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- Tasks: Drive growth by identifying new business opportunities and nurturing key relationships.
- Company: Join a dynamic team at LBA, focused on innovation in telematics.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in the public sector while enhancing your sales and marketing skills.
- Qualifications: Strong sales capability and a passion for technology and marketing.
- Other info: Exciting role with opportunities to represent LBA at industry events.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Telematics Specialist with strong strategic sales capability and a passion for building brand presence and market awareness. This role plays a critical part in driving LBA’s growth by identifying new business opportunities, nurturing relationships, and supporting revenue generation through targeted marketing initiatives. The ideal candidate will be both commercially driven and creatively minded, capable of managing the full sales cycle while contributing to marketing activities that strengthen LBA’s visibility, credibility, and pipeline development.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and manage new business opportunities across UK government, police, and emergency services (blue light) organisations.
- Manage the end-to-end sales process in line with public-sector procurement requirements, from opportunity identification through contract award.
- Build and maintain effective relationships with key stakeholders, procurement teams, and operational decision-makers within public-sector bodies.
- Undertake structured needs analysis to understand operational, technical, and compliance requirements and align LBA solutions accordingly.
- Prepare, coordinate, and deliver compliant responses to RFPs, ITTs, RFQs, and other public-sector tender opportunities.
- Ensure all proposals, bids, and tender submissions meet procurement guidelines, contractual obligations, and governance standards.
- Coordinate internal subject-matter experts to support tender responses, presentations, and clarifications within a matrix environment.
- Support framework opportunities and call-off processes, including direct awards and mini-competitions where applicable.
- Develop and deliver sales presentations, demonstrations, and briefings tailored to public-sector audiences.
- Collaborate with account managers and specialists to solidify goal setting, audience building, messaging, and clearly defined success metrics required to execute marketing activities aimed at increasing awareness within government and blue light sectors, including events, campaigns, and sector-specific collateral.
- Develop relevant and meaningful value-proposition messaging for technology products and services.
- Manage and prepare lead lists from trade show and digital advertising programs.
- Perform market research and develop marketing materials to support sales and marketing deliverables required for product launch plans.
- Nurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and an impactful call-to-action.
- Manage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter experts.
- Manage customer newsletter calendar and deploy customer communications in collaboration with product teams.
- Provide analytics on campaign performance using Marketo analytics tools, including quarterly recaps of key activity success and lessons learned.
- Represent LBA at public-sector forums, industry events, and stakeholder meetings.
- Maintain accurate opportunity tracking, forecasting, and reporting through CRM systems in line with internal governance requirements.
- Monitor public-sector procurement pipelines, framework updates, and market activity to identify new opportunities.
- Achieve agreed revenue, growth, and performance objectives while maintaining compliance with public-sector standards.
Telematics Specialist-LBA employer: AssetWorks
Contact Detail:
AssetWorks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Telematics Specialist-LBA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the public sector. Attend industry events, forums, and meet-ups to build relationships with key stakeholders. Remember, it’s all about who you know!
✨Tip Number 2
Showcase your expertise! Prepare tailored presentations and demos that highlight how your skills align with the needs of government and emergency services. Make sure to emphasise your strategic sales capability and creativity.
✨Tip Number 3
Stay organised! Use tools like Salesforce to track your leads and opportunities. Keeping everything in order will help you manage the end-to-end sales process smoothly and ensure you don’t miss any potential contracts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Telematics Specialist-LBA
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for telematics and the public sector shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making a difference in this field.
Tailor Your Responses: Make sure to customise your application to highlight your experience with sales cycles and public-sector procurement. We love it when candidates connect their skills directly to what we’re looking for in the Telematics Specialist role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements stand out. This will help us quickly see how you can contribute to our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at AssetWorks
✨Know Your Audience
Before the interview, research the specific public-sector organisations you’ll be working with. Understand their needs and challenges, especially in the blue light sector. This will help you tailor your responses and demonstrate how your skills align with their goals.
✨Showcase Your Sales Skills
Be prepared to discuss your experience managing the full sales cycle. Use specific examples that highlight your strategic sales capabilities and how you've successfully nurtured relationships in previous roles. This will show that you can drive growth for LBA.
✨Prepare for Compliance Questions
Since this role involves public-sector procurement, brush up on relevant compliance and governance standards. Be ready to explain how you ensure proposals meet these requirements and share any past experiences where you navigated complex procurement processes.
✨Demonstrate Your Marketing Savvy
Highlight your experience with marketing initiatives, especially those aimed at increasing brand awareness in the public sector. Discuss any successful campaigns you've led or contributed to, and how you used analytics to measure their success. This will show your creative side and commercial drive.
