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- Tasks: Lead product marketing campaigns and support your team in delivering high-quality results.
- Company: Join the Association for Project Management, a charity dedicated to setting industry standards.
- Benefits: Enjoy 25 days holiday, private healthcare, and flexible working options.
- Why this job: Make a real impact in a supportive community focused on project excellence.
- Qualifications: Degree level education and experience in marketing, especially digital campaigns.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 32000 - 36500 £ per year.
Salary: £32,000- £36,500 per annum (depending on experience)
Perm (Full time - 35 hours per week)
Hybrid Working – Home Based/Princes Risborough
We’re Association for Project Management (APM), a professional membership organisation that sets the standards for the project profession. We deliver education and develop qualifications, conduct research, provide knowledge and resources, run events, and share best practice.
An opportunity has arisen for a Senior Product Marketing Lead to join our busy Marketing team. Your core focus will be efficiently managing the day-to-day operations of the product marketing team, offering training, guidance, and support to ensure the successful delivery of high-quality campaigns tailored to the appropriate target audience and measured against agreed-upon targets and KPIs.
Collaborating with the Product Marketing Manager and the marketing and business development teams, as well as external contracted consultants and internal stakeholders, will be key to ensuring that marketing campaigns align with and contribute to meeting our annual targets for our products and services.
Qualifications (desirable)
- Educated to degree level
- CIM qualified or working towards it
Experience
- Experience of working in a marketing department, preferably in a commercial environment
- In-depth experience of executing integrated multi-channel marketing campaigns with a particular focus on digital marketing
- Analytical experience
- Budget management experience
Skills
- Able to plan and use digital media effectively
- Ability to build effective business relationships
- Analytical ability
- Effective PC skills including Word, Excel, PowerPoint
- Ability to use CRM database and create reports
- Strong ability to produce clear written documentation
- Excellent communication skills – written and verbal
- Well-developed teamwork skills
- Strong organisational skills
- Negotiation skills
Main Benefits At APM
- 25 days holiday (excluding public holidays). Increases after four years of service.
- Private healthcare and dental cover available after completing a six-month probation.
- Pension scheme in line with auto-enrolment, with up to 8% contribution from APM.
- Company sick pay scheme.
- Life assurance at 4× salary.
- Salary sacrifice schemes: pension, cycle-to-work, and additional annual leave (up to 10 days).
- Free on-site parking.
- Employee Assistance Programme.
- Performance Related Pay (PRP) scheme: discretionary bonus based on individual performance and APM’s overall financial performance.
- One paid volunteering day per year.
- Hybrid/flexible working options, depending on job role (requirement to come into the office 4 days per month).
Senior Product Marketing Lead - Qualifications and Standards in Princes Risborough employer: Association for Project Management
Contact Detail:
Association for Project Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Lead - Qualifications and Standards in Princes Risborough
✨Tip Number 1
Network like a pro! Reach out to current or former employees at APM on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Product Marketing Lead role. Personal connections can give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research APM’s recent campaigns and think about how your skills can contribute to their goals. Bring specific examples of your past successes in digital marketing to the table – it’ll show you mean business!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to keep your name fresh in their minds and shows you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining APM and are willing to take that extra step to stand out from the crowd.
We think you need these skills to ace Senior Product Marketing Lead - Qualifications and Standards in Princes Risborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Marketing Lead role. Highlight your experience in managing marketing campaigns and any relevant qualifications, like CIM. We want to see how your skills align with our mission at APM!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about project management and how your background makes you a perfect fit for our team. Let us know what excites you about working with APM!
Showcase Your Analytical Skills: Since this role involves a lot of analytical work, be sure to mention specific examples where you've used data to drive marketing decisions. We love seeing how you can measure success against targets and KPIs!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out!
How to prepare for a job interview at Association for Project Management
✨Know Your Stuff
Make sure you understand the role of a Senior Product Marketing Lead and the specific qualifications and standards that APM focuses on. Brush up on your knowledge of integrated multi-channel marketing campaigns, especially in digital marketing, as this will likely come up during the interview.
✨Showcase Your Experience
Prepare to discuss your previous experience in managing marketing teams and executing successful campaigns. Use specific examples that highlight your analytical skills and budget management experience, as these are key aspects of the role.
✨Be Ready to Collaborate
Since collaboration is a big part of this job, think about how you've worked with different teams in the past. Be ready to share examples of how you’ve built effective business relationships and contributed to team success.
✨Ask Thoughtful Questions
Prepare some insightful questions about APM’s current projects or future goals. This shows your genuine interest in the organisation and helps you gauge if it’s the right fit for you. Plus, it demonstrates your proactive approach to understanding their mission and values.
