Regional Product Marketing Manager

The Regional Product Marketing Manager, PACS Europe owns product marketing delivery and leads cross-functional workstreams for the agreed portfolio, markets and programmes within Europe. The role translates customer, channel and market insight into actionable product requirements, differentiated positioning, effective go-to-market plans and successful product adoption.

The role combines strategic product marketing responsibility with hands-on delivery and independent professional judgement. It maintains direct working relationships with HQ Product Management, Research & Development (R&D), regional sales, Marketing and Sales Engineering. This is an individual contributor role with no formal line-management responsibility.

The Manager develops evidence-based portfolio and market recommendations, owns agreed product marketing plans and drives delivery through the relevant functions. The Director provides integrated European strategy, prioritization and functional leadership. The Manager is accountable for the agreed product marketing outcomes and determines how to organize and deliver the work within that framework.

As our Regional Product Marketing Manager, you’ll support HID’s success by:

• Market insight and product-market fit: Own structured market and competitive insight for the agreed remit, including customer needs, market segments, use cases, channel requirements and win/loss feedback. Identify product gaps, competitive differentiation and growth opportunities across relevant PACS products and solutions. Translate findings into product marketing plans, portfolio recommendations and specific commercial or product actions.
• Customer requirements and roadmap influence: Lead voice-of-customer activities and translate validated needs into clear product requirements, use cases, acceptance criteria and business cases. Maintain ownership of the assigned requirements within the consolidated European backlog and engage directly with HQ Product Management and R&D through agreed PLM / SAFe processes where applicable.
• Product positioning and go-to-market strategy: Develop product positioning, value propositions and regional go-to-market plans that reflect customer needs, competitive alternatives and approved product capabilities. Define target segments, use cases, partner requirements and localization needs. Develop evidence-based pricing and packaging recommendations with Product Management and commercial leaders, and deliver the agreed product marketing actions within the approved European strategy.
• Product introductions and adoption: Lead product marketing delivery for assigned product introductions from market validation and launch planning through enablement, market introduction and post-launch adoption. Maintain a practical plan with deliverables, owners, dependencies and readiness evidence. Coordinate with sales, Marketing, Sales Engineering and Operations, identify launch risks and recommend corrective action. Provide readiness recommendations to the Director and review adoption against agreed objectives with the commercial owners.
• Portfolio development and lifecycle: Evaluate product performance, customer feedback and competitive gaps beyond launch. Develop recommendations for regional adaptations, localization, migration and portfolio improvements, supported by commercial evidence. Own agreed product marketing workstreams for product changes, replacements and end-of-life transitions, including customer and partner implications, positioning and communications in coordination with global product owners.
• Product enablement and expertise: Own and deliver product messaging, sales tools, training and partner education for the agreed remit. Equip sales teams, distributors, integrators, OEM partners and relevant consultants with clear value propositions, competitive comparisons and use-case guidance. Develop demonstrations and presentations with Sales Engineering and coordinate technical validation. Assess whether enablement improves product understanding, partner capability and adoption.
• Market access and product readiness: Identify relevant regional and country-specific requirements affecting product suitability and market entry. Translate these into actionable product and readiness requirements, working with the Director and the responsible compliance, security and engineering specialists. Own agreed requirements, evidence or certification workstreams, maintain visibility of gaps and deadlines, and escalate unresolved market-entry constraints.
• Product content and market activation: Own the product substance and accuracy of assigned collateral, presentations, campaign briefs and partner communications. Define localization requirements and keep content current across launches and lifecycle changes. Work with European Marketing on creative production, campaigns and events, contributing product insight, audience priorities and measures of effectiveness.
• Customer and industry engagement: Represent HID as a credible product marketing expert in selected customer, partner and industry engagements, including presentations, conferences and approved publications. Contribute product expertise and specification guidance to the Consultants / Architects & Engineers program. Capture emerging requirements and opportunities, working with the designated program and commercial owners on follow-up.
• Planning and measurable outcomes: Agree objectives and priorities with the Director and align delivery with regional sales and the European product calendar. Maintain clear plans, decisions, risks and next steps. Review requirements quality and follow-through, launch readiness, product adoption, enablement effectiveness and completion of agreed improvements. Use the findings to refine plans and resolve delivery gaps.
• Collaboration and decision boundaries: Exercise professional judgement in delivering agreed plans, maintain direct stakeholder relationships and lead cross-functional workstreams within the approved mandate. The Director retains functional strategy, integrated priorities, team leadership and budget accountability. Global Product Management, R&D and authorized specialists retain roadmap, development, pricing and formal approval decisions. Sales retains account ownership and revenue accountability; Marketing and Sales Engineering retain their functional responsibilities. Escalate material trade-offs with clear recommendations.

Education/Experience: Bachelor's degree in Engineering, Computer Science, Business, Marketing or a related discipline, or equivalent relevant professional experience. Substantial experience in product marketing, product management or a closely related commercial role within physical access control, identity, security or a comparable technology business. Demonstrated ability to translate customer and market needs into product requirements, differentiated positioning, go-to-market plans and successful product adoption. Strong technical and commercial understanding, with the ability to interpret specifications, evaluate competitive offerings and develop credible business cases. Experience working directly with product development, sales and marketing teams in an international matrix organization and leading cross-functional workstreams through expertise and influence. Ability to work independently, prioritize effectively and establish credibility with senior stakeholders, customers and partners. Strong analytical, written, presentation and training skills. Experience spanning access-control hardware, credentials, mobile or wallet solutions, controllers and associated software or services. Experience with regional product adaptations, lifecycle management and launches across multiple European markets. Familiarity with European market-access, certification and regulated-customer requirements, and with PLM / SAFe product-planning processes. Experience working with channel partners, consultants and specifiers, together with additional European languages and relevant industry relationships.

What we can offer you: Competitive salary and rewards package. Competitive benefits and annual leave offering, allowing for work-life balance. A vibrant, welcoming & inclusive culture. Extensive career development opportunities and resources to maximize your potential. To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds.

Why apply? Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply. Innovation: You embrace challenges and want to drive change. You'll have opportunities to share insights and contribute forward-thinking ideas that shape future outcomes. Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity.