Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage trade events and marketing strategies to boost brand visibility and consumer engagement.
- Company: Join Assisi Pet Care, a leader in sustainable pet care products with a passion for pets.
- Benefits: Enjoy a competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values innovation and collaboration in the pet industry.
- Qualifications: 3+ years in trade marketing/events; strong negotiation and analytical skills required.
- Other info: Ideal for pet lovers eager to make an impact in a growing industry.
The predicted salary is between 36000 - 60000 £ per year.
Assisi Pet Care was founded on a love of pets and a respect for the sustainable production of everything we bring to market. We are specialists in the transformational acquisition, management and organic growth of pet care, food and related companies. We grow sustainable businesses within the European Pet Care Industry that seek organic growth through continual improvement, innovation and energy. We choose our brands carefully. Each is selected not only for its potential but also its culture and character.
Purpose of the Role: Recruit new consumers into Assisi brands by building strong brand presence and understanding with consumers and trade at industry and customer events and through partnerships.
Responsibilities:
- Event Management: Organise and manage representation at key trade shows and events, such as Crufts and various retailer events, ensuring a strong brand presence and effective engagement with customers and partners. Partner with brand managers and agencies to develop effective and cost efficient communication and exhibition materials, in line with brand standards.
- Sponsorship and Partnerships: Identify and negotiate sponsorship opportunities that align with our brand and business goals. Develop and maintain strategic partnerships to elevate brand visibility.
- Trade Marketing Events Strategy: Develop and implement effective trade marketing strategies that increase brand awareness and drive ROI.
- Collaboration: Work closely with the business unit controllers, brand managers, sales channel heads and breeder sales to align initiatives with customer, business and brand priorities. Ensure alignment on channel, brand and product focuses.
- Campaign Management: Plan and execute promotional campaigns aimed at retailers and distributors, including in-store promotions, point-of-sale materials, and trade advertisements.
- Budget Management: Manage trade marketing budgets effectively, ensuring optimal allocation of resources for maximum impact.
- Performance Tracking: Monitor the effectiveness of trade marketing initiatives and events through KPIs and reporting, making adjustments as necessary to enhance performance.
Accountabilities / KPIs:
- Show sales/subscriptions customer engagement, lead generation (mailing list sign up)
- ROI
- Promotional campaign conversion rates
- Adherence to budget
About you:
Capabilities:
- Experience with Events is essential for this role
- Proven trade marketing and events experience (Minimum of 3 years)
- Negotiation skills
- Analytical ability, focus on ROI and performance tracking
- Budget management
- Project Management and organisational skills
- Agency management
- Knowledge of pet industry events
Behaviours:
- Collaboration and proactive communication
- Creativity
- Adaptability
- Challenges the status quo
- Passion for pets and the pet industry
Trade Marketing and Events Manager employer: Assisi Pet Care
Contact Detail:
Assisi Pet Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing and Events Manager
✨Tip Number 1
Network within the pet care industry by attending relevant events and trade shows. This will not only help you understand the market better but also allow you to connect with potential employers and industry professionals who can provide insights into the role.
✨Tip Number 2
Familiarise yourself with the latest trends in trade marketing and event management, particularly within the pet care sector. Being knowledgeable about current strategies and successful campaigns can set you apart during interviews.
✨Tip Number 3
Showcase your negotiation skills by preparing examples of past experiences where you've successfully secured sponsorships or partnerships. This will demonstrate your capability to align with brand goals and enhance visibility.
✨Tip Number 4
Highlight your analytical abilities by discussing how you've tracked performance metrics in previous roles. Be ready to explain how you've used data to make informed decisions that improved ROI on marketing initiatives.
We think you need these skills to ace Trade Marketing and Events Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing and event management. Use specific examples that demonstrate your skills in organising events, managing budgets, and driving ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the pet industry and your understanding of Assisi Pet Care's values. Mention how your previous experiences align with the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise your negotiation skills, analytical abilities, and project management experience. These are crucial for the role and should be clearly articulated in both your CV and cover letter.
Showcase Your Event Experience: Detail your past experiences with event management, particularly in the pet industry or similar sectors. Include metrics or KPIs that demonstrate your success in previous roles to strengthen your application.
How to prepare for a job interview at Assisi Pet Care
✨Show Your Passion for Pets
Make sure to express your genuine love for pets during the interview. Assisi Pet Care values candidates who share their passion for the pet industry, so be prepared to discuss your experiences with pets and how they inspire your work.
✨Demonstrate Event Management Experience
Highlight your previous experience in managing events, especially in the pet industry or similar sectors. Be ready to provide specific examples of successful events you've organised, including any challenges you faced and how you overcame them.
✨Discuss Trade Marketing Strategies
Prepare to talk about effective trade marketing strategies you've implemented in the past. Focus on how these strategies increased brand awareness and ROI, and be ready to discuss the metrics you used to measure success.
✨Emphasise Collaboration Skills
Since the role requires working closely with various teams, be sure to showcase your collaboration skills. Share examples of how you've successfully worked with cross-functional teams to achieve common goals, and highlight your proactive communication style.
