Programmatic Business Director
Programmatic Business Director

Programmatic Business Director

Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead programmatic strategy and manage client relationships for top international retail brands.
  • Company: Dynamic company focused on innovative digital marketing solutions.
  • Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
  • Why this job: Join a passionate team and shape the future of programmatic marketing.
  • Qualifications: Experience in programmatic trading and strong client management skills.
  • Other info: Embrace a culture of equal opportunity and innovation.

The predicted salary is between 36000 - 60000 £ per year.

We are looking for a Programmatic Business Director to join a pivotal role within our team across some of the best in class international brands in the retail market. The role will offer a mixture of strategy, management and business development to support the growth of our programmatic and display services globally. We are looking for a keen and highly motivated Business Director with a passion for online marketing, to define programmatic and display strategy, develop new client relationships along with overseeing the activation of campaigns. We have an integrated enthusiastic display team that plan and activate across a broad spectrum of channels, providing a unique opportunity for the right candidate. The role reports into our Head of Programmatic.

Responsibilities

  • Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations.
  • Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning.
  • Act as the strategic lead in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client’s KPIs and business objectives.
  • Overseeing all elements of the delivery, optimisation and reporting of programmatic campaigns to ensure market-leading execution.
  • Working with the Head of Display and our Sales Team to develop and deliver pitches, with a view to grow global programmatic services.
  • Cross-selling display to Assembly's existing client base by working with Business Directors to proactively identify opportunities.
  • Act as an internal expert on emerging trends, technologies and opportunities in the area of programmatic, nurturing publisher and Ad tech partner relationships.
  • Work with the Head of Display, Ad Tech Lead, Data Scientists and Assembly Developers to develop innovative programmatic solutions and new products.

Required Skills

  • Senior client handling and relationship management experience essential.
  • Excellent communication and interpersonal skills needed for internal client and publisher relationship management.
  • Wide knowledge and understanding of the programmatic landscape.
  • Programmatic trading & planning experience.
  • Additional experience of running or managing digital marketing activity across other channels (e.g. PPC, SEO, etc) beneficial.
  • Demonstrable experience of delivering best-in-class digital campaigns; e.g. through winning industry awards.
  • Management of activity across international markets preferential but not required.

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Programmatic Business Director employer: Assembly - Global

At Assembly, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Programmatic Business Director, you will have the opportunity to lead a talented team while working with prestigious international brands, all within a supportive environment that prioritises employee growth and development. Our commitment to equal opportunities and a diverse workplace ensures that every voice is heard, making Assembly a truly rewarding place to advance your career in digital marketing.
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Contact Detail:

Assembly - Global Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Programmatic Business Director

✨Network Like a Pro

Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Programmatic Business Director role.

✨Show Off Your Expertise

When you get the chance to chat with potential employers, don’t hold back on sharing your knowledge about programmatic strategies and trends. We want to see your passion for online marketing shine through!

✨Tailor Your Pitch

When you're in interviews or networking situations, make sure to tailor your pitch to highlight how your experience aligns with their needs. Show them how you can help grow their programmatic services and hit those KPIs.

✨Apply Through Our Website

Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.

We think you need these skills to ace Programmatic Business Director

Client Handling
Relationship Management
Communication Skills
Interpersonal Skills
Programmatic Trading
Programmatic Planning
Digital Marketing
Campaign Optimisation
Reporting
Strategic Leadership
Cross-Selling
Knowledge of Programmatic Landscape
Mentoring
Team Management
Understanding of Emerging Trends

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Programmatic Business Director role. Highlight your experience in programmatic trading and client management, and don’t forget to showcase any awards or recognitions you've received in digital marketing.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for online marketing and how your skills align with our needs. Be sure to mention specific strategies you've implemented in past roles that could benefit us.

Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use metrics where possible to demonstrate how you’ve delivered best-in-class campaigns and met KPIs for previous clients.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!

How to prepare for a job interview at Assembly - Global

✨Know Your Programmatic Stuff

Make sure you brush up on the latest trends and technologies in programmatic advertising. Be ready to discuss how you've applied this knowledge in past roles, especially when it comes to managing campaigns and achieving client KPIs.

✨Showcase Your Client Management Skills

Prepare examples of how you've successfully handled client relationships in the past. Highlight your communication skills and how you've navigated challenges with clients, as this role requires a strong focus on relationship management.

✨Demonstrate Strategic Thinking

Think about how you would approach defining programmatic strategies for various clients. Be prepared to share your thought process and any frameworks you've used to ensure successful campaign delivery and optimisation.

✨Be Ready to Discuss Team Leadership

Since this role involves line management and mentoring, come equipped with examples of how you've led teams in the past. Talk about your leadership style and how you support team members in their professional development.

Programmatic Business Director
Assembly - Global

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