We are recruiting for an exciting opportunity with a major UK retail business looking to appoint a Senior Loyalty Manager to lead and develop its online customer loyalty strategy.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
This is a highly influential role with ownership of the end-to-end online loyalty proposition, focused on increasing customer retention, purchase frequency and customer lifetime value.
The successful candidate will combine strong loyalty and CRM expertise with commercial and ecommerce experience, using customer data and insight to develop a loyalty proposition that delivers measurable growth.
You will work closely with senior stakeholders and teams across Ecommerce, CRM, Digital Product, Customer Insight, UX and CRO.
The Role
As Senior Loyalty Manager, you will:
- Define and own the online loyalty strategy, vision and roadmap
- Lead the continued development and evolution of the customer loyalty proposition
- Drive improvements in customer retention, frequency and lifetime value
- Identify opportunities to generate incremental revenue and margin through loyalty
- Own loyalty performance, commercial business cases and forecasting
- Develop a structured test-and-learn approach to improve programme performance
- Embed loyalty throughout the ecommerce customer journey
- Work closely with Ecommerce, CRO, UX and Product teams to improve the customer experience
- Use first-party customer data to develop effective segmentation, targeting and personalisation
- Partner with CRM and Customer Insight teams to turn data into commercially actionable initiatives
- Champion experimentation and data-led decision making
- Act as the senior loyalty specialist and advocate across the organisation
- Present strategy, performance and opportunities to senior stakeholders
- Manage relationships xgikmsk with external loyalty technology partners and suppliers
About You
We are particularly interested in speaking with candidates who have:
- Significant experience managing or developing a customer loyalty proposition
- Strong commercial and analytical capability
- A demonstrable track record of improving retention, frequency, engagement or customer lifetime value
- Strong understanding of ecommerce and digital customer journeys
- Experience using customer data and insight to drive segmentation and personalisation
- The ability to build robust commercial cases and demonst...
Senior loyalty Manager in Shotton employer: Associ8 Solutions
At Associ8 Solutions, we pride ourselves on being an excellent employer, offering a dynamic work environment that fosters collaboration and innovation. Our commitment to employee growth is evident through ongoing training opportunities and a supportive culture that values each team member's contributions. Located in the heart of the UK, our busy commercial site provides a unique chance to engage in diverse projects while enjoying competitive benefits and a strong focus on safety and compliance.
