Sales Account Executive – UK and EU Public Sector (London, Hybrid)

Location: London Office/Hybrid
Schedule: Full-Time

Overview

Sales Account Executives at Asset Reality own the full sales cycle withpublic sectoragencies, from first conversation to closed contract.You’llrun complex, multi-stakeholder sales processes across agencies where decisions move slowly and budget authority is rarely obvious, requiring the kind of discipline and commercial instinct to keep deals movingto closure.

The goal is to understand each agency’s real problem deeply, navigate to the people who control the budget, and deliver solutions that speak directly to whatyou’velearned. As part of a small, early-stageUK/EUteam,report to and work closely with the VP of Sales in the London office. You willbuild your pipeline andhavereal influence over how the go-to-market strategy develops.If youthrive on purpose-driven selling, this is a rare opportunity to do meaningful work at scale.

What this role is

You’llbe workingin a smallUK/EUfocusedteam withamission to convertan expansivepublic sector marketopportunity.Your job is tobuildrelationships of trust to get to the heart of the challengesthat government agenciesface when it comes to seizingand managingassets, from boats to bitcoin.You will be passionate aboutunderstandingtheir problem,identifyingachampionandgettingthe attention of theeconomic buyer. You are comfortableowning the whole sales lifecycle, fromidentifyingopportunities, toleading product demos,and closing deals.

This is a role for someone who can run a complex, multi-stakeholder sales process with discipline and patience.Governmentagenciesdon’tmove fast,and decisions rarely sit with one person.You’llneed to navigate that while keeping commercial momentum.

What you'll be doing

• Learning everything about Asset Reality, our solutions, ourclientsand the problems we can help them solveand how we do it better than any other combination of solutions

• Generating your own pipeline,where needed, through direct outreach and event follow-upandnurturingqualified leads referred to you from the team

• Running deep discovery to go beyond theinitialqualification: understandinghow the agency currently works,the real problem,their current risks andfull scope of impact

• Identifyingand navigating to the economic buyer, usingyourchampionand contactsas a route in

• Delivering product demos that map directly to whatyou’velearned in discovery, not generic walk-throughs

• Objection handling focusing on value drivers and their pain points,not product features

• Building relationships with multiple stakeholders across the agency to build consensus and remove blockers

• Leading commercial conversations and negotiating contracts through to close

• Navigating procurement and legal processes, keeping deals moving at pace

• Managing your pipelineandprovidingaccurateupdates and revenue predictions

• Supporting a smooth handover to the customer success team once a deal closes

What good looks like

• You leave every discovery call knowing more about the agency’s problem,where wedelivervalue,their decision-making process, and who controls the budget

• You're consistently getting in front of economic buyers, not just champions

• Your demos are specific to whatyou’veheard, not a standard product tour

• Deals progress through the pipeline with clear next stepsand momentum

• Your forecasts are reliable, you meet your weekly KPIs,andyouhit your quarterly targets

• You're closing at the right value where possible, and making conscious, justified decisions whenyou're not

Skills we're hiring for

These are the skills that will make the difference in this role:

• Deep discovery:you are curious, you ask to learn, you listen to understand, you let the client speak more than you

• Persona awareness: you knowhow toidentifythe stakeholders that will getthe deal done, you are relentless in your identification of the economic buyer,get infrontof them early, and positionour solutions to satisfy theirobjectives

• ProductDemos: youhave the interpersonal and technical skillsshowourproductssolve thespecificproblems theprospecthasarticulated,youneverdelivera product walkthrough

• Stakeholder management: you build trust across multiple contacts within an agency and manageconsensus,you get buy inandyou do not shy away from commercialconversations

• Commercial acumen: you understand howgovernmentagencies buy, how budgets work,how tomanagebudget cycles,how toidentify funding options,and how tosecure multi-year deals

• Closing: you know how to create urgency and how to get deals to a decision

• Pipeline discipline: you manage your book of business accurately and flag risks early

Experience

• Good understanding of sales methodologies, you really understand and are deeply experienced in qualification, discovery, objection handling, differentiation, and positioning

• Proven track record of closing deals with government and public sector agencies

• Experience running product demonstrations and technical conversations with non-technical buyers

• Bonus points for EU language skills (but this is not a requirement)

Who succeeds here

• Strong interpersonal skills to manage stakeholders at all levels

• Fast learners who are curious, accountable, and take on initiative

• Disciplined with a focus on exceeding targets

• A-players who believe we are better as a team

This probably isn't for you if ...

• You rely on a script or templates to deliver a pitch rather than tailoring your message to what you’ve learned from the client

• You're uncomfortable navigating to senior decision-makers or having commercial conversations at that level

• You prefer top-of-funnel work over running deals all the way to close

• You rely heavily on others to sell effectively or are easily overwhelmed by the pace of a startup

Compensation & Location

• Base salary range and total compensation indication can be provided following the first call if your resume is selected for further interview. We prefer to tailor to experience, while respecting your time

• Preference forLondon based candidates(Hybrid)

• Travel required for client meetings, conferences, and events

About Asset Reality

Asset Reality provides the infrastructure needed to manage seized and operational assets end-to-end. Our Platform combines a global system of record with government-grade digital asset custody infrastructure, replacing fragmented legacy workflows across physical and digital asset lifecycles. Already trusted by agencies and regulated practitioners worldwide to handle more than 1,500 seizures and $1 billion in seized asset transactions, our Platform supports complex, high-sensitivity, cross-jurisdictional workflows with strict security, auditability, and compliance.

By standardising processes from seizure to disposal and sourcing to deployment, Asset Reality is the modern infrastructure layer underpinning asset recovery and criminal disruption, improving outcomes for victims and governments.

Are you excited by the idea of building new solutions from the ground up? At Asset Reality, we are passionate about solving the challenges of asset recovery, and we want to grow our team with others who share that passion. We offer competitive salary, benefits, and commission, and as an early-stage startup, we provide a unique opportunity for financial reward that goes beyond the monthly salary through equity. Learn more at www.assetreality.com.

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