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- Tasks: Lead the implementation of Salesforce Marketing Cloud to boost lead generation and revenue growth.
- Company: Join APM, a leading professional membership organisation dedicated to project management excellence.
- Benefits: Enjoy 25 days holiday, private healthcare, pension contributions, and flexible working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic role that drives business success and community engagement.
- Qualifications: Degree in Business, Digital Media, or Computer Science; experience as a technical product owner.
The predicted salary is between 47000 - 52000 £ per year.
Salary: £47,000 - £52,000 per annum (depending on experience)
Full time - 35 hours per week
Hybrid Working – Home Based/Princes Risborough
We’re Association for Project Management (APM). We’re a professional membership organisation that sets the standards for the project profession. As a registered charity, we reinvest our surplus for the benefit of our members and the profession. We deliver education and develop qualifications. We conduct research and provide knowledge and resources. We run events and share best practice. We give people the opportunity to connect and provide community for our individual members and corporate partners, wherever they are. Above all, when doing so makes a difference, we challenge the status quo.
We have an exciting new opportunity for a Revenue Operations Product Owner to join our Digital team.
Role purpose
As a Revenue Operations (RevOps) Product Owner within APM’s Digital Team, you will lead the ongoing implementation and evolution of Salesforce Marketing Cloud and related tools to drive lead generation, conversion and ultimately revenue growth for APM. You will be responsible for our lead capture and conversion capability, working closely with our Marketing and Sales teams to translate sales and marketing strategies into scalable technical solutions that align with APM’s customer engagement, retention and business strategy. You will collaborate across departments to define and optimise data-driven lead journeys to support domestic and international growth. You will also support other users of Marketing Cloud at APM as their knowledge grows on use of the platform and be responsible for management of customer data segmentation and integration.
Responsibilities
- Lead the ongoing implementation and evolution of Salesforce Marketing Cloud and related tools to drive lead generation, conversion and revenue growth.
- Capture and convert leads by translating sales and marketing strategies into scalable technical solutions.
- Collaborate with Marketing and Sales teams to optimise customer engagement, retention and business strategy.
- Define and optimise data-driven lead journeys to support domestic and international growth.
- Support other users of Marketing Cloud and manage customer data segmentation and integration.
Qualifications
- A Degree in a Business, Digital Media, or Computer Science, or demonstrable (3-5 year) equivalent career history and experience working as a technical product owner; designing and delivering lead generation and conversion capabilities.
- Experience (2yrs +) hands-on experience with SFMC configuration, automation, segmentation, and journey building.
- Customer data platforms (CDPs), segmentation logic, and lead scoring model creation.
- Experience in aligning sales and marketing teams to drive revenue growth.
- Experience in developing and implementing RevOps strategies and processes.
- Ability to support campaign execution with data-driven targeting and content alignment.
- Familiarity with SF Mobile Studio messaging strategies and integration.
- Conversion funnel design and execution.
- Business process analysis and design.
- Lead Journey analysis and conversion strategy delivery.
- Broad understanding of digital channels and engagement technologies.
- Working with stakeholders at all levels of an organisation.
- Knowledge of RevOps principles and best practices.
- Proficiency in managing and segmenting data: SQL querying and manipulating data within Marketing Cloud; working with large datasets and complex segmentation.
- Knowledge of working in Agile environments, participating in sprint planning, retrospectives, and backlog grooming.
Skills
- Strong skills in building segmentation logic, and lead scoring models.
- Ability to drive alignment and collaboration across teams to help them achieve revenue goals.
- Critical thinking, analytical, technical problem-solving skills.
- Ability to create reports and dashboards for management reporting.
- Translating business goals into technical requirements.
- Workshop preparation and facilitation.
- High quality verbal and written presentation skills suitable for all levels of the organisation.
- Stakeholder management.
- Ability to multi-task across a range of projects.
- Ability to find tangible solutions to complex issues and translate clearly in non-technical terms.
- Proficient user of Microsoft Office applications.
Benefits
- 25 days holiday (excluding public holidays). Increases after four years’ service.
- Private healthcare and dental cover after probation; APM pays the premium.
- Pension scheme offered in line with auto-enrolment with up to 8% contribution from APM.
- Life assurance at four times the salary.
- Salary sacrifice schemes – pension, cycle to work, additional annual leave (up to 10 days).
- Free parking on site.
- Employee Assistance Programme.
- Performance Related Pay (PRP) scheme; discretionary bonus based on individual and organisational performance.
- One paid volunteering day per year.
- Hybrid/flexible working options with requirement to come into the office 4 days per month.
How to apply
If you are interested in this opportunity and feel you have the necessary attributes, skills and expertise for the role, please send your CV and covering letter to e-mail: recruitment@apm.org.uk. We reserve the right to close the vacancy once we have received sufficient applications, so please submit your application as early as possible. At APM we are open to discussing flexible working arrangements and reasonable adjustments; please reach out to discuss further.
Main benefits at APM: We’re unlocking community knowledge in a new way. We are committed to diversity and inclusion and a supportive, collaborative working environment.
Revenue Operations Product Owner employer: Association for Project Management
Contact Detail:
Association for Project Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Revenue Operations Product Owner
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see you shine, so practice common interview questions and think about how your skills align with their needs.
✨Tip Number 3
Showcase your skills through projects or case studies. If you’ve worked on relevant projects, bring them up during interviews to demonstrate your experience and problem-solving abilities.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Revenue Operations Product Owner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Revenue Operations Product Owner role. Highlight relevant experience with Salesforce Marketing Cloud and any specific achievements that align with the job description. We want to see how your skills can drive lead generation and revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you a perfect fit. Don’t forget to mention your experience in collaborating with marketing and sales teams, as that’s key for us.
Showcase Your Technical Skills: Since this role involves technical aspects like data segmentation and journey building, make sure to showcase your hands-on experience with these tools. We love seeing candidates who can translate complex technical requirements into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Association for Project Management
✨Know Your Salesforce Inside Out
As a Revenue Operations Product Owner, you'll be working closely with Salesforce Marketing Cloud. Make sure you brush up on your knowledge of its configuration, automation, and segmentation features. Be ready to discuss how you've used these tools in past roles to drive lead generation and conversion.
✨Showcase Your Collaboration Skills
This role requires collaboration with both Marketing and Sales teams. Prepare examples of how you've successfully aligned different departments in previous positions. Highlight any specific projects where your teamwork led to improved customer engagement or revenue growth.
✨Data-Driven Decision Making
Since the role involves defining data-driven lead journeys, come prepared with examples of how you've used data analytics to inform your strategies. Discuss any experience you have with SQL querying and managing large datasets, as this will demonstrate your technical prowess.
✨Be Ready for Problem-Solving Scenarios
Expect to face questions that assess your critical thinking and problem-solving skills. Think of complex issues you've encountered in previous roles and how you translated them into clear, actionable solutions. This will show your ability to tackle challenges head-on.