At a Glance
- Tasks: Lead impactful marketing campaigns to boost membership retention and engagement.
- Company: Join the Association for Project Management, a leading professional membership organisation.
- Benefits: Enjoy 25 days holiday, private healthcare, and flexible working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a difference in the project profession while working in a supportive community.
- Qualifications: Degree level education and experience in executing digital marketing campaigns.
The predicted salary is between 23314 - 25714 £ per year.
Salary: £23,314 - £25,714 (per annum) (£34,000- £37,500 per annum FTE) (depending on experience)
Perm (Part time - 24 hours per week) Hybrid Working Home Based/Princes Risborough
We are the Association for Project Management (APM), a professional membership organisation that sets the standards for the project profession. As a registered charity, we reinvest our surplus for the benefit of our members and the profession. We deliver education and develop qualifications, conduct research, provide knowledge and resources, run events, and share best practice. We give people the opportunity to connect and provide community for our individual members and corporate partners, wherever they are.
Job Role Overview
An opportunity has arisen for a Senior Product Marketing Lead to join our busy Marketing team. Your core focus will be the successful delivery of high-quality campaigns, tailored to the appropriate target audience and measured against agreed-upon targets and KPIs. You will work closely with the Product Marketing Manager, marketing and business development teams, as well as a team of external contracted consultants and internal stakeholders. This collaboration aims to ensure that marketing campaigns align with and contribute to meeting our annual targets for our products and services. This role is a job share and is focused on membership retention, renewals, and win backs.
If you feel you have the skills and experience we are looking for, we would love to hear from you.
Qualifications (Desirable)
- Educated to degree level
- CIM qualified or working towards it
Experience
- Experience of working in a marketing department, preferably in a commercial environment
- In-depth experience of executing integrated multi-channel marketing campaigns with a particular focus on digital marketing
- Analytical experience
- Budget management experience
- Experience of stakeholder management
Skills
- Able to plan and use digital media effectively
- Ability to build effective business relationships
- Analytical ability
- Effective PC skills including Word, Excel, PowerPoint
- Ability to use CRM database and create reports
- Strong ability to produce clear written documentation
- Excellent communication skills written and verbal
- Well-developed teamwork skills
- Strong organisational skills
- Negotiation skills
Why APM?
We are united in our aim to help project professionals around the world deliver better projects, setting the highest standards for the industry. Our community is friendly and caring. We believe that good communication creates a culture that is open and fair. We ensure everyone at APM, regardless of their role, has a voice and knows they will be listened to and treated with respect. We see everyone as individuals and champion diversity and inclusion, both within APM and across the wider project profession. You will work in a collaborative environment that is thoughtful, considerate, and positive. You will be supported by your team and across departments so, together, we meet the high standards we set ourselves.
If you are interested in this opportunity and feel you have the necessary attributes, skills, and expertise for the role, please send your CV and covering letter to apply. We reserve the right to close the vacancy once we have received sufficient applications, so please be advised to submit your application as early as possible.
At APM, we are open to talking about flexible working arrangements and reasonable adjustments; please reach out to discuss further.
Main benefits at APM:
- 25 days holiday (excluding all public holidays). This increases after four years service.
- Private healthcare and dental cover is available after completion of six-month probationary period.
- APM pays the premium for the employee. This becomes a 'benefit in kind.'
- Pension scheme offered in line with auto enrolment with up to 8% contribution from APM.
- Company sick pay scheme.
- Life assurance at four times the salary.
- Salary sacrifice schemes: pension, cycle to work scheme, additional annual leave (up to 10 days).
- Free parking on site.
- Employee Assistance Programme.
- Performance Related Pay (PRP) scheme. The discretionary bonus will take account of individual performance as well as APM's overall financial performance.
- One paid volunteering day per year.
- Hybrid/flexible working options are available dependent on job role. However, there is a requirement to come into the office 4 days per month.
Senior Product Marketing Lead - Membership in Longwick employer: Association for Project Management
At the Association for Project Management (APM), we pride ourselves on being an exceptional employer, fostering a friendly and inclusive work culture that values every individual's voice. Our commitment to employee growth is evident through our comprehensive benefits package, including generous holiday allowances, private healthcare, and opportunities for flexible working arrangements, all designed to support your well-being and professional development. Join us in our mission to elevate project management standards while enjoying a collaborative environment that encourages innovation and respect.
Contact Details:
Association for Project Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Lead - Membership in Longwick
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since APM is all about setting standards in project management. We want to see how you can contribute to that vision!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific campaigns you've led or contributed to, especially those that align with membership retention and digital marketing. We love seeing how you’ve made an impact!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in the interviewers' minds. Remember, we’re looking for someone who’s genuinely excited about joining our team!
We think you need these skills to ace Senior Product Marketing Lead - Membership in Longwick
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your marketing expertise, especially in digital campaigns, to show us you're the right fit for the Senior Product Marketing Lead role.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about membership retention and how your previous experiences align with our goals at APM. Keep it engaging and personal!
Showcase Your Analytical Skills:Since this role involves measuring campaign success against KPIs, don’t forget to include examples of how you've used data to drive decisions in your past roles. We love numbers that tell a story!
Apply Early!:We might close the vacancy once we have enough applications, so don’t wait around! Head over to our website and submit your application as soon as you can. We can’t wait to hear from you!
How to prepare for a job interview at Association for Project Management
✨Know Your Audience
Before the interview, take some time to research the Association for Project Management (APM) and their mission. Understand their focus on membership retention and how your experience aligns with their goals. This will help you tailor your responses and show that you're genuinely interested in contributing to their community.
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of integrated multi-channel marketing campaigns you've executed. Highlight your analytical skills by sharing how you measured success against KPIs and what adjustments you made based on data. This will demonstrate your ability to deliver high-quality campaigns that resonate with target audiences.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams and stakeholders, be ready to talk about your teamwork experiences. Share instances where you successfully collaborated with others to achieve a common goal, especially in a marketing context. This will show that you can thrive in APM's collaborative environment.
✨Prepare Questions
At the end of the interview, have a few thoughtful questions ready to ask. Inquire about APM's current marketing strategies or how they measure member satisfaction. This not only shows your interest but also gives you valuable insights into the organisation's priorities and challenges.
