At a Glance
- Tasks: Lead brand strategy and drive growth for top South Asian food brands.
- Company: Join a dynamic team at a leading FMCG company focused on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and fun.
- Why this job: Make a real impact on iconic brands while shaping the future of the UK Ethnic Market.
- Qualifications: Experience in FMCG marketing with strong commercial acumen and strategic thinking.
The predicted salary is between 45000 - 55000 £ per year.
Overview of role
This is a fantastic opportunity for a commercially minded marketer who thrives on turning insight into growth and enjoys shaping strategy, influencing key decisions and delivering measurable business results.
In this agile, hands-on role, you will take ownership of the strategic and commercial growth agenda for three of the UK's leading South Asian food brands – Elephant Atta, Rajah and Patak’s – defining where the brands should play, how they can win and what actions will drive sustainable growth across categories, channels and customers.
You will be someone who enjoys turning plans into action and has experience of the UK South Asian food market, enabling you to identify opportunities that resonate with consumers and deliver commercial success.
You will lead annual and three-year brand planning, oversee commercial performance and drive strategic growth projects, ensuring the brands deliver against ambitious sales, profit and market share targets.
Working closely with cross-functional teams and a Senior Brand Manager focused on communications and brand building, you will translate consumer, category, customer and financial insights into clear commercial actions that improve performance.
You will also identify opportunities across portfolio strategy, pricing, promotional effectiveness, innovation, channel expansion and customer activation, developing robust business cases that unlock sustainable growth.
This is a highly visible role that requires a pragmatic, action-oriented approach, with the ability to move seamlessly between strategic thinking and hands-on delivery.
- Key Accountabilities
- Lead the development of annual and three-year brand plans, setting clear growth ambitions, strategic choices, commercial priorities and measurable KPIs.
- Own the commercial performance for the brands, reviewing sales, margin, distribution, pricing, promotional performance, brand health and activity ROI to identify risks, opportunities and actions.
- Lead brand P&L thinking to improve growth, profitability, forecast quality and commercial delivery.
- Develop clear recommendations on portfolio strategy, pricing, pack architecture, customer priorities, range opportunities and innovation pipelines.
- Lead priority strategic projects from insight & opportunity identification through to business case, cross-functional alignment, launch execution and post-launch evaluation.
- Work closely with the communications-focused Senior Brand Manager to ensure consumer and brand-building plans support the agreed strategic and commercial growth agenda.
- Act as an active member of the Atta and Spice Segment Teams, bringing strategic direction, commercial challenge and brand growth leadership into cross-functional decision making.
- The Right Person
You will be an experienced FMCG marketer, ideally within the food sector, with a proven track record of developing strategy and delivering commercial results.
You combine strong commercial acumen with a data-led approach and are comfortable analysing performance, managing P&L considerations and turning insights into practical actions that drive growth.
You have experience in brand strategy, commercial planning, pricing, promotions, portfolio management and innovation, together with the ability to lead complex projects from opportunity identification through to implementation and evaluation.
You are a confident communicator who can influence stakeholders at all levels, build strong cross-functional relationships and bring clarity to complex challenges.
You are a self-starter with a strong bias for action, accountability and delivery.
Resilient, pragmatic and calm under pressure, you enjoy working at pace and have a genuine interest in the UK Ethnic Market.
Just as importantly, you are a collaborative team player with a positive attitude and a good sense of humour.
If you are looking for an opportunity to shape the future of iconic brands while making a significant commercial impact, we would love to hear from you.
Marketing Manager in London employer: Associated British Foods
Allied Mills is an exceptional employer located in Trafford Park, Manchester, offering a supportive work culture that prioritises safety and employee well-being. With competitive benefits such as a generous pension plan, family-friendly policies, and opportunities for personal growth, employees are encouraged to thrive both professionally and personally. The company fosters a sense of community through initiatives like peer awards and an employee assistance programme, making it a rewarding place to build a career as a Class 1 LGV Driver.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Associated British Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Associated British Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Associated British Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Associated British Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Associated British Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Associated British Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Associated British Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Associated British Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Associated British Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Associated British Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
