you've managed. Highlight your role in developing content, A/B testing, and analysing performance metrics. This will demonstrate your hands-on experience and strategic thinking.
✨Understand Compliance
Brush up on email marketing regulations like CAN-SPAM and GDPR. Be prepared to discuss how you ensure compliance in your campaigns, as this is crucial for maintaining trust and credibility with subscribers.
✨Emphasise Collaboration
Since you'll be working with various teams, think of examples where you've successfully collaborated with others, such as sales or experience delivery teams. This shows that you can align email marketing efforts with broader company goals.