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- Tasks: Drive growth by identifying new business opportunities and nurturing key relationships.
- Company: Join a dynamic team at LBA, focused on innovation in telematics.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in the public sector while enhancing your sales and marketing skills.
- Qualifications: Strong sales capability and a passion for technology and marketing.
- Other info: Exciting role with opportunities to represent LBA at industry events.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Telematics Specialist with strong strategic sales capability and a passion for building brand presence and market awareness. This role plays a critical part in driving LBA's growth by identifying new business opportunities, nurturing relationships, and supporting revenue generation through targeted marketing initiatives. The ideal candidate will be both commercially driven and creatively minded, capable of managing the full sales cycle while contributing to marketing activities that strengthen LBA's visibility, credibility, and pipeline development.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and manage new business opportunities across UK government, police, and emergency services (blue light) organisations.
- Manage the end-to-end sales process in line with public-sector procurement requirements, from opportunity identification through contract award.
- Build and maintain effective relationships with key stakeholders, procurement teams, and operational decision-makers within public-sector bodies.
- Undertake structured needs analysis to understand operational, technical, and compliance requirements and align LBA solutions accordingly.
- Prepare, coordinate, and deliver compliant responses to RFPs, ITTs, RFQs, and other public-sector tender opportunities.
- Ensure all proposals, bids, and tender submissions meet procurement guidelines, contractual obligations, and governance standards.
- Coordinate internal subject-matter experts to support tender responses, presentations, and clarifications within a matrix environment.
- Support framework opportunities and call-off processes, including direct awards and mini-competitions where applicable.
- Develop and deliver sales presentations, demonstrations, and briefings tailored to public-sector audiences.
- Collaborate with account managers and specialists to solidify goal setting, audience building, messaging, and clearly defined success metrics required to execute marketing activities aimed at increasing awareness within government and blue light sectors, including events, campaigns, and sector-specific collateral.
- Develop relevant and meaningful value-proposition messaging for technology products and services.
- Manage and prepare lead lists from trade show and digital advertising programs.
- Perform market research and develop marketing materials to support sales and marketing deliverables required for product launch plans.
- Nurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and an impactful call-to-action.
- Manage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter experts.
- Manage customer newsletter calendar and deploy customer communications in collaboration with product teams.
- Provide analytics on campaign performance using Marketo analytics tools, including quarterly recaps of key activity success and lessons learned.
- Represent LBA at public-sector forums, industry events, and stakeholder meetings.
- Maintain accurate opportunity tracking, forecasting, and reporting through CRM systems in line with internal governance requirements.
- Monitor public-sector procurement pipelines, framework updates, and market activity to identify new opportunities.
- Achieve agreed revenue, growth, and performance objectives while maintaining compliance with public-sector standards.
Telematics Specialist-LBA in London employer: AssetWorks
Contact Detail:
AssetWorks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Telematics Specialist-LBA in London
✨Tip Number 1
Network like a pro! Attend industry events and forums where public-sector decision-makers hang out. Building relationships is key, so don’t be shy—introduce yourself and chat about how your skills can help them.
✨Tip Number 2
Get familiar with the procurement process! Understanding how public-sector bodies operate will give you an edge. Research their needs and tailor your pitch to show how you can meet their specific requirements.
✨Tip Number 3
Showcase your expertise! Prepare engaging presentations and demos that highlight your knowledge of telematics solutions. Make sure to align your messaging with the challenges faced by government and emergency services.
✨Tip Number 4
Don’t forget to follow up! After meetings or events, send a quick email to thank them for their time and reiterate your interest. Keeping the conversation going can lead to new opportunities down the line.
We think you need these skills to ace Telematics Specialist-LBA in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Telematics Specialist role. Highlight your strategic sales experience and any relevant work with public-sector organisations. We want to see how you can drive growth and build relationships!
Showcase Your Creativity: Don’t just stick to the basics! Use your application to demonstrate your creative side, especially in how you approach marketing initiatives. We love candidates who can think outside the box while still being commercially driven.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at AssetWorks
✨Know Your Audience
Before the interview, research the specific public-sector organisations you'll be working with. Understand their needs and challenges, especially in the blue light sector. This will help you tailor your responses and demonstrate how your skills align with their goals.
✨Showcase Your Sales Cycle Mastery
Be prepared to discuss your experience managing the end-to-end sales process. Use specific examples to illustrate how you've identified opportunities, built relationships, and successfully closed deals, particularly in a public-sector context.
✨Prepare for RFPs and Tender Submissions
Familiarise yourself with the procurement guidelines and processes relevant to public-sector tenders. Bring examples of compliant responses you've prepared in the past, and be ready to discuss how you ensure all submissions meet contractual obligations.
✨Highlight Your Marketing Savvy
Since this role involves supporting marketing initiatives, be ready to talk about your experience with campaigns, lead nurturing, and analytics. Share how you've used tools like Marketo and Salesforce to drive engagement and measure success in previous roles.