Marketing Officer

The Royal Statistical Society is looking for an outstanding, proactive and organised Marketing Officer to help plan, coordinate and deliver marketing campaigns across our diverse commercial and engagement activities. Founded in 1834, the RSS is one of the world’s leading organisations advocating for the importance of statistics and data. We are a charity, a professional body for statisticians and data scientists, and a membership organisation with thousands of members across the UK and internationally. This is a new role and an exciting opportunity to bring additional marketing capacity and expertise into the Society. You will drive and support campaigns that increase awareness, engagement, bookings, enquiries and income across diverse areas such as membership, training, events, the annual conference, advertising, sponsorship, partnerships and venue hire.

This is a hands-on marketing role with plenty of variety. Working closely with colleagues across the RSS, you will plan and coordinate multi-channel campaigns across email, web, social media, digital advertising, partner channels and other routes. You will help turn plans into practical campaign action, making sure marketing is well-organised, audience-focused, delivered on time and measured for effectiveness. You will work closely with our Digital and Content team to coordinate website updates, content, newsletters and campaign assets.

What you’ll be doing

• Promote RSS products, services and business areas including membership, training, events, conference, sponsorship and venue hire;
• Plan, coordinate and deliver integrated and effective marketing campaigns across these RSS activities, working closely with key colleagues;
• Draft and edit clear, audience-focused marketing copy for social media, emails, adverts, landing pages and promotional materials;
• Create, schedule and monitor marketing emails and social media activity, including segmentation, testing and reporting;
• Use CRM, campaign and marketing data to support targeting, customer journeys and evaluation;
• Monitor campaign performance, including reach, engagement, enquiries, bookings, leads and income;
• Help improve campaign effectiveness, audience targeting and ways of working;
• Coordinate suppliers, agencies or freelancers where required.

What we’re looking for

• Experience of working to and achieving ambitious targets, including income generation and customer engagement targets;
• Experience coordinating and delivering multiple marketing campaigns simultaneously;
• Experience of email marketing, digital marketing and campaign administration;
• Experience using CRM systems, customer data or marketing lists;
• Experience monitoring and reporting on marketing performance;
• Strong writing skills and the ability to produce clear, audience-focused copy;
• Excellent organisational and project coordination skills;
• Good attention to detail;
• An understanding of digital marketing channels and customer journeys;
• The ability to work with colleagues across different teams;
• A positive, proactive and customer-focused approach.

It would also be helpful, but not essential if you have experience in a charity, membership body, professional body or similar organisation; experience marketing training, events, conferences, membership or professional services.

Why join the RSS?

This is a great opportunity to make a visible contribution in an internationally respected charity and professional body with an important public purpose. The RSS is a highly colleague-centered organisation with a great range of benefits. We offer:

• Hybrid working, with regular (40%) attendance at our central London office;
• Flexibility in how hours are arranged, subject to business needs and prior agreement;
• Pension scheme after three months, with employee contributions of up to 5% double matched by the RSS, up to a maximum employer contribution of 10%;
• 25 days’ annual leave, pro rata, plus bank holidays;
• Additional office closure between Christmas and New Year;
• Training budget;
• Season ticket loan;
• Cycle to work scheme;
• Employee assistance programme.

Occasional flexibility may be required, including some evening work, to support key campaigns and major events such as the RSS annual conference.