Marketing Executive in London

At AAT it's our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community. We are the UK's leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.

Term: Permanent

Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

We're looking for a creative, proactive, and commercially minded Marketing Executive who thrives on delivering impactful campaigns and driving engagement. You will be passionate about understanding audiences, confident in managing multi‐channel marketing activities, and motivated by creating strategies that deliver measurable results.

What exactly will you be doing?

As a Marketing Executive, you will play a key role in planning, developing, and delivering marketing activity aligned to our category strategy. Your work will focus on driving acquisition, retention, and commercial growth for AAT's products and services. You will manage campaigns across digital and traditional channels, collaborate with internal teams and external partners, and ensure all activity champions the AAT brand. From briefing agencies to crafting compelling copy, you will help us connect with our audience and maximise impact.

Major objectives

• Plan and deliver multi‐channel marketing campaigns and go‐to‐market activities.
• Manage agencies and suppliers to produce high‐quality content and assets.
• Leverage digital channels including social media, email, and events to drive engagement.
• Write creative, audience‐focused copy for on and offline platforms.
• Monitor performance, analysing data, and providing insights to optimise campaigns.
• Collaborate across teams to align marketing plans and messaging.

What are we looking for?

• Proven experience in marketing campaign management.
• Strong understanding of digital marketing channels and tools.
• Excellent communication, copywriting, and project management skills.
• Ability to interpret data and make informed decisions.
• Proficiency in CRM systems and Microsoft Office tools.
• A proactive, collaborative mindset with high attention to detail.

If you're passionate about creating impactful marketing strategies and want to make a real difference in the education sector, we'd love to hear from you.

What are the benefits?

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days' annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance and critical illness cover.
• Health cash plan.
• Enhanced maternity and shared parental leave contributions of up to 6 months' full pay depending on the length of service.
• Regular wellbeing initiatives.
• Cycle2Work scheme and much more.

Closing Date: The planned closing date for this role is 26 January 2026 at 17.00, however, we reserve the right to close the role earlier than planned.

It's an exciting time to join AAT and we would love you to join us on our journey. In 2023 we achieved one‐star company status in the Best Companies survey and we have recently launched our strategy to 2030. We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability‐confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter and in 2022 we exceeded our target for appointing females into senior positions. Come and help us to make AAT an even better place to work!