Head of Marketing

Location: Leeds, UK (with international travel as required)

Type: Full-time, Permanent

About AssetCool

AssetCool is addressing one of the most pressing challenges in the global energy transition – grid congestion. By combining cutting-edge grid robotics with breakthrough materials science, our technology transforms the physical performance of the grid in situ, increasing current-carrying capacity by up to 30%, at just 5% of the cost and in a tenth of the time compared to conventional approaches.

In addition to enhancing capacity, our solutions tackle other grid constraints including corrosion, electrical noise, and enable the collection of high-value data to build accurate, predictive digital twins. This technology is proving transformative and is being adopted at an accelerating pace, with deployments across Canada, Slovenia, the UK, and the USA, and a strong global deployment pipeline.

AssetCool is a fast-growing company with plans to more than double in size over the next six months. Backed by international investors from the US, mainland Europe, and the UK, we are proud to be one of the most innovation-focused companies in the UK energy sector.

We’re looking for ambitious, mission-driven individuals who are excited to work hard alongside their colleagues to build and deploy world-leading technology that tackles some of the planet’s most urgent infrastructure challenges.

Role Overview

The Head of Marketing will be responsible for building and executing a comprehensive marketing strategy that positions AssetCool as the category leader in grid-enhancing technologies and grid robotics. This is a broad, “player coach”, hands-on role covering everything from brand development and content creation to event management and investor communications.

You will work directly with the executive team and play a critical role in:

• Translating breakthrough technology into compelling stories.
• Driving awareness across utilities, regulators, investors, and the wider energy ecosystem.
• Building an iconic brand in a rapidly scaling, venture-backed environment.

Key Responsibilities

Brand & Strategy

• Define and evolve the AssetCool brand, including rebrands and global positioning.
• Develop integrated communication strategies to improve awareness across markets.
• Build consistent messaging aligned to investor, utility, and public-sector audiences.

Content & Communications

• Oversee website development, SEO, and digital presence.
• Produce press releases, product data sheets, case studies, and technical marketing material.
• Leverage imagery and video content from global deployments.
• Develop thought leadership, white papers, and investor-facing collateral.

Campaigns & Engagement

• Plan and execute digital campaigns to grow online presence.
• Drive systematic optimization of social media, PR, and digital channels.
• Coordinate participation in industry conferences, exhibitions, and trade shows.
• Build strategic media and industry relationships.
• Create product videos, demonstrations, and marketing assets for sales teams.
• Align marketing material with technical teams to ensure accuracy and impact.
• Support business development with tailored communication packs.

Leadership & Growth

• Build and lead the marketing function as the business scales.
• Manage agencies, freelancers, and partners to deliver campaigns.
• Track KPIs and deliver ROI analysis on campaigns and marketing spend.

Required Skills & Experience

• Proven experience in marketing leadership roles within VC-backed deep-tech businesses (AI, robotics, energy tech, advanced materials, or equivalent).
• Track record of building brand awareness internationally.
• Strong content and storytelling skills, able to translate complex technology into compelling messages.
• Hands-on experience across digital, PR, events, and product marketing.
• Excellent stakeholder management, including investors, regulators, and corporate partners.
• Experience in the energy, grid, or climate tech sectors.
• Familiarity with Series-A/B/C fundraising communications.
• Established network across deep-tech/energy tech investor and media circles.
• Ability to operate across cultures and geographies.

Why Join AssetCool?

• Be part of one of the most exciting deep-tech companies in the global energy transition.
• Work directly with founders, investors, and world-class utilities.
• Shape a category-defining brand at the intersection of robotics, materials science, and clean energy.
• Competitive salary, share options, and benefits package.

We know that women and other underrepresented groups can sometimes feel they need to meet every single requirement listed in a job description. If you\’re excited about this role but your experience doesn\’t align perfectly with every qualification, we still encourage you to apply. You might be exactly who we\’re looking for, either for this role or another opportunity within our team.

We’re proud to be an equal opportunities employer and welcome applications from people of all backgrounds. We’re committed to building an inclusive, supportive workplace where everyone can thrive, regardless of age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

If you have a disability or any specific requirements and need adjustments at any stage of the recruitment process, just let us know and we’ll do our best to accommodate your needs.

We may close this vacancy early if we receive a high volume of applications. We encourage you to apply as soon as possible to avoid missing out.

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