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- Tasks: Lead marketing strategies and campaigns to promote autism support products.
- Company: Join Autism Know How, a leader in autism best practices and support services.
- Benefits: Enjoy 25 days annual leave, health benefits, and a cycle-to-work scheme.
- Why this job: Make a real impact in the autism community while developing your marketing skills.
- Qualifications: Degree in a relevant subject and 5 years of marketing experience required.
- Other info: Flexible working hours and a supportive team culture await you!
The predicted salary is between 32988 - 41751 £ per year.
Contract type: Permanent & Full-time
Closing date: 05 May 2025 05:00 PM
Location: United Kingdom
Salary: £32,988 - £41,751 per year
Hours: 35 hours per week
About the Organisation:
Autism Know How (AKH) delivers a range of products aimed at supporting professionals/developing best autism practice. These products have evolved over several years from initially being core-funded activities to now being surplus-generating.
Responsibilities:
- Marketing and Comms: Develop and oversee the implementation of a high-impact marketing and communications strategy to promote Autism Know How’s products and services, ensuring alignment with the National Autistic Society’s mission and long-term objectives. Direct and manage the execution of comprehensive marketing plans, setting clear objectives, defining target audiences, and overseeing cross-channel campaign implementation. Lead the planning and execution of national marketing campaigns, ensuring they meet key performance targets and contribute to growth and engagement objectives. Regularly report to senior leadership on marketing and communications performance, providing strategic insights and recommendations for continuous improvement. Manage the Autism Know How marketing budget, ensuring optimal resource allocation and alignment with strategic objectives.
- Brand: Lead the strategic development and execution of Autism Know How’s brand positioning, ensuring consistency and impact across all communication channels. Own and oversee all brand development initiatives, ensuring Autism Know How is recognised as a thought leader in autism best practice across various sectors, including Health, Social Care, Education, and Corporate. Direct the creation of high-quality brand and marketing assets, ensuring a compelling and distinctive brand identity that enhances market visibility and trust.
- Insight: Develop and lead a comprehensive audience and market insight strategy, ensuring all marketing decisions are informed by data-driven intelligence. Oversee the collection, analysis, and application of customer, competitor, and market data, ensuring Autism Know How's marketing approach is responsive to industry trends and stakeholder needs. Implement and manage audience segmentation models, ensuring marketing strategies are effectively tailored to key customer groups to enhance engagement and conversion.
- Digital Marketing: Develop and oversee targeted digital marketing campaigns across multiple platforms, including social media, email, and paid advertising, to drive engagement and customer acquisition. Oversee the development and execution of a data-driven audience engagement strategy, leveraging analytics to optimise marketing activities.
Experience:
- At least 5 years of experience in developing successful marketing strategies.
- Experience with high-profile national marketing campaigns.
- Experience in strategic thinking and planning.
- Experience of running paid advertising campaigns.
- Autism and charity sector experience.
- Experience in marketing commercial products.
Knowledge:
- Knowledge of marketing communications.
- Knowledge of digital marketing.
- Knowledge of data analytics tools to drive marketing decisions.
- Knowledge of content marketing strategies.
- Knowledge of web user experience.
Skills and Abilities:
- Demonstrates strong skills in developing and executing comprehensive marketing and communication plans.
- Ability to prioritise own workload and manage deadlines.
- Ability to work collaboratively and facilitate across disciplines.
- Ability to analyse and interpret key performance indicators (KPIs) to measure campaign success and make informed adjustments.
- Proven leadership abilities in delivering and communicating with authority.
Effective Communicator:
Strong written and verbal communication skills, with the ability to convey complex information clearly and persuasively.
Required Qualifications:
- Degree in a relevant Subject.
Benefits:
- 25 days of annual leave plus bank holidays.
- Auto-enrolled Pension Scheme.
- Excellent induction, training, and development programme.
- Cycle to work scheme, season ticket loan & shopping discounts.
- Life Assurance at 2 x base salary.
- Benefits of private health.
- Dental insurance, Car salary sacrifice scheme, activity pass, holiday trading, enhanced pension & salary deduct loans.
- Access to a 24-hour Employee Assistance Programme & counselling programme.
- Free access to the Headspace App – Enrol up to three friends or family for free!
Marketing and Communications Manager - AKH employer: Association of Association Executives
Contact Detail:
Association of Association Executives Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager - AKH
✨Tip Number 1
Familiarise yourself with Autism Know How's products and services. Understanding their offerings will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Network with professionals in the autism and charity sectors. Attend relevant events or webinars to connect with individuals who can provide insights or even refer you to the position.
✨Tip Number 3
Stay updated on the latest trends in marketing and communications, especially within the charity sector. This knowledge will allow you to discuss innovative strategies that could benefit Autism Know How.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led. Highlight your strategic thinking and how your efforts contributed to measurable outcomes, as this aligns with the role's requirements.
We think you need these skills to ace Marketing and Communications Manager - AKH
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially any work related to autism or the charity sector. Use specific examples that demonstrate your ability to develop and execute successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your passion for autism advocacy and how your skills align with the responsibilities of the Marketing and Communications Manager role. Be sure to mention your experience with national marketing campaigns and data-driven decision-making.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention any successful campaigns you led, the increase in engagement metrics, or how you managed budgets effectively.
Research Autism Know How: Familiarise yourself with Autism Know How’s products and services. Understanding their mission and objectives will help you tailor your application and demonstrate your genuine interest in contributing to their goals.
How to prepare for a job interview at Association of Association Executives
✨Know Your Audience
Before the interview, research Autism Know How and understand their mission and values. Tailor your responses to show how your experience aligns with their goals, especially in promoting autism best practices.
✨Showcase Your Campaign Successes
Prepare specific examples of high-profile marketing campaigns you've led. Be ready to discuss the strategies you used, the challenges you faced, and the measurable outcomes achieved to demonstrate your expertise.
✨Emphasise Data-Driven Decisions
Highlight your experience with data analytics tools and how you've used insights to inform marketing strategies. Discuss how you can implement audience segmentation models to enhance engagement and conversion rates.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly and persuasively. Given the role's emphasis on communication, ensure you can convey complex information simply, showcasing your strong written and verbal skills.
