Marketing & Communications Director in London

This is a brilliant and exciting time to join the London Philharmonic Orchestra, with an illustrious history, exceptional artistic form, and ambitious plans as it builds towards its centenary in 2032.

The Marketing & Communications Director is a senior leadership role, working cross-functionally with other Heads of Department to ensure the long-term success of the Orchestra. As a proactive member of the Leadership Team, the Marketing & Communications Director will contribute to the development and implementation of the organisation’s overall business plan and strategy. With a customer and audience focus, this leader will be an outward-looking and modern marketer, able to ensure that we are best positioned to attract audiences and bring our music and work to the widest public possible. This role is central to our ambition to drive audience growth and engagement.

The role is functionally responsible for the development of bold and effective brand, sales and audience development strategies to champion the organisation’s profile and meet audience and revenue targets. The post-holder will shape all brand, marketing and sales plans, lead a multi-disciplinary team, oversee multi-channel campaigns, and ensure that all customer touchpoints align with the Orchestra’s artistic vision, our brand and our values. We are a small team, looking for a brilliant thinker and leader, who is adept and agile, prepared to both lead and operate to support the continued success of the Orchestra.

• Drive long-term brand health, ensuring that our brand work and platform are modern, relevant and resonating with audiences, while preserving and upholding our artistry and history. Gain buy-in and support across the organisation.
• Benchmark in our sector, wider culture and beyond, to maintain relevance; manage the development and consistent implementation of the brand, visual identity and tone of voice.
• Oversee the production of rich and engaging digital content and implement an editorial framework to ensure that a diverse range of voices are represented across all platforms.
• Ensure that the design and production of all marketing assets, both on- and offline, are of a consistently high quality and aligned to the brand.
• Lead the team in devising and implementing data-driven, integrated campaigns across multiple channels.
• Oversee the promotion of all aspects of the organisation’s concerts and activities through effective communications to key stakeholders (audiences, media, partners).
• Lead on the development and implementation of a comprehensive audience development strategy to build new audiences and maximise ticket sales revenue.
• Oversee the development of effective media strategies to promote the organisation’s programme and brand (digital, print, point of sale, direct mail and advertising).
• Lead on the successful partnership and delivery from our agencies to support campaign activity; lead on the development of collaborative partnerships to support brand and audience development activity.
• Oversee the digital paid strategy across the website and social media channels; oversee the ongoing development of the website.
• Harness actionable insights, segmentation, research and data to inform strategies and priorities to achieve audience and sales plans; ensure robust metrics and measurements are in place.
• Create and deliver a powerful communications strategy that puts the Orchestra in the spotlight, garnering a share of voice well beyond our limited media spend.
• Lead an earned and social communications strategy and programme; use communications and influence to help the Orchestra punch above its weight.
• Build trust and reputation with a wide range of stakeholders through meaningful communications, from sector press to broad reach audiences.
• Create a social and digital footprint, including influencers, that spreads word and advocates for our activities: commercial, outreach and education.
• Secure agencies and services to help deliver as required.

• Provide relevant metrics that help the wider organisation align and deliver business goals.
• Devise the department’s overall budget; manage the department budget, set campaign budgets, and monitor expenditure and income against agreed targets.
• Conduct all performance objectives and reviews for the team; create reports for management and the Board.

• Be a critical part of maintaining a culture of collaboration and partnership, uphold our values, and attract talent for the future, both in function and beyond.
• Support the CEO in building a strong profile in the sector for the Orchestra and acting as an ambassador.
• Work with the Artistic Director, providing audience insight and forecasts across programmes.
• Collaborate with Heads of Department, seeking synergy and alignment for the success and continued growth of the Orchestra.
• Provide guidance and leadership to a cross-disciplinary team, inspiring and supporting, and acting as a role model.
• Set clear objectives and responsibilities, and support the direct team to deliver high-quality and efficient performance.
• Foster a team culture of collaborative partnership across the organisation.