At a Glance
- Tasks: Drive growth and shape markets while leading high-performing teams.
- Company: Join AAT, the UK's leading professional membership body for vocational accountants.
- Benefits: Enjoy hybrid working, generous annual leave, and a supportive community.
- Why this job: Make a real impact on AAT's commercial success and future direction.
- Qualifications: Extensive B2B sales experience and strong leadership skills required.
- Other info: Be part of an exciting journey to unlock new market opportunities.
The predicted salary is between 43200 - 72000 £ per year.
At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community. We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.
Term: Permanent
Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.
We’re looking for a strategic, forward-thinking leader with a passion for driving growth, shaping markets and building impactful partnerships. If you thrive in a high paced environment, enjoy leading high performing teams and are energised by identifying new opportunities, this role offers an exciting opportunity to influence AAT’s commercial success and long-term direction.
What exactly will you be doing?
As our Head of Market Development, you will play a pivotal role in driving AAT’s growth ambitions, both in the UK and internationally. You’ll lead our market development and business development teams, shape market-entry strategies and build strategic commercial partnerships that strengthen AAT’s presence, relevance and revenue opportunities. Working closely with senior leaders and cross-functional teams, you will ensure our market activity aligns with AAT’s overarching vision, delivers commercial value and supports our mission as a forward-looking professional body. You will lead with clarity, ambition and commercial insight developing a high performing culture that motivates teams to deliver exceptional outcomes.
Major objectives
- Develop and execute growth-focused business and market development strategies across the UK and international markets.
- Identify and pursue new commercial opportunities through research, insights and market analysis.
- Build, manage and develop a high-performing market development and business development team.
- Lead strategic partnerships, sponsorships and commercial relationships to maximise revenue and long‑term value.
- Create and oversee market development plans that align with AAT’s strategic objectives and support sustainable growth.
- Monitor market performance, pipeline activity and key metrics to inform senior decision-making.
- Collaborate with senior leaders and cross-functional teams to align commercial, product and marketing activity.
- Oversee budgets, forecasts and financial performance to ensure targets are met and resources are optimally allocated.
What are we looking for?
- Extensive experience in B2B sales and delivering revenue growth.
- Proven success leading high‑performing teams and driving sales capability.
- Experience managing commercial partnerships and embedding them into growth strategies.
- Strong analytical and strategic planning skills, including market insights and pipeline forecasting.
- Experience entering and growing international markets.
- Excellent relationship‑building and stakeholder engagement skills.
- Strong written, verbal and presentation skills with the ability to influence at all levels.
- A proactive, confident and commercially minded approach to identifying opportunities and managing risk.
- Ability to perform effectively in a fast‑paced, high‑ambiguity environment.
You’ll be joining AAT at an exciting time, helping shape the future of our markets and driving meaningful commercial impact. This role sits at the heart of AAT’s growth plan. It offers the opportunity to shape our commercial future, strengthening our relevance in established markets while unlocking new opportunities. You’ll lead work that directly contributes to AAT’s mission, brand impact and financial sustainability.
If you’re a dynamic commercial leader who enjoys steering strategy, unlocking market opportunities and building influential partnerships, we’d love to hear from you.
What are the benefits?
At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:
- Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
- 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus.
Head of Market Development in City of London employer: Association of Accounting Technicians
Contact Detail:
Association of Accounting Technicians Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Market Development in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission. We want to see you shine!
✨Tip Number 3
Follow up after interviews with a thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
✨Tip Number 4
Don’t hesitate to apply through our website! We love seeing passionate candidates who are eager to contribute to our mission. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Market Development in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Market Development role. Highlight your experience in B2B sales and any relevant market development strategies you've executed. We want to see how your skills align with our mission at AAT!
Showcase Your Leadership Skills: Since this role involves leading high-performing teams, share specific examples of how you've successfully managed teams in the past. We love to see how you motivate others and drive results, so don’t hold back on those success stories!
Demonstrate Strategic Thinking: We’re looking for someone who can think ahead and shape market strategies. In your application, include instances where you've identified new opportunities or built impactful partnerships. Show us your analytical side and how it has led to growth!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Association of Accounting Technicians
✨Know Your Market
Before the interview, dive deep into AAT's market position and their competitors. Understand the trends in the finance qualification sector and be ready to discuss how you can leverage this knowledge to drive growth.
✨Showcase Your Leadership Style
Prepare examples that highlight your experience in leading high-performing teams. Be ready to discuss how you motivate teams and foster a culture of success, as this role requires strong leadership skills.
✨Demonstrate Strategic Thinking
Think about specific strategies you've implemented in previous roles that led to revenue growth. Be prepared to share these insights and how they could apply to AAT’s objectives, especially in international markets.
✨Engage with Questions
Prepare thoughtful questions that show your interest in AAT’s mission and future direction. Ask about their current challenges in market development and how you can contribute to overcoming them.
