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- Tasks: Lead brand strategy, manage campaigns, and analyse consumer insights to drive brand growth.
- Company: Assisi Pet Care is a sustainable pet care company focused on innovation and organic growth.
- Benefits: Enjoy a competitive salary, dynamic work environment, and the chance to make a real impact.
- Why this job: Join a passionate team dedicated to pets and sustainability while shaping brand narratives.
- Qualifications: 7-12 years in brand management with strong marketing and analytical skills required.
- Other info: Candidates must have the legal right to work in the UK; sponsorship not available.
The predicted salary is between 43200 - 72000 £ per year.
Assisi Pet Care was founded on a love of pets and a respect for the sustainable production of everything we bring to market. We are specialists in the transformational acquisition, management and organic growth of pet care, food and related companies. We grow sustainable businesses within the European Pet Care Industry that seek organic growth through continual improvement, innovation and energy. We choose our brands carefully. Each is selected not only for its potential but also its culture and character.
Please note that this company is not able to offer sponsorship and therefore candidates must have the legal right to live and work in the UK to be considered.
What is the mission?
Be the internal and external champion and guardian for your brands, define and execute the plan to recruit and retain shoppers across channels.
Key Responsibilities:
- Brand Stewardship & Strategy: Support development of brand repositioning and lead execution. Review and define annual brand communications plans. Lead brand advocacy and understanding across the organization. Input into Portfolio Strategy and Innovation Pipeline via BULs. Act as the voice of consumer in cross functional meetings.
- Brand Communications & Media Management: Design and implement annual marketing and campaign plan, aligned to brand, business and channel objectives, partnering with Digital Marketing Manager on Digital Activation. Partner with Ecom leader to provide content, assortment and insights. Ensure consistent brand experience across all channels. Manage the brand budget effectively, measuring ROI and other KPIs.
- Innovation and Renovation: Input to innovation pipeline aligned with consumer needs and trends, lead concept exploration and development of initiatives. Partner with BULs and sales to sell-in and execute new launches and drive relevant consumer activation. Lead package design and claims to keep brand fresh and relevant.
- Consumer Insights & Analytics: Leverage data and insights to deepen consumer understanding and bring consumer into cross-functional decision-making. Lead market research initiatives (with support from Head of Category). Measure, review and evaluate performance of brand activities, take insights and adapt plans to drive efficiency of ROI (plan, do, review). Develop / measure KPIs to assess short and long term brand health.
About you:
Key Skills and Experience:
- 7-12 years' experience within a similar role.
- Strategic Brand Development: Crafting long-term brand strategies. Understanding consumer behavior. Positioning the brand effectively in the market. Competitor analysis.
- Market Analysis and Consumer Insights: Gathering and analyzing market research data. Understanding consumer needs and preferences. Staying abreast of industry trends.
- Marketing Expertise: Deep understanding of marketing principles and strategies. Knowledge of consumer behavior, market research, and brand positioning.
- Communication and Storytelling: Conveying brand messages effectively. Creating compelling narratives. Strong written and verbal communication.
- Analytical Skills: Analyzing data to evaluate brand performance. Measuring ROI of marketing campaigns. Data-driven decision-making.
- Project Management: Overseeing multiple marketing activities. Planning, executing, and monitoring projects. Budget management.
- Digital and Social Media Savvy: Understanding digital marketing tools and platforms. Managing social media campaigns. Adapting to evolving digital trends.
- Collaboration and Relationship Management: Working effectively with cross-functional teams. Building strong relationships with stakeholders.
Capabilities:
- ROI evaluation
- Budget management
- Market research and analytics
- Tracking KPIs
- Agency management
- Managing portfolio of brands
Behaviours:
- Collaborator / working x-function
- Results oriented, works at pace
- Challenges status quo
- Solution oriented, can-do
- Action oriented
- Strong communication
- Passion for Pets
Candidates with the relevant experience or job titles of FMCG Brand Manager, B2B Marketing, Senior Marketing Executive, Marketing Officer, Marketing Analyst, B2C Marketing, Marketing Specialist, Marketing Co-ordinator, Marketing Manager, Brand Management also be considered for this role.
Brand Manager employer: Assisi Pet Care
Contact Detail:
Assisi Pet Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the pet care industry and current trends. Understanding the market landscape will help you speak confidently about how you can contribute to brand strategy and innovation during interviews.
✨Tip Number 2
Network with professionals in the pet care sector. Attend industry events or join relevant online communities to connect with others who can provide insights or even refer you to opportunities at Assisi Pet Care.
✨Tip Number 3
Prepare to discuss your experience with brand stewardship and consumer insights. Be ready to share specific examples of how you've successfully managed brands and leveraged data to drive marketing decisions.
✨Tip Number 4
Show your passion for pets! Whether it's through personal anecdotes or your understanding of pet care trends, demonstrating your enthusiasm for the industry can set you apart from other candidates.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Assisi Pet Care's mission and values. Familiarise yourself with their approach to sustainable pet care and how they position their brands in the market.
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the pet care or FMCG sectors. Emphasise your strategic brand development skills and any successful marketing campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for pets and sustainability. Discuss how your experience aligns with the responsibilities of the Brand Manager role and provide specific examples of your achievements in previous positions.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive brand performance and measure ROI in past roles. This will demonstrate your ability to make data-driven decisions.
How to prepare for a job interview at Assisi Pet Care
✨Know Your Brands
Before the interview, research Assisi Pet Care's brands thoroughly. Understand their values, mission, and recent campaigns. This will help you demonstrate your passion for the company and show how you can contribute to their brand stewardship.
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in crafting long-term brand strategies. Use specific examples from your past roles to illustrate how you've successfully positioned brands in the market and driven growth through innovative marketing initiatives.
✨Demonstrate Data-Driven Decision Making
Highlight your analytical skills by discussing how you've used consumer insights and market research to inform your marketing strategies. Be ready to share examples of how you've measured ROI and adapted plans based on performance data.
✨Emphasise Collaboration Skills
As a Brand Manager, you'll need to work with various teams. Share examples of how you've effectively collaborated with cross-functional teams in the past, and how you built strong relationships with stakeholders to achieve common goals.
