Senior Marketing and Membership Insights Manager (London)

• Senior Marketing and Membership Insights Manager

Contract type Permanent & Full-time

Location London, UK

Salary £ 40,000 – 44,000 per year

About the Organisation

ISM is the dynamic, change-making professional membership body for musicians. With a current membership of over 11,000, the ISM is known for its campaigning work as well as its comprehensive services for its musician members.

About the role

In particular recruitment of new members. You will have a good understanding of why professionals join a membership organisation and great analytical skills, as well as emotional intelligence and keen attention to detail. You will also work with membership colleagues to promote retention within the membership. You will be able to demonstrate significant effectiveness in your career to date and have at least 5 years’ marketing experience, preferably in a membership organisation or in an arts setting.

Working with the Head of Marketing, drive membership recruitment using analytics to develop a deep understanding of the behaviours of our target market and assist in delivering high levels of retention through a thorough understanding of the ISM membership.

Responsibilities

Marketing:

• Take part in marketing campaigns directed by the Head of Marketing.
• Using a range of tools, including the CRM, develop a deep understanding of the behaviours of our target market and, working with the Head of Marketing, use this knowledge to drive recruitment.
• Use the CRM to support all aspects of marketing to both current and possible new members, and be a high performer in using the CRM.
• Understand the different types of work our members do to better support them. Use CRM data to create a segmentation model based on profession, career stage, and engagement level to deliver targeted, impactful campaigns.
• Monitor and analyse key metrics across every stage of the member journey from their first contact with the ISM, engagement with the website/ social media/ and their journey through to membership, onboarding and renewal to lapse and reactivation.
• With the Head of Marketing, regularly monitor competitor activity, member offers, and wider industry trends to inform strategy and keep the ISM ahead of the curve.
• Lead on gathering data, including conducting surveys of the ISM’s members and the key drivers for joining and staying a member of the ISM.
• Identify high-profile/ influential members who could promote the ISM’s profile and brand and ensure that such members do not lapse using a variety of tools.

Membership Insights:

• Develop a deep understanding of the membership and why members join, and also why they may choose to leave and use these insights to drive both retention and recruitment.
• Gather member testimonials and develop a content bank of compelling member stories for marketing and membership retention campaigns. With the CEO identifying possible new Board members, as well as Honorary Members
• Act as the point of escalation for member complaints, ensuring they are resolved speedily, effectively and to the satisfaction of the member.
• Together with the rest of the team, monitor the external environment and develop a good understanding of both the political landscape and the ambitions of competitors, keeping your line managers advised of developments and opportunities.
• Attend events, conferences, concerts, and gigs to ensure the ISM has an active presence in the sector and use social media as appropriate to raise the ISM’s profile. This will involve attending events outside of normal business hours.
• Develop a good understanding of the music sector and possible opportunities for the ISM.
• Work with the other brand stewards in the promotion and the defence of the brand.
• Edit and update content on the ISM Group’s websites when required.
• Carry out any other duties as requested by the CEO or SLT.

Core Commitments All Staff:

• Perform your role to a high standard, on time and with dedication and commitment.
• Deliver the ISM Group’s agreed objectives and maintain our reputation of working at the forefront of supporting the music profession.
• Deliver the ISM’s 5Gs at all times (Grow the membership of the ISM, Grow the income of the
• ISM, Grow the influence of the ISM, deliver Gold standard services, Great people)
• Treat all colleagues, members, and people you come in contact with as a result of your work at the ISM with fairness and respect and in accordance with our commitment to equal opportunities.
• Ensure effective, efficient, and timely communication with all colleagues and stakeholders with an emphasis on face-to-face communication.
• Take responsibility for your own health and safety and for the reporting of hazards that you believe could impact health and safety within the ISM’s premises and other premises used by the ISM.3
• Staff are required to take part in the appraisal process and to undertake continuous professional development and training, such as may be necessary to meet our business objectives.
• Please note that this job description provides a broad outline of the duties and requirements of the post and is subject to review and change to meet the ISM Group’s operational needs
• Minimum of five years’ experience in a data-led marketing and/or membership engagement role
• Advanced proficiency in CRM platforms and confident in using data to inform and shape strategy (e.g, experience with Eudonet, Raisers Edge, Zoho CRM, Microsoft
• Proven track record of generating growth
• Entrepreneurial outlook and creative flair
• Skilled in using digital marketing tools and creative software (e.g., InDesign and
• Photoshop) to deliver eye-catching and effective campaigns
• Strong analytical skills with experience in audience segmentation, identifying target audience preferences and trends, campaign tracking, and reporting
• Excellent interpersonal and copywriting skills
• Demonstrable track record of success in previous roles
• Confident user of WordPress or similar CMS for updating and editing website content
• Very strong digital and communications skills with a good grasp of brand, positioning, and messaging
• Proactive and dynamic with a positive ‘can-do’ attitude and a clear focus on outcomes and impact
• Strategic thinker with experience in lifecycle or membership marketing and a track record of delivering measurable outcomes
• Highly creative and innovative
• Good problem solver and excellent attention to detail
• Good team player who works well under pressure and to deadlines
• High levels of emotional intelligence
• Knowledge of the music, arts, or wider creative sectors, ideally with experience in a membership-led organisation or community
• Attractive Benefits Package

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• To apply, please send a CV and covering letter saying why you are the right person for the job to membership@ism.org .

Interviews

• Interviews will take place face-to-face, and applications generated by AI will not be considered.

The job vacancy information provided here is from third-parties and the AAE can not guarantee the accuracy of the information.

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